Role in brief
Velvetech, a US-based development company, is looking for a Demand Generation Manager to spearhead outbound marketing. This role focuses on creating and executing multi-channel campaigns to generate qualified leads and drive revenue. Candidates with 3-5 years of experience in B2B outbound marketing and a strong grasp of CRM and automation tools should apply.
About the role
This role involves leading Velvetech's outbound marketing initiatives, with a primary focus on generating high-quality leads through strategic campaigns. The Demand Generation Manager will be responsible for defining the ideal customer profile, designing and executing multi-channel outreach across email and social media, and continuously optimizing these efforts. Success in this position means consistently driving lead generation and contributing to revenue growth.
The person in this role will collaborate closely with leadership to align outbound strategies with overall business objectives. They will also work in conjunction with sales and marketing teams to ensure seamless integration and follow-through on generated leads. This requires a proactive approach to campaign management, from initial strategy development to ongoing performance analysis and refinement.
A key aspect of the job is the hands-on management of various outbound tools, including CRM systems and email automation platforms. The manager will track key performance metrics to evaluate campaign effectiveness and make data-driven decisions. The environment offers flexible working conditions and opportunities for professional growth through challenging projects and in-company training.
The salary for this position ranges from $57,500 to $97,750 USD annually.
Skills that matter here
- CRM systems: The role requires proficiency in using and managing CRM systems for lead tracking and campaign management.
- HubSpot: Experience with HubSpot, a specific CRM and marketing automation platform, is relevant for managing outbound efforts.
- SmartLead: This tool will be used for executing email automation and outreach sequences.
- Apollo: The manager will leverage Apollo for prospecting and lead generation activities.
- LinkedIn Sales Navigator: This platform will be used for strategic social media outreach and lead identification.
Who this role suits
- A results-driven individual with a clear focus on lead generation and revenue contribution.
- Someone who thrives on developing and executing strategic marketing campaigns from conception to optimization.
- A person who enjoys analyzing data to track performance and make informed decisions.
- An effective communicator able to collaborate across sales and marketing teams.
From the employer
- Collaborate with leadership to define and refine the Ideal Customer Profile (ICP).
- Develop comprehensive outbound strategies aligned with business goals.
- Design and execute multi-channel outbound campaigns to generate high-quality leads.
- Track and analyze key performance metrics to assess campaign effectiveness.
- Utilize and manage outbound tools such as CRM systems and email automation platforms.
- Work closely with sales and marketing teams to ensure alignment.
- 3-5 years of experience in outbound marketing, demand generation, or B2B sales development.
- Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not required).
- Proven track record of successfully managing outbound campaigns.
- Strong understanding of email marketing best practices and LinkedIn outreach strategies.
- Proficiency in using CRM and marketing automation tools.
- Exceptional written and verbal communication skills.
- Velvetech is in the TOP 5 development companies in Illinois, USA.
- Flexible working conditions and a cooperative environment.
- Competitive salary.
- Many challenging and exciting projects with new opportunities and learning.
- Growth opportunities, skills and competencies improvement, and professional certification.
- In-company training (English, Software / DevOps / Project management / Design / Business).
Questions about this role
What is the remote work policy for this position?
This is a fully remote position with flexible working conditions.
What level of seniority is this role?
This is a middle-seniority role, requiring 3-5 years of experience in relevant fields.
What are the key skills required for this role?
Key skills include experience in outbound marketing, demand generation, B2B sales development, proficiency with CRM and marketing automation tools, and strong communication skills.
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