Social Media Manager
Role in brief
Crypto.com seeks a Social Media Manager to lead social growth strategies and community engagement across APAC and the US. This role involves developing channel-specific guidelines, executing viral content initiatives, and collaborating cross-functionally to maintain brand voice. Candidates with at least five years of experience in social media management, strong project management skills, and familiarity with AI tools are encouraged to apply.
About the role
This role focuses on driving social media growth and community engagement for Crypto.com, with a specific emphasis on the APAC and US markets. The manager will be responsible for developing strategic guidelines for each social channel, ensuring content is relevant to local audiences, and maintaining operational soundness. A key aspect of the work involves creating trending initiatives and viral posts to effectively market products and community stories.
Success in this position requires close collaboration with cross-functional partners to ensure a unified brand voice and consistent content quality across all platforms. The manager will define social media goals, key results, and success metrics, and will conduct data-driven post-mortems to continuously enhance impact and return on investment. This analytical approach ensures ongoing improvement in social media performance.
The ideal candidate will have hands-on experience with social media management tools and a background in content and campaign management, including video production and photoshoots. The ability to create, edit, and repurpose content is essential. This position suits someone who is well-organized, works effectively under tight deadlines, and functions as an excellent team player, contributing to a cohesive brand presence.
The salary for this position ranges from $48,000 to $130,000 annually.
Skills that matter here
- social media management: This role requires extensive experience in managing social media channels to drive community engagement and execute growth strategies.
- content management: The manager will be responsible for creating, editing, and repurposing content to ensure it is locally resonant and aligned with strategic guidelines.
- campaign management: This position involves executing social media campaigns, from developing strategies to defining success metrics and analyzing results.
- video production: The role requires knowledge and experience in video production to create engaging content for social media platforms.
- photoshoots: Experience with photoshoots is necessary for generating visual content that supports social media initiatives.
- AI tools: An understanding of current AI tooling is required to leverage these technologies in social media strategies and content creation.
Who this role suits
- A person with at least five years of experience in social media roles, capable of strategic planning and hands-on execution.
- Someone who is 'AI-native' and understands how to apply current AI tools to social media tasks.
- An individual with strong project management capabilities, able to oversee multiple content and campaign initiatives simultaneously.
- A candidate who thrives in a collaborative environment, working effectively with diverse teams to maintain brand consistency.
From the employer
Responsibilities
- Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
- Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
- Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.
- Work alongside XFN partners to ensure a unified brand voice and consistent quality.
- Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.
Requirements
- At least 5 years of experience as a Social Media Manager, Specialist or similar role.
- AI-native with a deep understanding of the current AI tooling landscape.
- Strong project management skills with the ability to supervise multiple projects.
- Hands-on experience using social media management/posting tools.
- Knowledge and experience of executing content management, campaign management, video production, photoshoots, and social media management.
- Able to create, edit, and repurpose content.
- Knowledge of design tools is a plus.
- Interest in the financial services industry, including staying up to date on news, trends, and key happenings in the industry.
- Excellent team player, well organized, and able to keep cool when working to tight deadlines.
Questions about this role
What is the remote work policy for this role?
This is a full-time remote position.
What level of seniority is expected for this position?
This is a middle-seniority role, requiring at least five years of experience as a Social Media Manager or similar.
What specific skills are required for this role?
Required skills include social media management, content management, campaign management, video production, photoshoots, project management, and familiarity with AI tools.
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