Director of Marketing Operations

About the role

This Director of Marketing Operations role at Fireblocks focuses on establishing a clear vision and strategy for marketing operations. The individual will be responsible for enabling scalable growth and ensuring that all marketing decisions are backed by data. A key part of the work involves refining the existing technology stack, which includes evaluating, selecting, implementing, and customizing both current and new tools to optimize marketing efforts.

The position requires close collaboration with the data and analytics team to generate accurate and actionable reports. These reports will cover crucial metrics such as customer lifetime value, customer acquisition costs, and return on investment. The Director will regularly share these insights with stakeholders across marketing, sales, and finance to ensure alignment on data-driven marketing strategies and track the entire go-to-market funnel, including volume, velocity, conversion rates, and average value.

Success in this role means designing, documenting, and ensuring adherence to operational processes globally. The Director will also be tasked with building a strong, multi-faceted operational team. This team will be instrumental in driving efficiency, agility, and excellence throughout the marketing department, contributing to the overall strategic goals of the company.

The base salary for this position ranges from $154,000 to $210,000, which is one component of a total compensation package that may include a target bonus and equity.

Skills that matter here

• B2B SaaS marketing operations: This role requires over eight years of experience specifically in B2B SaaS marketing operations to define and execute strategy.
• management experience: Candidates need at least three years of management experience to lead a team and maintain a leadership presence.
• operational strategy design: Proven experience in designing operational strategies is necessary to create scalable growth and data-driven decisions.
• cross-functional change management: The role involves driving consensus and implementing changes across different departments within the organization.
• designing an innovative marketing technology stack: This skill is crucial for evaluating, selecting, and customizing new and existing tools to optimize marketing operations.
• planning, organizational and project management: Exceptional skills in these areas are required to manage complex projects and ensure operational processes are followed globally.

Who this role suits

• Someone with a strong sense of urgency who thrives in fast-paced environments.
• An individual who is willing to be hands-on and lead by example.
• A person who can effectively communicate and articulate recommendations to various cross-functional partners.
• A leader capable of driving consensus and managing change across different teams.

From the employer

What You’ll Spend Your Time

• Defining a vision and strategy for marketing operations that enables scalable growth and data-based decisions across the team.
• Refining the technology stack, including evaluation, selection, implementation, and customization of both existing and new tooling.
• Partnering with Fireblocks’ data and analytics team to ensure accurate and actionable reporting on customer lifetime value, customer acquisition costs and ROI.
• Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy.
• Tracking and reporting the entire GTM funnel and marketing’s impact on it including volume, velocity, conversion stage-to-stage, and average value.
• Ensuring operational processes are designed, documented, understood, and followed globally.
• Develop a strong multi-faceted operational team that drives efficiency, agility, and excellence across marketing.

What You’ll Need

• 8+ years experience B2B SaaS marketing operations.
• 3+ years of management experience and a strong presence in leadership forums.
• Entrepreneurial-minded with natural high sense of urgency and comfort in high speed environments.
• Willingness to roll your sleeves up, be hands-on and lead by example.
• Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
• Proven experience with operational strategy design and cross-functional change management.
• Demonstrated experience designing an innovative marketing technology stack.
• Exceptional planning, organizational and project management skills.

What We Offer

• A reasonable base salary range estimate for this position is 154,000-210,000.
• The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.
• Emphasis on diversity and inclusion in the workforce.