User Growth & Lifecycle Marketing Manager

About the role

This role focuses on enhancing the user journey from initial onboarding to sustained engagement. You will be responsible for refining the new user activation process through personalized marketing and targeted strategies, aiming to improve conversion rates for first-time transactions. The position requires developing a comprehensive lifecycle management system, including user segmentation and engagement programs like membership tiers and gamification, to increase user activity and repeat purchases.

A key aspect of this role involves designing and optimizing referral and viral growth mechanisms to foster organic product expansion. You will lead A/B testing initiatives and segmentation strategies to ensure efficient allocation of operational resources. Collaboration with various internal teams is essential to successfully execute marketing campaigns and broader lifecycle strategies.

Success in this position depends on strong analytical skills to derive business insights from data, identify problems, and formulate data-driven solutions. You will need to stay informed about different business unit products, understanding their features, user preferences, and pain points to effectively tailor marketing efforts. The ability to establish and improve data monitoring systems for user operations is also crucial.

The annual salary for this position ranges from $120,000 to $200,000.

Skills that matter here

• user growth: This role is centered on driving product growth by optimizing user acquisition, retention, and engagement strategies.
• lifecycle marketing: You will build and manage a comprehensive system for user engagement across their entire journey with the product.
• AB testing: You will lead A/B testing to refine operations and optimize resource allocation for marketing campaigns.
• funnel analysis: Understanding and improving user conversion funnels is a core responsibility, from onboarding to repeat purchases.
• data analysis: You will use data analysis to uncover business insights, identify problems, and develop data-driven solutions.
• marketing automation: Experience with marketing automation platforms and tools is required to streamline campaign execution.

Who this role suits

• Someone with a proven track record of growing user bases from early stages to significant numbers.
• A professional with over five years in the internet industry, specifically in senior user growth roles within e-commerce or fintech.
• An individual who can independently lead growth projects and campaigns using structured frameworks and methodologies.
• A candidate with strong data-driven thinking, capable of setting up and improving data monitoring systems for user operations.

From the employer

• Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
• Build a comprehensive user lifecycle management system and user segmentation framework, and enhance user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
• Design and optimize user referral and viral growth mechanisms to drive product organic growth.
• Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
• Collaborate with teams across the organization to ensure smooth execution of lifecycle marketing strategies and campaigns.
• Utilize strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
• Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.

• Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
• Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
• Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
• In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
• Knowledge and experiences in using marketing automation platforms/tools.
• Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
• Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
• Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.

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• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).