Head of Marketing - Strike

About the role

The Head of Marketing will be responsible for defining and executing Strike's global marketing strategy. This includes setting priorities, managing budgets, and building the entire marketing organization from the ground up, encompassing people, processes, technology, and measurement systems. The role requires a deep understanding of customer segments and behaviors to inform positioning, acquisition strategies, and product adoption.

A key component of this position involves owning the go-to-market strategy for new product launches, market expansions, and strategic initiatives. The Head of Marketing will build product marketing capabilities to clearly articulate the value and positioning of Strike's offerings. This also includes developing a scalable customer acquisition engine across various channels, both traditional and non-traditional, while establishing clear channel economics and return on investment metrics.

Success in this role means not only acquiring new customers but also driving engagement and retention through lifecycle marketing programs. The Head of Marketing will partner with data and engineering teams to build attribution and analytics infrastructure. The ideal candidate will also be adept at leveraging existing brand assets and content for acquisition, and will recruit and develop a high-performing marketing team, ensuring alignment with brand and communication strategies.

The annual salary for this position ranges from $246,000 to $273,000.

Skills that matter here

• Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business.: This role requires a leader who has navigated the complexities of marketing in regulated or fast-paced consumer-facing industries.
• Experience building or materially transforming a marketing function rather than simply inheriting and operating an established organization.: The candidate must be prepared to create the marketing department from scratch, including its structure, processes, and team.
• Demonstrated success building, testing, and scaling customer acquisition channels.: The role involves identifying, developing, and optimizing various channels to effectively bring new customers to Strike.
• Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment.: The Head of Marketing will be responsible for financial oversight and performance measurement of all marketing activities.
• Strong product marketing and go-to-market instincts, including customer segmentation, positioning, messaging, and product launches.: The ability to define and communicate the value of Strike's products to target audiences is crucial for successful market entry and adoption.
• Genuine interest in Bitcoin and a strong understanding of Strike's Bitcoin-only positioning.: A foundational understanding and enthusiasm for Bitcoin are essential to effectively market Strike's unique offerings.

Who this role suits

• Someone who thrives on creating and implementing strategies from the ground up, rather than managing existing structures.
• A leader who is comfortable with ambiguity and making decisions with incomplete information, while building new systems.
• An individual with a strong analytical mindset, capable of defining and tracking key marketing economics and performance metrics.
• A collaborative professional who can work effectively across different departments like Product, Data, and Finance.

From the employer

• Develop and own Strike's global marketing strategy, priorities, operating plan, and budget.
• Build the marketing organization from the ground up, including its people, processes, technology, measurement systems, agencies, and operating cadence.
• Develop a deep understanding of Strike's customers, segments, behaviors, and motivations, and use those insights to shape positioning, acquisition strategy, product adoption, and marketing investment.
• Own go-to-market strategy for major product launches, new markets, and strategic initiatives.
• Build product marketing capabilities that clearly communicate who Strike's products are for, why they matter, and how they should be positioned in the market.
• Build a scalable customer acquisition engine across paid search, app stores, affiliates, creators, partnerships, sponsorships, referrals, and other channels.
• Identify and develop new acquisition channels rather than relying exclusively on established performance marketing playbooks.
• Establish clear channel economics, including customer acquisition cost, lifetime value, payback periods, cohort performance, incrementality, and return on marketing investment.
• Build Strike's marketing attribution, analytics, and measurement infrastructure in partnership with Data and Engineering.
• Own lifecycle marketing across onboarding, activation, engagement, product adoption, cross-sell, reactivation, and retention.
• Develop programs that increase adoption of Strike products among existing customers.
• Turn Strike's existing audience, brand, content, and organic distribution into measurable customer acquisition and revenue channels.
• Build and optimize referral, affiliate, creator, and partner marketing programs.
• Determine the appropriate mix of internal capabilities, agencies, technology, and external partners.
• Hire, lead, and develop the marketing team as the function grows.
• Partner closely with Brand and Communications to ensure that growth strengthens Strike's brand and maintains the trust we have built with customers.

• Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business.
• Experience building or materially transforming a marketing function rather than simply inheriting and operating an established organization.
• A true builder mentality. You should be comfortable personally doing work before you have a team to delegate it to.
• Demonstrated success building, testing, and scaling customer acquisition channels.
• Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment.
• Experience implementing marketing attribution, analytics, and measurement infrastructure.
• Experience managing meaningful marketing budgets and allocating spend based on performance.
• Strong understanding of lifecycle marketing and conversion across the customer funnel.
• Strong product marketing and go-to-market instincts, including customer segmentation, positioning, messaging, and product launches.
• Experience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels.
• Experience marketing high-consideration or high-value products where trust and customer quality matter as much as acquisition volume.
• Strong appreciation for brand and the judgment to know when marketing should amplify an existing brand rather than reinvent it.
• Proven ability to recruit, manage, and develop high-performing teams.
• Strong cross-functional operator who can work effectively with Product, Data, Finance, Brand, Communications, and executive leadership.
• Comfortable operating with ambiguity, making decisions with incomplete information, and building systems where none previously existed.
• Genuine interest in Bitcoin and a strong understanding of Strike's Bitcoin-only positioning.

• Salary range: $246K - $273K
• Equity in a high-growth startup
• Cell phone and internet reimbursement
• Flexible PTO, sick leave, and parental leave
• No trading fees when you buy and sell bitcoin on Strike
• Other benefits are location dependent.