Director of Marketing Operations

About the role

This Director of Marketing Operations role at Fireblocks focuses on creating a comprehensive vision for marketing operations. The individual will be responsible for strategies that support scalable growth and inform decisions with data. This includes evaluating and implementing marketing technologies to enhance efficiency and effectiveness across the team.

A key aspect of this position involves collaborating with the data and analytics team to generate precise reports on customer lifetime value, acquisition costs, and return on investment. The Director will regularly share these insights with stakeholders in marketing, sales, and finance to ensure alignment on data-driven marketing strategies and track the entire go-to-market funnel.

Success in this role means establishing clear operational processes that are documented and followed globally. The Director will also build and develop a strong, multi-faceted operations team. This team will be crucial in driving efficiency, agility, and overall excellence within the marketing function at Fireblocks.

The base salary for this position ranges from $154,000 to $210,000 USD, which is part of a total compensation package that may include a bonus and equity.

Skills that matter here

• B2B SaaS marketing operations: The role requires extensive experience in this area to define and implement scalable marketing strategies.
• management experience: This position involves leading and developing a team, necessitating prior experience in management and leadership.
• operational strategy design: The Director will be responsible for designing the vision and strategy for marketing operations.
• cross-functional change management: The role involves driving consensus and implementing changes across different departments.
• designing an innovative marketing technology stack: This individual will evaluate, select, and customize existing and new marketing tools.
• planning, organizational and project management skills: These skills are essential for tracking the GTM funnel and ensuring operational processes are followed globally.

Who this role suits

• A professional with at least 8 years in B2B SaaS marketing operations.
• Someone with over 3 years of management experience who can lead and develop a team.
• An entrepreneurial individual who thrives in fast-paced environments and takes a hands-on approach.
• A strong communicator capable of building consensus and articulating recommendations to diverse teams.

From the employer

What You’ll Spend Your Time

• Defining a vision and strategy for marketing operations that enables scalable growth and data-based decisions across the team.
• Refining the technology stack, including evaluation, selection, implementation, and customization of both existing and new tooling.
• Partnering with Fireblocks’ data and analytics team to ensure accurate and actionable reporting on customer lifetime value, customer acquisition costs and ROI.
• Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy.
• Tracking and reporting the entire GTM funnel and marketing’s impact on it including volume, velocity, conversion stage-to-stage, and average value.
• Ensuring operational processes are designed, documented, understood, and followed globally.
• Develop a strong multi-faceted operational team that drives efficiency, agility, and excellence across marketing.

What You’ll Need

• 8+ years experience B2B SaaS marketing operations.
• 3+ years of management experience and a strong presence in leadership forums.
• Entrepreneurial-minded with natural high sense of urgency and comfort in high speed environments.
• Willingness to roll your sleeves up, be hands-on and lead by example.
• Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
• Proven experience with operational strategy design and cross-functional change management.
• Demonstrated experience designing an innovative marketing technology stack.
• Exceptional planning, organizational and project management skills.

What We Offer

• A reasonable base salary range estimate for this position is 154,000-210,000.
• The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.
• Emphasis on diversity and inclusion in the workforce.