Principal Product Manager, Growth

About the role

This role focuses on expanding the regional presence and liquidity of USDC, Circle's stablecoin. The Principal Product Manager will be responsible for forging strategic partnerships with exchanges and other ecosystem players to increase USDC supply and adoption. A key aspect of the work involves designing and implementing AI-driven experimentation frameworks to improve awareness, education, and user engagement in specific markets.

The position requires significant cross-functional collaboration, working closely with teams such as Business Development, Engineering, Policy, Compliance, and Marketing. The goal is to ensure that growth initiatives are scalable and adhere to regional regulatory requirements. Success in this role means driving a measurable shift in market share towards USDC compared to other stablecoins, leveraging market data and regional insights.

A core part of the role involves building automated, agent-powered growth systems to enhance the speed and efficiency of regional initiatives. The Principal Product Manager will also define key metrics, establish dashboards, and maintain operating cadences to monitor adoption, supply health, and market share. Identifying high-impact regional use cases and distribution channels for USDC is also a critical responsibility.

The salary for this position ranges from $200,000 to $260,000 USD.

Skills that matter here

• Product Strategy: This role requires owning and expanding regional USDC liquidity and supply through strategic planning and execution.
• Cross-functional Leadership: The role involves leading execution across Business Development, Engineering, Policy, Compliance, and Marketing teams.
• Data Analysis: Defining dashboards, metrics, and operating cadences to track adoption and supply health is a core responsibility.
• Business Development: The role involves forming strategic partnerships with centralized exchanges, OTC desks, and ecosystem partners.
• Compliance: Ensuring growth initiatives are scalable and regionally compliant is a key part of the role.
• AI: Designing and running AI-driven experimentation frameworks and building automated, agent-powered growth systems are central to this position.

Who this role suits

• A candidate who thrives on owning complex product strategies from concept to measurable outcomes.
• Someone who can effectively lead and influence diverse technical, commercial, and regulatory teams without direct authority.
• An individual with a strategic and analytical mindset, skilled in using data to prioritize initiatives and assess their impact.
• A person comfortable operating in ambiguous environments and adapting strategies as market conditions change.

From the employer

• Own and expand regional USDC liquidity and supply through strategic partnerships with centralized exchanges, OTC desks, and ecosystem partners.
• Lead cross-functional execution across Business Development, Engineering, Policy, Compliance, and Marketing to deliver scalable, regionally compliant growth initiatives.
• Design and run AI-driven experimentation frameworks to accelerate awareness, education, and adoption of USDC in local markets.
• Build automated, agent-powered growth systems that increase speed, efficiency, and repeatability of regional initiatives.
• Define and maintain dashboards, metrics, and operating cadences to track adoption, supply health, and share shift.
• Identify and prioritize high-impact regional use cases, customer segments, and distribution channels for USDC.
• Drive measurable share shift toward USDC versus competing stablecoins using market data and regional insights.

• Proven experience owning complex product strategies and driving execution from concept through measurable outcomes.
• Strong ability to lead through influence and partner effectively across technical, commercial, and regulatory teams.
• Strategic and analytical mindset, with experience using data to prioritize initiatives and assess impact.
• Demonstrated success building or scaling growth products, platforms, or programs in fast-moving environments.
• Comfort operating in ambiguity and adapting strategy as market conditions evolve.
• Clear, concise communication skills with the ability to align stakeholders around vision and trade-offs.
• Experience in crypto, stablecoins, fintech, or digital asset ecosystems.
• Exposure to AI-driven products, experimentation, or automation platforms.
• Background in consumer growth, lifecycle optimization, or demand-focused product initiatives.