Role in brief
Stripe is seeking a Brand Partnerships & Strategy Lead to manage high-profile sports sponsorships in golf and soccer. This role involves defining strategy, overseeing partner relationships, and leading integrated global campaigns to enhance Stripe's brand and drive business outcomes. It's ideal for a seasoned professional with a strong background in brand partnerships, commercial negotiation, and cross-functional leadership within a high-growth tech environment.
About the role
This role focuses on developing and executing a comprehensive strategy for Stripe's brand partnerships, specifically within golf and global football. The Lead will move beyond simple logo placements to create deep brand and product-led storytelling, ensuring that these partnerships contribute significantly to Stripe's global presence. Success in this position means transforming partnership assets into compelling narratives that resonate across multiple channels, ultimately enhancing brand awareness and driving demand.
The Brand Partnerships & Strategy Lead will be responsible for managing key relationships with major sports organizations, shaping rights development, and ensuring long-term value creation. This includes leading strategic input into commercial negotiations and renewals, working closely with legal and finance teams to secure differentiated assets. A core aspect of the role involves establishing an operating model that integrates various internal teams, such as Brand, Comms, Field Marketing, Sales, and Product, to align partnership activities with broader business goals.
A crucial part of this position involves defining and tracking the impact of brand partnerships. The Lead will collaborate with research and finance teams to set up measurement frameworks that assess brand health metrics like awareness and sentiment, as well as down-funnel outcomes such as pipeline impact. This requires strong analytical skills to interpret campaign performance and communicate results effectively across marketing and sales key performance indicators.
The salary for this position ranges from $191,400 to $287,200 USD.
Skills that matter here
- Brand Partnerships: This role centers on managing and developing Stripe's brand partnerships, particularly in sports, to enhance brand storytelling and achieve business objectives.
- Commercial Negotiation: The Lead will guide strategic input for negotiations to secure valuable assets and ensure investments align with market trends.
- Cross-functional Leadership: This position requires orchestrating efforts across various internal teams like Brand, Comms, and Sales to ensure partnership goals are met.
- Measurement Frameworks: The role involves establishing and utilizing frameworks to track brand health and the business impact of partnerships.
- Global Campaigns: The Lead will design and execute multi-channel campaigns that transform partnership assets into narratives for a global audience.
- AI-fluent: The ideal candidate is comfortable with AI and can leverage it in a fast-growing, ambiguous environment.
Who this role suits
- A strategic thinker who can connect partnership goals to Stripe’s broader mission and anticipate market trends.
- Someone with a high creative bar and strong brand taste, capable of translating content trends into resonant campaign strategies.
- An experienced cross-functional leader adept at navigating complex internal organizations and influencing senior stakeholders.
- A person who thrives in fast-paced, ambiguous environments, comfortable taking ownership and building scalable processes.
From the employer
- Strategy & portfolio architecture: Define the overarching strategy for golf and global football platforms, identifying opportunities to expand Stripe’s representation beyond traditional logo placement into deep brand and product-led storytelling.
- Flagship partner management: Lead senior-level ownership of key relationships (e.g., professional soccer clubs and major golf tours), shaping rights development and long-term value creation, ensuring Stripe’s products are integrated to support enterprise storytelling.
- Integrated brand & cross-channel storytelling: Lead the design and execution of multi-channel campaigns that transform partnership assets into world-class narratives, advocating for creative choices that favor precision and insight.
- Cross-functional orchestration: Establish an operating model across Brand, Comms, Field Marketing, Sales, and Product, ensuring partnerships actively fuel awareness, demand generation, and sales goals.
- Commercial negotiation & renewals: Lead strategic input into negotiations to secure differentiated assets, working with legal and finance to ensure investments stay ahead of market trends.
- Measurement & optimization: Partner with research and finance teams to establish measurement frameworks that track brand health (awareness/sentiment) and down-funnel outcomes (pipeline impact).
- Autonomy & creative problem solving: Start work from a place of ambiguity, proactively building playbooks to scale these partnerships globally across different regions.
- Excels in leading and driving large, complex, global campaigns or programs.
- Strong analytics skills with ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs.
- Works with and influences across cross-functional stakeholder groups including senior sales, marketing, and product leaders.
- Proven track record developing global campaigns and delivering campaign playbooks for international localization and execution.
- Passionate advocate for users/audiences/customers.
- 'Sees around corners' - anticipates and unblocks challenges, stays ahead of market/audience trends, anticipates regional/country needs and nuance.
- Understands modern storytelling and content trends and can translate those into thoughtful, resonant campaign strategies.
- Agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments.
- Experienced cross-functional leader with strong track record in brand partnerships or campaign marketing, specifically leading complex, multi-stakeholder workstreams independently.
- Strategic thinker able to see the 'big picture' and connect partnership goals to Stripe’s broader mission.
- High creative bar and brand taste.
- Integrated campaign lead with deep expertise in planning and running high-impact, multi-channel campaigns.
- Partnership & commercial expert with proven ability to manage high-stakes properties (e.g., sports, entertainment, or tech) and multi-million dollar resource allocations, with a keen eye for contractual rights and value creation.
- Measurement-minded - able to define meaningful brand KPIs and demonstrate how partnerships positively impact brand health, demand, and sales efficiency.
- Collaborative communicator skilled at navigating complex internal organizations and influencing senior stakeholders.
- Comfortable with ambiguity - thrives in fast-growing environments, taking ownership and building scalable 'playbooks'.
- 8+ years of brand partnership or sponsorship marketing experience.
- Proven experience managing high-visibility global sponsorships and significant budgets.
- Demonstrated success in leading senior-level external relationships and cross-functional internal teams.
- Strong communication and influencing skills, with the ability to 'quarterback' complex marketing campaigns and partnership deals.
- Experience at a high-growth tech company (FinTech or SaaS preferred).
Questions about this role
What is the seniority level for this position?
This is a middle-seniority role.
Is this a remote position?
Yes, this is a remote position with no specific location mentioned.
What kind of experience is required for this role?
Candidates should have 8+ years of brand partnership or sponsorship marketing experience, with a proven track record in managing high-visibility global sponsorships and significant budgets, preferably within a high-growth tech company (FinTech or SaaS).