Marketing Communications Coordinator

About the role

This role focuses on managing communications for landlords and tenants across multiple brands acquired by Dwelly. The core responsibility involves building, managing, and optimizing automated lifecycle communications to keep these groups informed and engaged as the company expands. Success in this position means effectively scaling communication efforts through acquisitions while maintaining engagement and retention.

The position requires a CRM-first approach, with significant involvement in creating onboarding sequences, renewal flows, and platform migration communications. This includes managing Mailchimp campaigns, segmenting audiences, and overseeing monthly newsletters and regulatory updates. The coordinator will also track and report on campaign performance metrics.

Beyond CRM, the role supports marketing operations by using tools like Zapier and AI for content production and workflow automation. It also involves secondary responsibilities in content and social media, including planning and producing content across various brands, ensuring brand consistency, and adapting content for local markets while supporting visual production with Figma and Canva.

The listed salary range for this full-time remote position is between $57,500 and $97,750 USD.

Skills that matter here

• CRM: This is a CRM-first role, requiring extensive experience in building and managing customer relationship management systems for landlord and tenant communications.
• marketing automation: The role involves designing and optimizing automated lifecycle journeys for various communication touchpoints.
• Mailchimp: Direct experience with managing campaigns, audience segmentation, and nurture journeys within Mailchimp is required.
• copywriting: Strong copywriting skills are essential for producing clear, on-brand content quickly for diverse communications.
• Zapier: This tool will be used to scale content production and operational workflows through automation.
• Figma: Experience with Figma is preferred for supporting visual content production.

Who this role suits

• You have 3-5 years of experience managing communications at scale in a tech or fast-growth environment.
• You are highly organized, self-managing, and capable of operating effectively even with incomplete information.
• You possess strong English communication skills and are comfortable interacting with British stakeholders.
• You are passionate about customer obsession and operational excellence, thriving in a fast-paced environment focused on ambitious results.

From the employer

Key responsibilities

• CRM & Lifecycle communication
• Build and manage automated lifecycle journeys for landlords and tenants — onboarding sequences, renewal flows, platform migration communications, and move-in/move-out touchpoints
• Manage Mailchimp campaigns, audience segmentation, and nurture journeys across the portfolio
• Manage monthly landlord newsletters, regulatory updates, and platform announcements
• Coordinate tenant-facing communications across the portfolio
• Track and report on campaign and email performance metrics
• Marketing Operations
• Use Zapier and AI tools to scale content production and operational workflows
• Maintain organised asset libraries, templates, and internal documentation
• Content & Social - secondary
• Plan and produce content across multiple agency brands including social media, blogs, and regulatory updates
• Maintain brand consistency through shared templates, systems, and processes
• Adapt content to local markets while preserving scalability
• Support visual production using Figma and Canva

Qualifications and Preferred Background

• Essential
• 3–5 years of CRM and marketing automation experience, with proven ability to manage communications at scale in a tech or fast-growth environment
• Hands-on experience with Mailchimp, HubSpot, Klaviyo, or similar CRM and automation platforms
• Strong copywriting skills with the ability to produce clear, on-brand content quickly
• Strong English communication skills — comfortable communicating with British stakeholders
• Organised, self-managing, and able to operate effectively with imperfect information
• Must have significant overlap with UK working hours (minimum 4–6 hours per day)
• Preferred
• Content marketing and social media experience
• Property, proptech, or estate agency background
• Experience with Figma, Zapier, Notion, and AI tools
• Working knowledge of SEO and CMS platforms
• Meta Ads or paid social experience

Compensation and benefits

• Competitive compensation (based on experience)
• Remote-first setup with a high-trust culture and flexible workload

What is it like being a Dwell-er

• Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.
• What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.
• This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.
• Customer obsession rather than competitive focus
• Passion for invention
• Operational excellence
• Long-term thinking