Product Marketing Manager - Gauntlet

About the role

This position focuses on defining how Gauntlet's vault products, new strategies, and structured products are presented to the market. The work involves crafting compelling messaging and then translating those messages into practical sales tools like slide decks, landing pages, and technical documentation. A key part of the role is ensuring that the product's value is clearly communicated and understood by both internal sales teams and external clients.

The Product Marketing Manager will be responsible for the entire lifecycle of product launches, from initial data collection and waitlist management to creating launch copy and training the business development team. This includes building a comprehensive library of sales enablement materials such as one-pagers, proposals, and battlecards. Success in this role means effectively preparing products for market and equipping the sales team with the resources they need.

A continuous feedback loop between product and marketing is also a core responsibility. This involves regular communication with the business development team to understand market objections, adoption challenges, and overall market signals. The role also supports launch communications through blog posts and social media content, and manages the product sections of the company website, including announcements and partner integrations.

The base salary for this role ranges from $150,000 to $180,000, with additional potential for incentive compensation and equity.

Skills that matter here

• product marketing: This role centers on product marketing, specifically defining product positioning and messaging for financial products.
• communications: Effective communication is essential for translating technical concepts into clear narratives and creating various marketing materials.
• sales enablement: A significant part of the role involves building and maintaining a library of resources to support the sales team.
• DeFi: Hands-on knowledge of decentralized finance is beneficial, though not strictly required, given the company's focus on onchain finance.
• fintech: Experience in the fintech sector is highly relevant, as the company operates at the intersection of traditional finance and crypto.
• technical writing: The ability to produce clear technical documentation and other written materials is important for explaining complex financial products.

Who this role suits

• A person with 3-6 years of experience in product marketing within crypto, fintech, or financial infrastructure.
• Someone who can quickly grasp complex technical and financial concepts and translate them into clear, compelling narratives.
• An individual with a proven track record of managing product launches from start to finish.
• A marketer who excels at creating practical sales enablement tools that are genuinely useful for business development teams.

From the employer

• Own product positioning and messaging for vault products, new strategies, and structured products.
• Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points.
• Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches.
• Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ.
• Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal.
• Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch).
• Own the product surface on the website. Product pages, launch announcements, partner integrations.
• Support co-marketing with partners aligned to Gauntlet's institutional narrative.

• 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company.
• Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar.
• Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials.
• Experience owning product launches end-to-end.
• Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses.
• Solid writing across blog posts and social copy.
• High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them.

• Remote first — work from anywhere in the US & CAN!
• Regular in-person company retreats and cross-country "office visit" perk
• 100% paid medical, dental and vision premiums for employees
• $1,000 WFH stipend
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation
• 100% paid parental leave of 12 weeks
• Fertility benefits
• Opportunity for incentive compensation

The national pay range for this role is $150,000 - $180,000 base plus additional On Target Earnings potential by level and equity in the company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.