AI Creative - Copywriter

About the role

This role focuses on creating compelling copy for GoMining's crypto and Web3 products. The work involves developing narratives for product explainers, whitepapers, social media, and marketing campaigns. Success in this position means effectively communicating complex blockchain concepts to both experienced crypto users and newcomers, ensuring all content maintains a consistent brand voice and drives engagement.

The AI Creative Copywriter will operate at the intersection of creativity and technology, leveraging AI tools like Claude to accelerate content production while maintaining high editorial standards. This involves not only writing original content but also reviewing and refining AI-generated drafts. Collaboration with product, design, and marketing teams is key to developing narratives that support new launches and growth initiatives.

Candidates should be prepared to stay current with trends in the crypto and Web3 space to ensure content is timely and relevant. The role also includes contributing to creative concepts for campaigns and understanding the nuances of regulatory and reputational sensitivities within the industry. A strong ability to self-edit and improve the work of others is essential.

The salary for this position ranges from $57,500 to $97,750 USD annually.

Skills that matter here

• copywriting: This role requires producing high-quality copy for various formats, from long-form articles to short social posts, translating complex concepts into engaging language.
• content strategy: The role involves developing and maintaining a consistent brand voice across all channels and crafting narratives that support product launches and growth initiatives.
• AI tools: The position requires hands-on experience with AI writing tools like Claude, using them to increase content output and quality while applying a human editorial standard.
• crypto knowledge: A solid understanding of the crypto ecosystem, including Bitcoin, DeFi, NFTs, and tokenomics, is necessary to translate these concepts effectively.
• Web3 knowledge: Experience writing about or working within Web3 products or companies is required to create relevant and impactful content for the space.

Who this role suits

• A writer who can simplify complex technical information into clear, engaging language.
• Someone with a strong editorial eye, capable of both self-editing and refining content from others or AI tools.
• An individual who is deeply knowledgeable about the crypto and Web3 ecosystem and stays current with industry trends.
• A creative professional who is comfortable using AI tools to enhance their workflow while maintaining high human quality standards.

From the employer

• Write high-quality copy across formats, from long-form articles, product explainers, and whitepapers to short-form ads, social posts, email campaigns, and landing page headlines.
• Translate complex crypto and Web3 concepts (tokenomics, staking, DeFi, NFTs, and beyond) into clear, engaging language that resonates with both crypto-native audiences and newcomers.
• Develop and maintain a consistent brand voice across all channels, adapting tone and register for different contexts and platforms.
• Use AI tools (specifically Claude as business LLM with MCPs and agents built in) to increase content output and quality - while ensuring all copy meets a high human editorial standard before publication.
• Collaborate closely with product, design, and marketing teams to craft narratives that support launches, campaigns, and growth initiatives.
• Research and stay ahead of trends in the crypto/Web3 space, ensuring content is timely, accurate, and culturally relevant.
• Support creative concepting for campaigns - contributing ideas, messaging frameworks, and copy directions that go beyond execution.
• Review and edit copy produced by AI tools or other team members, applying a consistent editorial lens.
• Occasionally contribute to image and visual creative briefs, with a working understanding of AI image generation tools.

• Demonstrable experience as a copywriter, content strategist, or creative with a strong portfolio spanning both long and short-form work.
• Exceptional writing skills, clear, purposeful, and adaptable across tone and format.
• An instinct for structure and storytelling: you know how to build a narrative arc and when to strip it back to a single, punchy line.
• Strong editing skills; you can self-edit ruthlessly and improve the work of others without losing their voice.
• Solid understanding of the crypto and Web3 ecosystem. You can speak fluently about Bitcoin, DeFi, NFTs, tokenomics, and the broader crypto landscape.
• Experience writing about or working within Web3 products or companies, whether at an exchange, protocol, wallet, infrastructure provider, or agency.
• An ability to empathise with both technical and non-technical audiences, and calibrate copy accordingly.
• Awareness of the regulatory and reputational sensitivities in the crypto space, and how to write compliantly without losing impact.
• Hands-on experience using AI writing tools (ChatGPT, Claude, Gemini, etc.) as part of a professional creative workflow — not just casual use.
• Strong prompt engineering skills: you know how to brief an AI effectively and get consistently high-quality outputs.
• A clear editorial framework for knowing when AI-generated content is good enough to use, when it needs significant reworking, and when to start from scratch.
• Familiarity with AI image generation tools is a plus, but not a primary requirement.
• Curiosity about emerging AI creative tools and a willingness to test, iterate, and share what works.