ASA / ASO Manager (App Store Growth)

About the role

This role focuses on driving both organic and paid growth for GoMining's applications across the App Store and Google Play. The work involves developing and implementing strategies for App Store Optimization (ASO) and Apple Search Ads (ASA). Key responsibilities include optimizing app metadata, planning and scaling ASA campaigns, and conducting keyword research and competitor analysis to improve app discoverability and conversion rates.

A core part of the position is continuous performance improvement through data-driven experimentation. This means running A/B tests on creatives, monitoring key performance indicators like impressions and install rates, and adapting strategies based on analytical insights. The manager will also stay informed about algorithm changes and new platform features to maintain effective growth tactics.

Success in this role requires a candidate to have a proven track record in ASO and ASA campaign management, demonstrating measurable results such as increased installs or reduced acquisition costs. The manager will collaborate with product, marketing, creative, and analytics teams, leveraging AI tools to enhance productivity and automate routine tasks, ensuring efficient execution of growth initiatives.

The annual salary for this position ranges from $57,500 to $97,750.

Skills that matter here

• ASO: This role requires developing and executing strategies to improve app visibility and organic downloads on app stores.
• ASA: The manager will plan, launch, and scale paid advertising campaigns specifically within Apple Search Ads.
• mobile analytics: Understanding and utilizing data from mobile analytics platforms is crucial for tracking performance and guiding optimization efforts.
• keyword research: Identifying relevant search terms and understanding user intent is essential for optimizing app store listings and ad campaigns.
• creative optimization: The role involves A/B testing and refining app icons, screenshots, and videos to improve conversion rates.
• AI-native mindset: The candidate is expected to use AI tools like Claude to automate tasks and enhance overall productivity.

Who this role suits

• Someone with at least three years of dedicated experience in both ASO and hands-on ASA campaign management.
• An individual who thrives on data analysis, using metrics to drive decisions and continuously improve performance.
• A person who thinks in terms of hypotheses and experiments, consistently seeking measurable outcomes for their strategies.
• A collaborative professional who can work effectively across different teams like product, marketing, and creative.

From the employer

• Develop and execute ASO and ASA strategies for the App Store and Google Play
• Optimize app metadata: title, subtitle, keywords, short/long description, promotional text
• Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)
• Drive ASO growth on Google Play through metadata, creatives, and store listing experiments
• Conduct keyword research, competitor analysis, and search intent mapping for both stores
• Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments
• Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)
• Monitor and improve organic rankings, category rankings, and featured placements
• Optimize for ratings, reviews, and store editorial visibility
• Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS
• Run experiments and continuously improve performance based on data
• Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks and scale output
• Collaborate with product, marketing, creative, and analytics teams
• Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform updates

• 3+ years of ASO experience and 3+ years of hands-on ASA campaign management
• Proven track record with measurable results (install growth, ranking improvements, CPI/CPA reduction, ROAS)
• Strong understanding of App Store and Google Play ranking factors and algorithm differences
• Keyword research, search intent, and metadata optimization
• Creative optimization and CRO for store listings
• Apple Search Ads bidding strategies, keyword match types, and audience targeting
• Experience with ASO/ASA tools (AppTweak, Sensor Tower, data.ai, Asodesk, SearchAdsHQ, MobileAction, or similar)
• Experience with mobile analytics and attribution platforms (AppsFlyer, Firebase)
• AI-native mindset: hands-on experience using Claude and AI agents to increase personal and team productivity, automate workflows, and accelerate execution
• Strong analytical skills and ability to work with large data sets
• Ability to think in hypotheses, experiments, and measurable outcomes
• Experience working cross-functionally with creative, product, and growth teams

• Learning support - courses, English classes, and conferences (up to 100% reimbursement)
• Unique loyalty program - receive corporate digital miners and earn passive income with no investment
• Team culture: retreats in international locations (for example, company apartments in Cyprus).
• Memorable events with wow prizes - we celebrate big occasions in a big way
• “Employee of the Month” award - we recognize and reward our top performers
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• New career tracks - real opportunities to grow into expert or top management roles
• Work-life fit - flexible hours and remote work.