Marketing Communications Coordinator

About the role

This position centers on owning landlord and tenant communications across Dwelly's portfolio of acquired agency brands. The primary focus is on CRM and lifecycle communication, involving building and managing automated sequences for various touchpoints like onboarding, renewals, and platform migrations. The role also includes managing Mailchimp campaigns, audience segmentation, and monthly newsletters.

A key part of the role involves tracking and reporting on campaign performance metrics to optimize communication strategies. The coordinator will also contribute to marketing operations by using tools like Zapier and AI to streamline content production and workflows. Maintaining organized asset libraries and internal documentation is also a responsibility.

Beyond CRM, the role supports content and social media efforts, planning and producing content for multiple brands while ensuring brand consistency. This includes adapting content for local markets while maintaining scalability. Visual production support using Figma and Canva is also part of the job, along with a working knowledge of SEO and CMS platforms.

The listed salary range for this full-time remote position is between $57,500 and $97,750 USD.

Skills that matter here

• CRM: This role is CRM-first, focusing on managing landlord and tenant communications and building automated lifecycle journeys.
• marketing automation: The coordinator will build and optimize automated sequences and flows to keep landlords and tenants informed and engaged.
• Mailchimp: The role involves managing Mailchimp campaigns, audience segmentation, and nurture journeys across the brand portfolio.
• copywriting: Strong copywriting skills are essential for producing clear, on-brand content quickly for various communications.
• Zapier: This tool will be used to scale content production and operational workflows.
• Figma: The role supports visual production using Figma and Canva for various content needs.

Who this role suits

• Someone with 3-5 years of experience in CRM and marketing automation, specifically in a tech or fast-growth environment.
• An individual who is highly organized, self-managing, and comfortable operating with some ambiguity.
• A candidate with strong English communication skills, particularly comfortable interacting with British stakeholders.
• A person who can produce clear, on-brand content quickly and adapt it for different audiences and platforms.

From the employer

Key responsibilities

• CRM & Lifecycle communication
• Build and manage automated lifecycle journeys for landlords and tenants — onboarding sequences, renewal flows, platform migration communications, and move-in/move-out touchpoints
• Manage Mailchimp campaigns, audience segmentation, and nurture journeys across the portfolio
• Manage monthly landlord newsletters, regulatory updates, and platform announcements
• Coordinate tenant-facing communications across the portfolio
• Track and report on campaign and email performance metrics
• Marketing Operations
• Use Zapier and AI tools to scale content production and operational workflows
• Maintain organised asset libraries, templates, and internal documentation
• Content & Social - secondary
• Plan and produce content across multiple agency brands including social media, blogs, and regulatory updates
• Maintain brand consistency through shared templates, systems, and processes
• Adapt content to local markets while preserving scalability
• Support visual production using Figma and Canva

Qualifications and Preferred Background

• Essential
• 3–5 years of CRM and marketing automation experience, with proven ability to manage communications at scale in a tech or fast-growth environment
• Hands-on experience with Mailchimp, HubSpot, Klaviyo, or similar CRM and automation platforms
• Strong copywriting skills with the ability to produce clear, on-brand content quickly
• Strong English communication skills — comfortable communicating with British stakeholders
• Organised, self-managing, and able to operate effectively with imperfect information
• Must have significant overlap with UK working hours (minimum 4–6 hours per day)
• Preferred
• Content marketing and social media experience
• Property, proptech, or estate agency background
• Experience with Figma, Zapier, Notion, and AI tools
• Working knowledge of SEO and CMS platforms
• Meta Ads or paid social experience

Compensation and benefits

• Competitive compensation (based on experience)
• Remote-first setup with a high-trust culture and flexible workload

What is it like being a Dwell-er

• Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.
• What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.
• This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.
• Customer obsession rather than competitive focus
• Passion for invention
• Operational excellence
• Long-term thinking