Product Marketing Manager - Gauntlet

About the role

This role focuses on shaping how Gauntlet's vault products, new strategies, and structured products are presented to the market. Key responsibilities include developing product positioning and messaging, then translating these into various sales and marketing materials such as slide decks, landing pages, and technical documentation. The manager will also oversee the entire product launch process, from initial data collection and waitlists to creating launch copy and training the business development team.

A significant part of the position involves building and maintaining a comprehensive sales enablement library. This includes creating resources like one-pagers, proposals, and battlecards that directly support the business development team's efforts. The manager will also establish a feedback loop between product and marketing, regularly engaging with the business development team to understand market objections, adoption barriers, and overall market signals.

Success in this role means effectively communicating the value of Gauntlet's offerings to institutional clients, which include fintechs, neobanks, protocols, exchanges, and capital allocators in both crypto and traditional asset management. The individual will coordinate launch communications, contribute to blog posts and social media content, and manage the product-related sections of the company website, ensuring a consistent and compelling narrative across all channels.

The national pay range for this role is between $150,000 and $180,000 in base salary, with additional potential for on-target earnings and equity.

Skills that matter here

• product marketing: This role centers on defining product positioning, messaging, and executing end-to-end product launches for financial products.
• communications: The role requires creating clear narratives for technical work, writing blog posts, social copy, and coordinating launch communications.
• sales enablement: A key responsibility is building a library of materials like decks, one-pagers, and proposals to support the business development team.
• DeFi: Hands-on knowledge of decentralized finance is beneficial for understanding the technical and financial concepts of Gauntlet's products.
• fintech: Experience in financial technology is relevant for understanding the market and client base for Gauntlet's institutional offerings.
• technical writing: The position involves translating complex technical work into clear documentation and buyer-ready materials.

Who this role suits

• A person who can translate complex financial and technical concepts into clear, compelling narratives.
• Someone with a track record of successfully managing product launches from start to finish.
• An individual who excels at creating practical sales support materials that are actively used by business development teams.
• A marketer who is proficient with AI tools and integrates them into their daily workflow.

From the employer

• Own product positioning and messaging for vault products, new strategies, and structured products.
• Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points.
• Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches.
• Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ.
• Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal.
• Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch).
• Own the product surface on the website. Product pages, launch announcements, partner integrations.
• Support co-marketing with partners aligned to Gauntlet's institutional narrative.

• 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company.
• Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar.
• Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials.
• Experience owning product launches end-to-end.
• Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses.
• Solid writing across blog posts and social copy.
• High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them.

• Remote first — work from anywhere in the US & CAN!
• Regular in-person company retreats and cross-country "office visit" perk
• 100% paid medical, dental and vision premiums for employees
• $1,000 WFH stipend
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation
• 100% paid parental leave of 12 weeks
• Fertility benefits
• Opportunity for incentive compensation

The national pay range for this role is $150,000 - $180,000 base plus additional On Target Earnings potential by level and equity in the company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.