Regional Affiliate BD Manager

About the role

This role focuses on expanding Woo's reach within the crypto trading community by establishing and nurturing strategic partnerships. The manager will be responsible for the entire lifecycle of partner engagement, from initial identification and negotiation to onboarding and activation. This includes working with various types of partners such as KOLs, affiliates, brokers, and trading communities, and developing cooperation models like rebate programs and commission structures to incentivize their contributions.

A core part of the work involves managing these partner relationships to continuously improve key metrics such as trading volume, active users, deposits, and overall revenue. The manager will collaborate with internal marketing, product, and BD leadership teams to support localized campaigns, gather market feedback, and contribute to product improvements. Success in this position is measured by the ability to activate partners effectively and generate measurable commercial contributions, demonstrating clear outcomes in trading volume, user acquisition, and revenue.

The initial three months will serve as a ramp-up period, during which the focus will be on building a qualified partner pipeline, activating partners, and contributing to trading volume and revenue. The role requires a deep understanding of crypto trading users, futures products, and partner-driven acquisition strategies. The ideal candidate will be commercially driven, practical, and comfortable navigating the fast-paced crypto environment.

The annual salary for this position is between $98,000 and $108,000 USD.

Skills that matter here

• BD experience in crypto exchange, futures trading platform, broker, affiliate business, fintech trading product, or Web3 trading product: This experience is essential for understanding the market dynamics and partner landscape relevant to Woo's offerings.
• Hands-on experience with KOL, affiliate, broker, rebate, commission, or partner incentive models: The role requires direct experience in designing and implementing various partnership models to drive engagement and commercial outcomes.
• Existing partner resources in at least one regional market, language group, or trading community: Leveraging existing networks will be crucial for quickly building a pipeline of qualified partners and accelerating market penetration.
• Strong understanding of crypto trading users, futures products, trading communities, and partner-driven acquisition: This understanding informs strategy for identifying the right partners and tailoring approaches to effectively attract and retain users.
• Ability to activate partners and generate measurable commercial contribution: A key responsibility is to ensure partnerships translate into tangible results, such as increased trading volume and revenue.
• Strong English communication skills: Effective communication is necessary for negotiating with partners, coordinating with internal teams, and presenting performance reports.

Who this role suits

• Someone who enjoys building relationships and can identify mutually beneficial opportunities with various stakeholders.
• An individual who is results-oriented and can clearly demonstrate the commercial impact of their business development efforts.
• A person who thrives in a dynamic, fast-moving industry and can adapt quickly to market changes.
• A professional who is comfortable working autonomously to develop and manage a partner pipeline while also collaborating with internal teams.

From the employer

What You Will Do

• Identify, evaluate, negotiate, onboard, and activate KOLs, affiliates, brokers, trading communities, educators, and regional partners.
• Build and manage cooperation models such as rebate programs, commission structures, affiliate incentives, broker partnerships, community campaigns, and trading-focused partnerships.
• Manage partner relationships and continuously improve trading volume, active users, deposits, conversion, and revenue contribution.
• Work with Marketing, Product, and BD leadership to support localized campaigns, partner materials, market feedback, and product improvement.
• Build market maps covering partner landscape, competitor activity, KOL ecosystems, trading communities, and user behavior.
• Track partner performance and provide regular reporting on pipeline, activation, campaign results, and commercial contribution.
• Coordinate with internal teams before launching market-facing campaigns, partner promotions, or user-facing activities.
• The first 3 months will be a ramp-up and performance review period, with expectations aligned around qualified partner pipeline, partner activation, trading volume, revenue contribution, and execution quality.

What You Bring

• Proven BD experience in crypto exchange, futures trading platform, broker, affiliate business, fintech trading product, or Web3 trading product.
• Hands-on experience with KOL, affiliate, broker, rebate, commission, or partner incentive models.
• Existing partner resources in at least one regional market, language group, or trading community.
• Strong understanding of crypto trading users, futures products, trading communities, and partner-driven acquisition.
• Ability to activate partners and generate measurable commercial contribution.
• Able to explain previous BD outcomes such as trading volume, active users, deposits, net fee, partner revenue, or campaign ROI.
• Strong English communication skills; additional regional languages are a plus.
• Commercially driven, practical, and comfortable working in a fast-moving crypto environment.