Demand Generation Manager

About the role

This role focuses on leading Velvetech's outbound marketing initiatives. The Demand Generation Manager will be responsible for creating and implementing strategic campaigns across email and social media to generate high-quality leads. A key part of the work involves defining the Ideal Customer Profile and designing outreach sequences that align with business goals.

The position requires continuous monitoring and optimization of campaign performance to ensure lead generation and revenue growth. This includes tracking key metrics to assess effectiveness and making data-driven adjustments. Collaboration with sales and marketing teams is essential to maintain alignment across all efforts.

Success in this role means consistently delivering high-quality leads through well-executed outbound strategies. The manager will utilize various outbound tools, including CRM systems and email automation platforms, to manage campaigns. The ability to work cooperatively and contribute to challenging projects is also important.

The salary for this role ranges from $57,500 to $97,750 annually.

Skills that matter here

• CRM systems: The role requires using and managing CRM systems to track and organize customer interactions and campaign data.
• HubSpot: Proficiency with HubSpot is needed for managing marketing automation and campaign execution.
• Creatio: Familiarity with Creatio will be used for various outbound marketing and CRM tasks.
• SmartLead: This tool will be utilized for managing and optimizing outbound lead generation campaigns.
• Apollo: Apollo will be used for tasks related to outbound outreach and lead identification.
• LinkedIn Sales Navigator: The role involves using LinkedIn Sales Navigator for B2B outreach and lead generation strategies.

Who this role suits

• A candidate with 3-5 years of experience in outbound marketing or B2B sales development.
• Someone who is results-driven and can independently develop and execute strategic campaigns.
• An individual who excels at analyzing data to assess campaign effectiveness and optimize performance.
• A professional with strong communication skills, capable of collaborating with sales and marketing teams.

From the employer

• Collaborate with leadership to define and refine the Ideal Customer Profile (ICP).
• Develop comprehensive outbound strategies aligned with business goals.
• Design and execute multi-channel outbound campaigns to generate high-quality leads.
• Track and analyze key performance metrics to assess campaign effectiveness.
• Utilize and manage outbound tools such as CRM systems and email automation platforms.
• Work closely with sales and marketing teams to ensure alignment.

• 3-5 years of experience in outbound marketing, demand generation, or B2B sales development.
• Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not required).
• Proven track record of successfully managing outbound campaigns.
• Strong understanding of email marketing best practices and LinkedIn outreach strategies.
• Proficiency in using CRM and marketing automation tools.
• Exceptional written and verbal communication skills.

• Velvetech is in the TOP 5 development companies in Illinois, USA.
• Flexible working conditions and a cooperative environment.
• Competitive salary.
• Many challenging and exciting projects with new opportunities and learning.
• Growth opportunities, skills and competencies improvement, and professional certification.
• In-company training (English, Software / DevOps / Project management / Design / Business).