Growth Creative Director

About the role

This role involves establishing the creative direction for performance campaigns, spanning from initial awareness to conversion. The Director will integrate brand strategy with data-driven optimization and channel-specific knowledge to produce impactful creative content. A core responsibility is owning the complete creative strategy for growth and performance initiatives, ensuring alignment with business and marketing goals.

The position requires close collaboration with marketing and analytics teams to refine creative concepts and build a structured experimentation framework. The Director will lead the development of creative tailored for specific channels, while also championing and evolving the internal design system. This includes providing clear creative direction and feedback to teams, fostering a culture of continuous learning and experimentation.

Success in this role means consistently delivering creative that drives measurable growth across social and digital platforms. The ideal candidate will translate business objectives into clear creative briefs, lead brainstorms for innovative ideas, and maintain strong alignment with brand, product, and marketing stakeholders. This leadership position is central to enhancing the company's creative output for its growth objectives.

The salary for this position ranges from $116,600 to $300,000 USD.

Skills that matter here

• Adobe Creative Suite: Proficiency in this suite is required for creative development and design tasks within the role.
• Figma: This tool will be used for design collaboration and prototyping in creative workflows.
• AI tools: The role requires experience using AI tools to optimize creative workflows and enhance campaign performance.
• performance marketing principles: A strong understanding of these principles is essential for developing data-driven creative strategies that achieve growth metrics.
• leadership: Exceptional leadership skills are needed to guide creative teams and foster a collaborative environment.
• social and digital platforms: Deep knowledge of these platforms and their creative best practices is necessary for effective campaign execution.

Who this role suits

• A creative professional with 8-10+ years of experience in digital agencies or high-growth in-house teams.
• Someone who thrives on leading creative initiatives that directly contribute to measurable business growth.
• A leader who can build and maintain a healthy, inclusive team culture while managing creative experimentation.
• An individual with a strong portfolio demonstrating full-funnel campaign thinking and a preference for crypto or financial product knowledge.

From the employer

• Own the end‑to‑end creative strategy for growth and performance campaigns.
• Develop a deep understanding of the product, customer journeys, and brand positioning.
• Translate business and marketing objectives into clear creative briefs.
• Partner with marketing and analytics teams to refine creative concepts.
• Build and oversee a structured creative experimentation framework.
• Lead the development of channel‑specific creative.
• Champion and evolve the in‑house design system.
• Provide clear creative direction and feedback to creative teams.
• Lead brainstorms and concept sprints for breakthrough ideas.
• Maintain alignment with brand, product, and marketing stakeholders.
• Foster a culture of learning, experimentation, and knowledge‑sharing.

• 8–10+ years of experience in creative roles within digital/creative agencies or high‑growth in‑house teams.
• Proven track record of leading creative that drives measurable growth.
• Strong understanding of performance marketing principles and growth metrics.
• Experience using AI tools to optimize creative workflows.
• Exceptional leadership and communication skills.
• Ability to build and sustain a healthy, inclusive team culture.
• Deep knowledge of social and digital platforms and creative best practices.
• Strong portfolio showcasing full‑funnel campaign thinking.
• Knowledge of crypto and financial products is preferable.
• Excellent command of spoken and written English.
• Proficiency in Adobe Creative Suite, Figma, and generative AI tools.

• Flexibility of remote work.
• Opportunity to lead creative strategies for a leading crypto company.
• Competitive salary range.