VP Product Marketing
Role in brief
Fireblocks is seeking a VP of Product Marketing to lead strategies in the digital assets sector. This role is ideal for experienced B2B SaaS marketers with a strong background in team management and a passion for new technologies.
About the role
As the VP of Product Marketing at Fireblocks, you will be responsible for leading the product marketing team and developing strategies that drive market success in the digital assets arena. You will engage with customers, partners, and analysts to stay informed on market dynamics and identify new opportunities.
You will collaborate closely with product management to shape the product roadmap and ensure alignment with customer needs. This role requires setting and managing the team's strategy and objectives while fostering a culture of excellence and professional growth within your team.
The compensation package includes a competitive base salary range of $240,000 to $325,000.
Who this role suits
- Has over 15 years of experience in B2B SaaS product marketing, ideally in FinServ or related fields.
- Possesses strong leadership skills with at least 5 years in team management.
- Demonstrates excellent writing and storytelling abilities to create impactful content.
- Thrives in fast-paced environments and is comfortable with ambiguity and high autonomy.
From the employer
- Engage directly with customers, partners, and analysts to stay close to market and competitive dynamics.
- Identify and drive GTM strategies for new market opportunities, emerging use cases, and points of competitive advantage.
- Partner with product management to shape roadmap strategy and positioning, translating customer and market signals into product decisions.
- Own launch strategy for new products and partnerships through sales readiness and customer adoption, against revenue and adoption targets.
- Define and evolve Fireblocks' market positioning and messaging, across every market we strategically compete in and every buyer we sell to.
- Translate product and market strategy into global GTM enablement across pre and post-sales teams.
- Set and manage the team's strategy and OKRs, while building a culture of excellence and investing in the team's professional growth.
- 15+ years experience in B2B SaaS product marketing, preference to FinServ, Payments, FinTech and Cybersecurity.
- 5+ years of team management experience.
- A great writer and storyteller, that creates meaningful content aligned to our company objectives.
- Experience in a fast-paced, high growth-stage startup.
- Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed.
- Willingness to roll your sleeves up, be hands-on and lead by example.
- Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
- A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable.
- Must be comfortable with a continuous deployment process.
- Experience with segmentation strategies, developing buyer personas, articulating customer pain points, redefining market positioning and crafting client-facing messaging.
- Thrive in an ambiguous, fast-paced environment with a high degree of autonomy.
- Competitive compensation package including a base salary range of $240,000-$325,000.
- Potential for target bonus and equity grant.
- Generous benefits.
- A culture that embraces diversity and inclusion.
Questions about this role
What is the remote policy?
This role is fully remote.
What are the salary details?
The base salary ranges from $240,000 to $325,000, with potential bonuses and equity.
How do I apply?
Interested candidates can apply through the Fireblocks website.