Role in brief
Stripe, a financial infrastructure platform, is looking for an AEO/GEO Marketing Manager. This role focuses on driving user acquisition and optimizing AI-driven marketing channels, specifically AEO and GEO, to enhance Stripe's online presence. Candidates with strong technical SEO/AEO experience, a data-driven approach, and B2B SaaS background in payments or fintech should consider this opportunity.
About the role
This position is centered on expanding user acquisition through advanced AI-driven marketing channels. The manager will be responsible for growing the AEO channel and optimizing the Stripe.com website to ensure AI agents can effectively interact and act on behalf of users. A key part of the role involves leading the integration of AI capabilities to improve the efficiency and performance of both SEO and AEO programs.
The successful candidate will regularly report on AEO performance, tracking progress and identifying new opportunities for growth. This involves translating data into actionable insights to drive measurable results. The role requires a deep understanding of user intent to prioritize actions that positively impact users, contributing to Stripe's mission of increasing internet GDP.
The Growth Marketing team at Stripe is performance-driven, collaborating closely with growth, creative, analytics, and regional marketing teams. This global team supports all Stripe offerings and customer segments, from startups to large enterprises. The manager will lead roadmap development and execution across various cross-functional stakeholders, requiring strong communication and presentation skills.
The compensation for this role ranges from $143,400 to $215,200 annually.
Skills that matter here
- AEO: This role is primarily focused on growing and optimizing the AEO channel, including ensuring AI agents can efficiently access and act on behalf of users on Stripe.com.
- SEO: The manager will leverage AI capabilities to improve the performance and efficiency of traditional SEO programs in conjunction with AEO.
- AI: A core responsibility is to spearhead the development and integration of AI capabilities to enhance marketing program performance and efficiency.
- Analytics: The role requires translating data into insights and decisions to drive measurable growth, utilizing various reporting software.
- SQL: Experience with SQL is necessary for gathering and analyzing data to inform marketing strategies and performance reports.
- B2B SaaS: Candidates should have prior in-house B2B SaaS experience, specifically within the payments, billing, accounting, tax, startups, or fintech industries.
Who this role suits
- A self-starter who can take initiative and solve problems independently, demonstrating high agency in their work.
- Someone with a strong technical background in making websites SEO and AEO-friendly, coupled with curiosity about traditional and AI-driven search engines.
- An individual who can effectively translate complex data into clear insights and decisions that drive measurable business growth.
- A person with excellent presentation and communication skills, capable of leading roadmap development and execution across diverse stakeholder groups.
From the employer
Responsibilities:
- AEO performance: grow the AEO channel.
- Agent experience: optimize Stripe.com so AI agents can efficiently access and take action on behalf of users.
- AI-efficiency: spearhead the development and integration of AI capabilities to improve the performance and efficiency of the SEO and AEO programs.
- Performance reporting: deliver regular reports and updates on AEO performance to track progress and identify opportunities.
Qualifications:
- 5 years of proven experience creating and executing SEO strategies, with full-time focus on AEO and GEO in recent years.
- Strong understanding and curiosity of traditional search and answer engines, including ChatGPT, Gemini, and Perplexity.
- Strong technical expertise in making websites SEO and AEO-friendly.
- Proven ability to translate data into insights and decisions that drive measurable growth.
- Demonstrated understanding of user intent to prioritize actions that deliver positive outcomes for users.
- Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with high agency.
- Proven ability to independently lead the development and execution of roadmaps across a large group of cross-functional stakeholders.
- High attention to craft and detail, ensuring precision in all tasks.
- Excellent presentation and communication skills (written and verbal).
- Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software.
- Professional proficiency in English.
- Proficiency in NLP, vector search, and RAG.
- In-house, B2B SEO/AEO experience.
- B2B SaaS experience.
- Experience working in the following industries: payments, billing, accounting, tax, startups, or fintech.
- SQL experience and ability to gather data.
- Bachelor's degree or 4 years relevant experience.
What We Offer:
- Competitive salary range of $143,400 - $215,200.
- Opportunity to work in a dynamic and innovative environment.
- Collaborate with cross-functional teams to drive growth.
Questions about this role
What is the remote work policy for this position?
This is a remote position, and the job description does not specify any country restrictions.
What level of seniority is expected for this role?
This position is for a middle-seniority professional, requiring approximately 5 years of dedicated experience in SEO with a recent focus on AEO and GEO.
What skills are essential for this role?
Essential skills include proven experience in AEO and GEO strategies, strong technical SEO knowledge, proficiency in AI capabilities, data analysis (SQL, Looker, Tableau), and experience in B2B SaaS, particularly in payments or fintech.
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