ASA / ASO Manager (App Store Growth)

About the role

This role focuses on driving both organic and paid growth for GoMining's applications across the App Store and Google Play. The manager will be responsible for developing and implementing strategies for App Store Optimization (ASO) and Apple Search Ads (ASA), aiming to increase app visibility, user installs, and conversion rates. This involves hands-on work with app metadata, keyword research, and creative optimization to improve rankings and user engagement.

A core part of the position involves managing Apple Search Ads campaigns from planning to scaling, as well as optimizing Google Play listings through metadata and creative experiments. Success in this role means continuously improving key performance indicators such as conversion rate, click-through rate, and tap-through rate, while also monitoring organic rankings and featured placements. The manager will track impressions, installs, CPI, CPA, and ROAS to ensure strategies are effective.

The role requires a data-driven approach, involving regular A/B testing on creative assets and continuous performance improvement based on analytical insights. Collaboration with product, marketing, creative, and analytics teams is essential. The ideal candidate will also leverage AI tools to enhance productivity and automate routine tasks, staying current with platform updates and algorithm changes on both app stores.

The annual salary for this position ranges from $57,500 to $97,750.

Skills that matter here

• ASO: This role requires developing and executing strategies to optimize app store listings for organic visibility and installs.
• ASA: The manager will plan, launch, and scale paid advertising campaigns specifically on Apple Search Ads.
• mobile analytics: The role involves tracking and analyzing key performance indicators to assess campaign effectiveness and app performance.
• data analysis: This skill is crucial for interpreting large datasets, running experiments, and making data-driven decisions to improve app growth.
• keyword research: The manager will conduct research to identify optimal keywords for app store visibility and user search intent.
• creative optimization: This involves A/B testing various app store creatives like icons, screenshots, and videos to improve conversion rates.

Who this role suits

• A person with at least three years of experience in both ASO and ASA campaign management will find this role suitable.
• Someone who thrives on using data to drive decisions and continuously improve performance will excel here.
• The ideal candidate is comfortable thinking in terms of hypotheses and experiments to achieve measurable outcomes.
• This role suits an individual who enjoys cross-functional collaboration and staying updated with platform changes.

From the employer

• Develop and execute ASO and ASA strategies for the App Store and Google Play
• Optimize app metadata: title, subtitle, keywords, short/long description, promotional text
• Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)
• Drive ASO growth on Google Play through metadata, creatives, and store listing experiments
• Conduct keyword research, competitor analysis, and search intent mapping for both stores
• Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments
• Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)
• Monitor and improve organic rankings, category rankings, and featured placements
• Optimize for ratings, reviews, and store editorial visibility
• Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS
• Run experiments and continuously improve performance based on data
• Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks and scale output
• Collaborate with product, marketing, creative, and analytics teams
• Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform updates

• 3+ years of ASO experience and 3+ years of hands-on ASA campaign management
• Proven track record with measurable results (install growth, ranking improvements, CPI/CPA reduction, ROAS)
• Strong understanding of App Store and Google Play ranking factors and algorithm differences
• Keyword research, search intent, and metadata optimization
• Creative optimization and CRO for store listings
• Apple Search Ads bidding strategies, keyword match types, and audience targeting
• Experience with ASO/ASA tools (AppTweak, Sensor Tower, data.ai, Asodesk, SearchAdsHQ, MobileAction, or similar)
• Experience with mobile analytics and attribution platforms (AppsFlyer, Firebase)
• AI-native mindset: hands-on experience using Claude and AI agents to increase personal and team productivity, automate workflows, and accelerate execution
• Strong analytical skills and ability to work with large data sets
• Ability to think in hypotheses, experiments, and measurable outcomes
• Experience working cross-functionally with creative, product, and growth teams

• Learning support - courses, English classes, and conferences (up to 100% reimbursement)
• Unique loyalty program - receive corporate digital miners and earn passive income with no investment
• Team culture: retreats in international locations (for example, company apartments in Cyprus).
• Memorable events with wow prizes - we celebrate big occasions in a big way
• “Employee of the Month” award - we recognize and reward our top performers
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• New career tracks - real opportunities to grow into expert or top management roles
• Work-life fit - flexible hours and remote work.