Role in brief
Gemini is seeking a Growth Marketing Associate to lead go-to-market strategies for its advanced trading products. This role involves crafting compelling narratives, developing campaigns, and engaging with technical audiences and developer communities. It is best suited for a data-driven marketer with experience in crypto, fintech, or developer tools, who can translate complex features into clear messages.
About the role
This role focuses on the end-to-end go-to-market strategy for Gemini's advanced trading products, including stocks and perpetuals. The Associate will be responsible for defining product positioning, crafting messaging, and executing launch campaigns, followed by post-launch optimization. Success in this position means effectively translating intricate product features into clear, compelling narratives that resonate with both retail and professional trading audiences.
A key part of this role involves close collaboration with product, design, and engineering teams to understand new features and articulate their value. The Associate will also create content and campaigns specifically for highly technical audiences such as developers, quantitative traders, and DeFi power users. This includes leading marketing efforts for developer programs like hackathons and trading competitions, and fostering relationships within developer communities and crypto-native networks.
The Associate will continuously monitor funnel performance and extract insights to inform both product development and marketing decisions. This requires working with business development, product, and brand teams to ensure all go-to-market plans are well-coordinated across various touchpoints. The role also contributes subject matter expertise on trading and developer audiences to broader brand and campaign initiatives.
The salary for this role ranges from $82,500 to $110,000 annually, in addition to a discretionary annual bonus and a new hire equity grant.
Skills that matter here
- growth marketing: This role owns the full lifecycle of go-to-market strategies and execution for advanced trading products.
- product marketing: The Associate will translate complex product features into compelling narratives for various audiences.
- data analysis: Monitoring funnel performance and surfacing insights to guide product and marketing decisions is a core responsibility.
- community engagement: Building and managing relationships with developer communities and crypto-native networks is essential for this role.
- content creation: The role involves creating campaigns and written copy that resonates with technically sophisticated audiences.
Who this role suits
- A person with 2-4 years of experience in growth, product, or lifecycle marketing, preferably within crypto, fintech, or developer tools.
- Someone deeply familiar with DeFi, on-chain trading products, or developer ecosystems.
- An individual who communicates clearly, takes initiative, and possesses strong written communication skills for technical audiences.
- A data-comfortable professional who can measure performance, extract insights, and make data-driven decisions.
From the employer
- Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals — from positioning and messaging to launch campaigns and post-launch optimization
- Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences
- Create content and campaigns that resonate with technically sophisticated audiences — developers, quants, and DeFi power users
- Collaborate with product and BD teams to activate distribution partnerships
- Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions
- Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks
- Monitor funnel performance and surface insights that inform product and marketing decisions
- Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints
- Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences
- 2–4 years of experience in growth, product, or lifecycle marketing — ideally at a crypto, fintech, or developer-tools company
- Deep familiarity with DeFi, onchain trading products, or developer ecosystems
- Communicate clearly and don't wait to be told what to build next
- Strong written communication skills; able to write crisp copy and compelling positioning for technical audiences
- Fluent across the modern AI stack and understand how to build AI-first marketing systems
- Comfort with data — you know how to measure what matters and make decisions from it
- Bonus: experience running hackathons, ambassador programs, or community-led growth initiatives
- Located in NYC
- Competitive starting pay
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
Questions about this role
What is the remote work policy for this position?
This is a remote position, but candidates must be located in New York City.
What is the seniority level for this role?
This is a middle-seniority role, designated as an Associate.
What are the key skills required for this position?
Key skills include growth marketing, product marketing, data analysis, community engagement, and content creation, with a strong background in crypto or fintech.
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