Principal Product Manager, Growth

About the role

This role focuses on expanding the regional presence and liquidity of USDC, Circle's stablecoin. The Principal Product Manager will be responsible for forging strategic partnerships with exchanges, OTC desks, and other ecosystem participants. A key aspect of the work involves leading initiatives that are compliant with regional regulations and effectively engage local markets.

The position requires a strong emphasis on leveraging AI to develop and implement experimentation frameworks. These frameworks will be used to accelerate awareness, education, and adoption of USDC. The manager will also build automated systems to enhance the speed and efficiency of regional growth efforts, ensuring scalability and repeatability.

Success in this role means driving a measurable increase in USDC adoption and market share against competing stablecoins. This will involve defining key metrics, establishing tracking dashboards, and continuously analyzing market data and regional insights to identify high-impact use cases and distribution channels. The individual will need to operate effectively across various internal teams, including business development, engineering, policy, and marketing.

The listed salary range for this Principal Product Manager position is between $200,000 and $260,000 USD.

Skills that matter here

• Product Strategy: This role requires owning and expanding complex product strategies to drive regional growth for USDC.
• Cross-functional Leadership: The manager will lead execution across various departments like Business Development, Engineering, Policy, Compliance, and Marketing.
• Data Analysis: An analytical mindset is needed to prioritize initiatives, assess impact, and track adoption and market share.
• Business Development: The role involves securing strategic partnerships with exchanges and other ecosystem players to increase USDC liquidity.
• Compliance: Growth initiatives must be designed and executed to ensure regional regulatory compliance.
• AI: The role will involve designing and running AI-driven experimentation frameworks and building automated, agent-powered growth systems.

Who this role suits

• A person who thrives on owning complex product strategies from conception to measurable outcomes.
• Someone who can effectively lead and influence diverse teams across technical, commercial, and regulatory domains.
• An individual comfortable operating in ambiguous environments and adapting strategies as market conditions change.
• A candidate with a strategic and analytical mindset, adept at using data to inform decisions and measure impact.

From the employer

• Own and expand regional USDC liquidity and supply through strategic partnerships with centralized exchanges, OTC desks, and ecosystem partners.
• Lead cross-functional execution across Business Development, Engineering, Policy, Compliance, and Marketing to deliver scalable, regionally compliant growth initiatives.
• Design and run AI-driven experimentation frameworks to accelerate awareness, education, and adoption of USDC in local markets.
• Build automated, agent-powered growth systems that increase speed, efficiency, and repeatability of regional initiatives.
• Define and maintain dashboards, metrics, and operating cadences to track adoption, supply health, and share shift.
• Identify and prioritize high-impact regional use cases, customer segments, and distribution channels for USDC.
• Drive measurable share shift toward USDC versus competing stablecoins using market data and regional insights.

• Proven experience owning complex product strategies and driving execution from concept through measurable outcomes.
• Strong ability to lead through influence and partner effectively across technical, commercial, and regulatory teams.
• Strategic and analytical mindset, with experience using data to prioritize initiatives and assess impact.
• Demonstrated success building or scaling growth products, platforms, or programs in fast-moving environments.
• Comfort operating in ambiguity and adapting strategy as market conditions evolve.
• Clear, concise communication skills with the ability to align stakeholders around vision and trade-offs.
• Experience in crypto, stablecoins, fintech, or digital asset ecosystems.
• Exposure to AI-driven products, experimentation, or automation platforms.
• Background in consumer growth, lifecycle optimization, or demand-focused product initiatives.