Content Marketing Team Lead

About the role

In this role, you will lead the Content Marketing Team at SOFTSWISS, overseeing the workflow and operations of content creation. You will manage a team of writers and collaborate with the Localisation and SEO Teams to ensure high-quality content that aligns with the company's strategic goals.

Success in this position means effectively planning and executing content strategies across various corporate and product websites. You will also be responsible for tracking performance metrics and delivering reports, which will help drive improvements in content quality and brand visibility.

The salary range for this position is between $57,500 and $97,750, reflecting the level of responsibility and expertise required.

Skills that matter here

• content marketing: This role requires a strong foundation in content marketing to enhance the company's digital presence.
• SEO: You will collaborate with the SEO Team to integrate effective strategies into the content planning process.
• project management: Managing the content team's operational workflow will involve strong project management skills.
• copywriting: Your experience in copywriting will be essential for overseeing the quality of content produced by the team.
• analytics: You will use analytics to track content performance and support data-driven decision-making.

Who this role suits

• You have a background in marketing or journalism and possess strong leadership skills.
• You are organized and can manage multiple projects simultaneously while ensuring quality output.
• You thrive in a collaborative environment and enjoy working with diverse teams.
• You are proactive and can take initiative in content strategy development and team management.

From the employer

• Own the operational workflow of the Content Team.
• Manage a team of content writers, working alongside the Localisation and SEO Teams.
• Plan, create, and delegate tasks across team members, tracking their execution.
• Oversee company websites, including softswiss.com, events.softswiss.com, careers.softswiss.com, affilka.com, and more.
• Help develop the monthly Content Plan, LinkedIn Newsletter Plan, Client Newsletter Plan, and coordinate content briefs with the SEO Team.
• Coordinates and delivers reporting and KPI tracking for the Team and the Head of Content Marketing.
• Ensure the quality of the final draft copy produced by the Content Team and support other departments with copy review upon request.
• Create content on request (e.g. internal support materials, cross-team initiatives, ad-hoc tasks).
• Participate in development sprint planning; assign tasks related to website design, development, and copywriting; and attend bi-weekly SEO meetings.
• Participate in and lead hiring and onboarding efforts when requested.
• Act as the de facto and de jure deputy for the Head of Content Marketing during absences, vacations, etc.

• Higher education in marketing, journalism, linguistics, or a related field (BA or MA).
• Proficiency in English (C1 or higher) and Russian (native).
• Strong computer and technology skills.
• Solid understanding of content and web metrics.
• Good organisational and project-management skills.
• Previous experience in copywriting, editing, and performance tracking.
• Familiarity with digital tools: email and writing applications (Google Workspace), SEO tools (Semrush, Ahrefs, etc.), project-management tools (Jira, Asana, Trello, etc.), and analytics platforms (GA4, Google Search Console, etc.).

• Private insurance (depending on contract type)
• Paid gym membership
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off (PTO)
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events