Retention Specialist – Middle

About the role

This role focuses on managing multiple engagement projects simultaneously within the iGaming sector. The specialist will be responsible for developing and refining multi-channel campaigns across email, SMS, and in-app platforms, utilizing tools like Customer.io. A key aspect of the work involves setting up and maintaining initiatives designed to foster long-term user engagement.

The Retention Specialist will work closely with technical and product teams to ensure campaigns are correctly implemented and function as intended. This includes thorough testing and review before campaigns go live, aiming for a seamless user experience. The role also requires collaboration with copywriters, designers, and content teams to produce clear and consistent messaging that aligns with internal standards.

Success in this position means consistently tracking campaign results, identifying effective strategies, and proposing practical improvements based on performance data. The specialist is expected to ensure that all campaigns are thoughtfully executed, rather than feeling automated, contributing to the continued growth and innovation of the Casino Platform.

The listed salary range for this full-time remote role is between $57,500 and $97,750 USD.

Skills that matter here

• Customer.io: This tool will be used for creating and improving multi-channel campaigns across email, SMS, and in-app platforms.
• HTML: The role requires comfort working with HTML-based emails for campaign development.

Who this role suits

• You have a background in CRM, lifecycle marketing, or retention-focused roles, with at least two years of experience.
• You possess a strong understanding of how users interact with a product and what drives their sustained engagement.
• You are detail-oriented and enjoy the process of testing, troubleshooting, and refining systems and campaigns.
• You are comfortable collaborating with various teams, including technical, product, copywriting, and design.

From the employer

• Managing 2–3 ongoing engagement projects at the same time, keeping everything on track and well organized
• Creating and improving multi-channel campaigns (email, SMS, in-app) using Customer.io
• Setting up and maintaining initiatives that encourage long-term engagement
• Working closely with technical and product teams to make sure campaigns are set up correctly and work as expected
• Carefully testing and reviewing campaigns before they go live to avoid mistakes and ensure a smooth user experience
• Tracking results, learning what works, and suggesting practical improvements
• Collaborating with copywriters, designers, and content teams to deliver clear, consistent, and high-quality messaging
• Making sure every campaign meets internal standards and feels thoughtful rather than automated

• 2+ years of experience in CRM, lifecycle marketing, or retention-focused roles
• A good understanding of how users move through a product and what keeps them engaged over time
• Hands-on experience with Customer.io (or similar tools)
• Someone detail-oriented who enjoys testing, fixing, and improving things
• Comfortable working with HTML-based emails
• English level B1 or higher

• Private insurance (depending on contract type)
• Paid gym membership
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off (PTO)
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events