Product Marketing Manager - Brave Search APIs

About the role

This role centers on building global brand awareness and driving the user journey for Brave Search APIs, a core component of Brave's independent search infrastructure. The Product Marketing Manager will be responsible for leading social media channels, creating compelling content, and advising executive management on social media strategies. Success in this position means effectively establishing KPIs and tracking campaign performance to achieve marketing objectives.

The person in this role will own the entire website experience, from a user's initial visit through to subscription. This involves crafting messaging and ensuring a seamless path for B2B customers. A key aspect of the work involves developing targeted campaigns that resonate with AI and SaaS audiences, ultimately contributing to the growth and adoption of Brave's API products.

The position requires a hands-on approach to marketing, including the ability to hire and manage freelancers for content creation or other marketing support. The ideal candidate will be motivated to shape the marketing direction for a cutting-edge AI API product, working within a remote and collaborative environment to achieve defined performance indicators.

The salary for this role is listed between $112,000 and $188,000.

Skills that matter here

• HubSpot: This tool will be used for managing marketing campaigns and customer relationships.
• Google Analytics: This skill is necessary for tracking website performance and user behavior to optimize marketing strategies.
• SEO: Understanding SEO principles will help in optimizing content and the website for better visibility and organic reach.

Who this role suits

• A person with at least five years of experience in product marketing within the AI, SaaS, or API sectors.
• Someone who has a proven track record in developing and executing social media strategies and content marketing.
• An individual with strong copywriting and communication skills, capable of creating compelling marketing materials.
• A hands-on and motivated professional who thrives in a remote work environment and can manage external resources.

From the employer

• Lead global social media channels for B2B audiences.
• Build global brand awareness through targeted campaigns.
• Own the website and user journey from first visit to subscription.
• Create compelling content and copywriting.
• Advise executive management on social media profiles.
• Drive additional Product Marketing activities.
• Establish KPIs and track campaign performance.
• Hire and manage freelancers.

• 5+ years of product marketing experience in AI, SaaS, or API sectors.
• Proven track record in social media strategy and content marketing.
• Strong copywriting and communication skills.
• Hands-on, motivated, and driven mindset.
• Proficiency in marketing tools like Google Analytics and HubSpot.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Fluent English; additional languages a plus.

• Opportunity to shape marketing for a cutting-edge AI API product.
• Remote flexibility with a collaborative culture.
• Competitive salary and benefits.
• Professional development opportunities.