VP Product Marketing

About the role

The VP Product Marketing will be responsible for leading the product marketing team at Fireblocks, a company that provides a secure platform for working with digital assets. This leadership role involves engaging with customers, partners, and analysts to understand market dynamics, which will inform go-to-market strategies for new opportunities and competitive advantages. The person in this role will also collaborate with product management to influence roadmap strategy based on market signals.

A key part of this position is owning the launch strategy for new products and partnerships. This includes preparing sales teams and driving customer adoption, with a focus on achieving revenue and adoption targets. The VP will also define and evolve Fireblocks' market positioning and messaging across all strategic markets and buyer segments, translating product strategy into global enablement for both pre- and post-sales teams.

Success in this role means setting and managing the product marketing team's strategy and objectives, while fostering a culture of excellence and supporting professional growth. The ideal candidate will be a hands-on leader who can drive consensus among cross-functional partners and articulate recommendations effectively, comfortable with continuous deployment processes and adept at navigating ambiguity.

The base salary for this role is between $240,000 and $325,000 USD, with additional potential for a target bonus and equity grant.

Skills that matter here

• B2B SaaS product marketing: This role requires extensive experience in B2B SaaS product marketing, ideally within financial services, payments, fintech, or cybersecurity.
• Team management: The VP will lead and manage a team, requiring proven experience in team leadership and fostering professional growth.
• GTM strategies: The role involves identifying and driving go-to-market strategies for new market opportunities and product launches.
• Market positioning and messaging: Defining and evolving the company's market positioning and messaging across different markets and buyer segments is a core responsibility.
• Segmentation strategies, developing buyer personas, articulating customer pain points, redefining market positioning and crafting client-facing messaging: This role requires expertise in these areas to effectively define and communicate the value proposition of Fireblocks' products.
• Digital assets and new financial use cases: A passion for and willingness to learn about new technologies, including digital assets and their financial applications, is essential.

Who this role suits

• Someone with over 15 years in B2B SaaS product marketing, with a preference for financial services or fintech.
• A leader with at least 5 years of team management experience who can build and nurture a high-performing team.
• An entrepreneurial-minded individual who thrives in fast-paced, high-growth startup environments and is willing to be hands-on.
• An excellent communicator and storyteller who can drive consensus and articulate recommendations to various partners.

From the employer

• Engage directly with customers, partners, and analysts to stay close to market and competitive dynamics.
• Identify and drive GTM strategies for new market opportunities, emerging use cases, and points of competitive advantage.
• Partner with product management to shape roadmap strategy and positioning, translating customer and market signals into product decisions.
• Own launch strategy for new products and partnerships through sales readiness and customer adoption, against revenue and adoption targets.
• Define and evolve Fireblocks' market positioning and messaging, across every market we strategically compete in and every buyer we sell to.
• Translate product and market strategy into global GTM enablement across pre and post-sales teams.
• Set and manage the team's strategy and OKRs, while building a culture of excellence and investing in the team's professional growth.

• 15+ years experience in B2B SaaS product marketing, preference to FinServ, Payments, FinTech and Cybersecurity.
• 5+ years of team management experience.
• A great writer and storyteller, that creates meaningful content aligned to our company objectives.
• Experience in a fast-paced, high growth-stage startup.
• Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed.
• Willingness to roll your sleeves up, be hands-on and lead by example.
• Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
• A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable.
• Must be comfortable with a continuous deployment process.
• Experience with segmentation strategies, developing buyer personas, articulating customer pain points, redefining market positioning and crafting client-facing messaging.
• Thrive in an ambiguous, fast-paced environment with a high degree of autonomy.

• Competitive compensation package including a base salary range of $240,000-$325,000.
• Potential for target bonus and equity grant.
• Generous benefits.
• A culture that embraces diversity and inclusion.