Banking and Capital Markets Product Marketing Lead

About the role

This role focuses on leading product marketing for Chainlink's offerings in the banking, capital markets, and asset management sectors. The work involves developing and executing integrated marketing initiatives and go-to-market strategies aimed at institutional buyers. Success means driving engagement and building a strong sales pipeline by aligning marketing efforts with core business use cases and priorities.

The position requires close collaboration with institutional clients, partners, and internal sales teams. A key part of the role is to increase deal velocity and foster long-term value through these relationships. This includes owning programs like industry surveys and research to generate insights that shape product positioning and thought leadership.

The individual will be responsible for high-velocity execution across various campaigns and initiatives. This demands a rapid iteration approach to consistently deliver business outcomes. The goal is to expand Chainlink's adoption within major financial institutions by effectively communicating the value of its blockchain infrastructure for tokenized assets, lending, and payments.

The salary for this position is listed between $101,000 and $228,000 USD.

Skills that matter here

• B2B marketing: This role requires leading global marketing initiatives specifically targeting businesses, particularly in financial services.
• Financial Services: A background in banking, capital markets, fintech, or asset management is essential for understanding the target institutional buyers.
• Product Marketing: The role involves building and executing comprehensive product marketing plans and go-to-market strategies linked to business objectives.
• Regulated Industries: Experience navigating compliance considerations is necessary for marketing within the financial sector.
• Sales Enablement: Building strong partnerships with sales teams is crucial for client engagement and pipeline development.

Who this role suits

• A marketer with a proven track record in global B2B initiatives, specifically selling to financial institutions.
• Someone who understands the nuances of banking, capital markets, or asset management and can market effectively to institutional buyers.
• An individual who can balance strategic thinking with tactical execution, demonstrating both nimbleness and thoughtfulness.
• A professional comfortable working within regulated environments and addressing compliance in marketing.

From the employer

• Lead integrated product marketing initiatives and GTM strategies for Banking, Capital Markets, and Asset Management segments, driving engagement and pipeline with institutional buyers
• Develop and execute product marketing plans and messaging tied to core business use cases, ensuring alignment with business priorities
• Establish and grow relationships with institutional clients, partners, and internal sales teams to increase deal velocity and long-term value
• Own key product marketing programs such as industry surveys and research, delivering insights that inform positioning and thought leadership tied to core Chainlink use cases
• Drive high-velocity execution across campaigns and initiatives, ensuring rapid iteration and consistent delivery of business outcomes

• Owned or led high impact global marketing B2B initiatives with a focus on selling to financial services and fintech brands
• Background in Banking, Capital Markets, Fintech, or Asset Management, with demonstrated ability to market to institutional buyers
• Demonstrated ability to build and execute product marketing plans and GTM strategies tied to major business objectives
• Experience working within regulated industries, navigating compliance considerations in marketing execution
• Ability to think strategically, execute tactically, and be simultaneously nimble and thoughtful
• Built and maintained strong partnerships with sales teams, enabling client engagement and pipeline development