User Growth & Lifecycle Marketing Manager

About the role

In this role, you will lead initiatives to optimize user onboarding and engagement, utilizing personalized marketing strategies and data analysis. Your efforts will focus on improving conversion rates and developing membership programs that enhance user loyalty.

You will collaborate with various teams to execute lifecycle marketing strategies effectively. Success in this position will be defined by your ability to drive organic growth through referral mechanisms and by leveraging data insights to refine operations.

The salary range for this position is between $120,000 and $200,000, reflecting the experience and expertise required.

Skills that matter here

• user growth: This role involves leading initiatives to increase user retention and conversion rates.
• lifecycle marketing: You will develop and implement strategies to enhance user engagement throughout their journey.
• AB testing: A/B testing will be crucial for optimizing user interactions and marketing campaigns.
• funnel analysis: You will analyze user funnels to identify areas for improvement and drive conversions.
• data analysis: Strong data analysis skills are required to uncover insights and inform marketing strategies.
• marketing automation: Experience with marketing automation tools will be necessary for executing campaigns effectively.

Who this role suits

• You have a proven track record in user growth, particularly in transaction-based industries.
• You thrive in a fast-paced, results-driven environment and enjoy tackling complex projects.
• You possess strong analytical skills and a data-driven mindset.
• You are bilingual in English and Arabic, enabling effective communication with partners in the MENA region.

From the employer

• Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
• Build a comprehensive user lifecycle management system and user segmentation framework, and enhance user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
• Design and optimize user referral and viral growth mechanisms to drive product organic growth.
• Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
• Collaborate with teams across the organization to ensure smooth execution of lifecycle marketing strategies and campaigns.
• Utilize strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
• Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

• Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
• Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
• Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
• In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
• Knowledge and experiences in using marketing automation platforms/tools.
• Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
• Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).