AEO/GEO Marketing Manager

About the role

This role involves leading the growth of the AEO channel, focusing on how AI agents interact with Stripe.com. A key responsibility is to optimize the website to ensure AI agents can efficiently access information and act on behalf of users. The manager will also spearhead the integration of AI capabilities to improve the effectiveness and efficiency of both SEO and AEO programs, ensuring Stripe remains at the forefront of AI-driven marketing.

The position is within the Growth Marketing team, which is composed of performance-driven marketers and channel specialists. This team collaborates closely with growth, creative, analytics, and regional marketing departments to generate revenue through self-serve and sales initiatives. The work is global in scope, covering all Stripe offerings and serving a diverse range of clients from startups to large enterprises.

Success in this position means consistently growing the AEO channel and delivering regular, insightful reports on its performance. The manager will translate data into actionable insights, prioritize initiatives based on user intent, and independently lead the development and execution of roadmaps across various cross-functional teams. A high level of attention to detail and strong communication skills are essential for effectively conveying progress and opportunities.

The annual salary for this position ranges from $143,400 to $215,200.

Skills that matter here

• AEO: This role is primarily focused on growing the AEO channel and optimizing Stripe.com for AI agents.
• SEO: The role requires experience in creating and executing SEO strategies, with a focus on enhancing programs through AI.
• AI: The manager will spearhead the development and integration of AI capabilities to improve marketing program performance.
• Analytics: The role requires translating data into insights and decisions to drive measurable growth and deliver performance reports.
• SQL: Proficiency in SQL is needed to gather data for analysis and reporting.
• B2B SaaS: Candidates should have in-house B2B SaaS experience, particularly in SEO/AEO.

Who this role suits

• A person who has spent recent years with a full-time focus on AEO and GEO strategies.
• Someone with a strong understanding of both traditional search engines and newer AI answer engines.
• An individual who is a motivated self-starter, capable of independent problem-solving and taking initiative.
• A professional with high attention to detail and excellent communication skills for presenting and collaborating.

From the employer

Responsibilities:

• AEO performance: grow the AEO channel.
• Agent experience: optimize Stripe.com so AI agents can efficiently access and take action on behalf of users.
• AI-efficiency: spearhead the development and integration of AI capabilities to improve the performance and efficiency of the SEO and AEO programs.
• Performance reporting: deliver regular reports and updates on AEO performance to track progress and identify opportunities.

Qualifications:

• 5 years of proven experience creating and executing SEO strategies, with full-time focus on AEO and GEO in recent years.
• Strong understanding and curiosity of traditional search and answer engines, including ChatGPT, Gemini, and Perplexity.
• Strong technical expertise in making websites SEO and AEO-friendly.
• Proven ability to translate data into insights and decisions that drive measurable growth.
• Demonstrated understanding of user intent to prioritize actions that deliver positive outcomes for users.
• Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with high agency.
• Proven ability to independently lead the development and execution of roadmaps across a large group of cross-functional stakeholders.
• High attention to craft and detail, ensuring precision in all tasks.
• Excellent presentation and communication skills (written and verbal).
• Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software.
• Professional proficiency in English.
• Proficiency in NLP, vector search, and RAG.
• In-house, B2B SEO/AEO experience.
• B2B SaaS experience.
• Experience working in the following industries: payments, billing, accounting, tax, startups, or fintech.
• SQL experience and ability to gather data.
• Bachelor's degree or 4 years relevant experience.

What We Offer:

• Competitive salary range of $143,400 - $215,200.
• Opportunity to work in a dynamic and innovative environment.
• Collaborate with cross-functional teams to drive growth.