Retention Specialist – Middle

About the role

In this role, you will manage multiple engagement projects simultaneously, ensuring they are organized and on track. You will create and enhance multi-channel campaigns using Customer.io, collaborating closely with various teams to ensure successful execution.

Success in this position involves a strong understanding of user engagement and the ability to track results effectively. You will be part of the Setup Team, contributing to the growth and innovation of SOFTSWISS's iGaming platform, which is designed to provide a high-quality service to clients worldwide.

The salary for this position ranges from $57,500 to $97,750 USD.

Skills that matter here

• Customer.io: You will use Customer.io to create and improve multi-channel marketing campaigns.
• HTML: This role requires comfort with HTML to work on email campaigns.

Who this role suits

• You have a background in CRM or lifecycle marketing with at least two years of experience.
• You are detail-oriented, enjoying tasks related to testing and improving user engagement.
• You can work collaboratively with diverse teams and communicate effectively.
• You have a solid understanding of user behavior and engagement strategies.

From the employer

• Managing 2–3 ongoing engagement projects at the same time, keeping everything on track and well organized
• Creating and improving multi-channel campaigns (email, SMS, in-app) using Customer.io
• Setting up and maintaining initiatives that encourage long-term engagement
• Working closely with technical and product teams to make sure campaigns are set up correctly and work as expected
• Carefully testing and reviewing campaigns before they go live to avoid mistakes and ensure a smooth user experience
• Tracking results, learning what works, and suggesting practical improvements
• Collaborating with copywriters, designers, and content teams to deliver clear, consistent, and high-quality messaging
• Making sure every campaign meets internal standards and feels thoughtful rather than automated

• 2+ years of experience in CRM, lifecycle marketing, or retention-focused roles
• A good understanding of how users move through a product and what keeps them engaged over time
• Hands-on experience with Customer.io (or similar tools)
• Someone detail-oriented who enjoys testing, fixing, and improving things
• Comfortable working with HTML-based emails
• English level B1 or higher

• Private insurance (depending on contract type)
• Paid gym membership
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off (PTO)
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events