Brand Partnerships & Strategy Lead

About the role

This role involves defining the strategic direction for Stripe's golf and global football platforms. It requires identifying opportunities to move beyond simple logo placements, instead focusing on deep brand and product-led storytelling. The successful candidate will lead the design and execution of multi-channel campaigns, transforming partnership assets into narratives that resonate across various platforms.

A core responsibility is the senior-level management of key relationships with partners like professional soccer clubs and major golf tours. This includes shaping rights development and ensuring long-term value creation, with a focus on integrating Stripe's products to support enterprise storytelling. The role demands establishing an operating model that connects Brand, Comms, Field Marketing, Sales, and Product teams to ensure partnerships contribute to awareness, demand generation, and sales objectives.

Success in this position means leading strategic input into commercial negotiations and renewals, working with legal and finance to secure differentiated assets that stay ahead of market trends. The role also requires partnering with research and finance to establish measurement frameworks that track brand health, such as awareness and sentiment, and down-funnel outcomes, including pipeline impact. The ideal candidate will proactively build playbooks to scale these global partnerships.

The salary for this position ranges from $191,400 to $287,200 USD.

Skills that matter here

• Brand Partnerships: This role centers on leading and managing high-visibility brand partnerships, specifically in sports like golf and soccer.
• Strategy: The position requires defining the overarching strategy for sports platforms and connecting partnership goals to Stripe’s broader mission.
• Global Campaigns: The role involves designing, executing, and localizing multi-channel campaigns that transform partnership assets into world-class narratives.
• Commercial Negotiation: This position leads strategic input into negotiations to secure differentiated assets and manage multi-million dollar resource allocations.
• Cross-functional Leadership: The role demands orchestrating an operating model across various internal teams like Brand, Comms, Sales, and Product.
• Analytics: The candidate will partner with research and finance to establish measurement frameworks and interpret campaign performance across KPIs.

Who this role suits

• A professional who excels at leading complex, global campaigns and programs.
• Someone with a strong track record in brand partnerships or campaign marketing, particularly leading multi-stakeholder workstreams independently.
• An individual who is comfortable with ambiguity, thrives in fast-growing environments, and can proactively build scalable playbooks.
• A strategic thinker capable of seeing the 'big picture' and connecting partnership goals to broader business objectives.

From the employer

• Strategy & portfolio architecture: Define the overarching strategy for golf and global football platforms, identifying opportunities to expand Stripe’s representation beyond traditional logo placement into deep brand and product-led storytelling.
• Flagship partner management: Lead senior-level ownership of key relationships (e.g., professional soccer clubs and major golf tours), shaping rights development and long-term value creation, ensuring Stripe’s products are integrated to support enterprise storytelling.
• Integrated brand & cross-channel storytelling: Lead the design and execution of multi-channel campaigns that transform partnership assets into world-class narratives, advocating for creative choices that favor precision and insight.
• Cross-functional orchestration: Establish an operating model across Brand, Comms, Field Marketing, Sales, and Product, ensuring partnerships actively fuel awareness, demand generation, and sales goals.
• Commercial negotiation & renewals: Lead strategic input into negotiations to secure differentiated assets, working with legal and finance to ensure investments stay ahead of market trends.
• Measurement & optimization: Partner with research and finance teams to establish measurement frameworks that track brand health (awareness/sentiment) and down-funnel outcomes (pipeline impact).
• Autonomy & creative problem solving: Start work from a place of ambiguity, proactively building playbooks to scale these partnerships globally across different regions.

• Excels in leading and driving large, complex, global campaigns or programs.
• Strong analytics skills with ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs.
• Works with and influences across cross-functional stakeholder groups including senior sales, marketing, and product leaders.
• Proven track record developing global campaigns and delivering campaign playbooks for international localization and execution.
• Passionate advocate for users/audiences/customers.
• 'Sees around corners' - anticipates and unblocks challenges, stays ahead of market/audience trends, anticipates regional/country needs and nuance.
• Understands modern storytelling and content trends and can translate those into thoughtful, resonant campaign strategies.
• Agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments.
• Experienced cross-functional leader with strong track record in brand partnerships or campaign marketing, specifically leading complex, multi-stakeholder workstreams independently.
• Strategic thinker able to see the 'big picture' and connect partnership goals to Stripe’s broader mission.
• High creative bar and brand taste.
• Integrated campaign lead with deep expertise in planning and running high-impact, multi-channel campaigns.
• Partnership & commercial expert with proven ability to manage high-stakes properties (e.g., sports, entertainment, or tech) and multi-million dollar resource allocations, with a keen eye for contractual rights and value creation.
• Measurement-minded - able to define meaningful brand KPIs and demonstrate how partnerships positively impact brand health, demand, and sales efficiency.
• Collaborative communicator skilled at navigating complex internal organizations and influencing senior stakeholders.
• Comfortable with ambiguity - thrives in fast-growing environments, taking ownership and building scalable 'playbooks'.
• 8+ years of brand partnership or sponsorship marketing experience.
• Proven experience managing high-visibility global sponsorships and significant budgets.
• Demonstrated success in leading senior-level external relationships and cross-functional internal teams.
• Strong communication and influencing skills, with the ability to 'quarterback' complex marketing campaigns and partnership deals.
• Experience at a high-growth tech company (FinTech or SaaS preferred).