Principal Product Manager, Growth

About the role

In this role, you will be responsible for driving the growth strategy for USDC by expanding its liquidity and supply through partnerships with centralized exchanges and ecosystem partners. You will lead cross-functional teams to execute regionally compliant growth initiatives, ensuring that USDC remains competitive in the market.

Success in this position requires designing AI-driven experimentation frameworks to boost awareness and adoption of USDC. You will also need to establish metrics and dashboards to monitor growth and identify high-impact use cases, ensuring that your strategies are data-driven and adaptable to changing market conditions.

The salary range for this position is between $200,000 and $260,000, reflecting the seniority and expertise required.

Skills that matter here

• Product Strategy: This role involves owning complex product strategies and driving execution to achieve measurable outcomes.
• Cross-functional Leadership: You will lead diverse teams across business development, engineering, policy, compliance, and marketing.
• Data Analysis: A strategic and analytical mindset is crucial for using data to prioritize initiatives and assess impact.
• Business Development: You will expand USDC's regional liquidity through strategic partnerships.
• AI: Designing AI-driven experimentation frameworks will be key to increasing USDC's adoption.
• Compliance: Ensuring compliance with regional regulations is essential for executing growth initiatives.

Who this role suits

• Candidates should have a strong background in product management, particularly in fast-paced environments.
• You thrive in ambiguous situations and can adapt strategies as market conditions change.
• Excellent communication skills are important for aligning stakeholders around a shared vision.
• Experience in the crypto or fintech space is preferred, particularly with stablecoins or digital assets.

From the employer

• Own and expand regional USDC liquidity and supply through strategic partnerships with centralized exchanges, OTC desks, and ecosystem partners.
• Lead cross-functional execution across Business Development, Engineering, Policy, Compliance, and Marketing to deliver scalable, regionally compliant growth initiatives.
• Design and run AI-driven experimentation frameworks to accelerate awareness, education, and adoption of USDC in local markets.
• Build automated, agent-powered growth systems that increase speed, efficiency, and repeatability of regional initiatives.
• Define and maintain dashboards, metrics, and operating cadences to track adoption, supply health, and share shift.
• Identify and prioritize high-impact regional use cases, customer segments, and distribution channels for USDC.
• Drive measurable share shift toward USDC versus competing stablecoins using market data and regional insights.

• Proven experience owning complex product strategies and driving execution from concept through measurable outcomes.
• Strong ability to lead through influence and partner effectively across technical, commercial, and regulatory teams.
• Strategic and analytical mindset, with experience using data to prioritize initiatives and assess impact.
• Demonstrated success building or scaling growth products, platforms, or programs in fast-moving environments.
• Comfort operating in ambiguity and adapting strategy as market conditions evolve.
• Clear, concise communication skills with the ability to align stakeholders around vision and trade-offs.
• Experience in crypto, stablecoins, fintech, or digital asset ecosystems.
• Exposure to AI-driven products, experimentation, or automation platforms.
• Background in consumer growth, lifecycle optimization, or demand-focused product initiatives.