Senior Growth Manager, Paid Search

About the role

This role involves leading global user acquisition efforts through paid search campaigns. The Senior Growth Manager will manage campaigns across platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads, focusing on expanding the user base for both web and app products. A key aspect is maximizing return on investment and achieving high-quality, high-volume growth.

The position requires developing and implementing advanced paid search strategies and operational models at scale, including launching new product lines. This involves close collaboration with data science and SEO teams to ensure marketing strategies are cohesive and aligned with business objectives. The goal is to optimize large-scale operations using industry-leading methodologies and tools.

Success in this role means proactively managing budget allocation, optimizing creative assets, and improving conversion rates through refinement of landing pages, ad copy, keywords, and audiences. The manager will also conduct competitive analysis and stay informed on industry trends to ensure campaigns remain effective. Data-driven decision-making, in partnership with analytics teams, is crucial for identifying opportunities and reporting performance to stakeholders.

The salary range for this position is between $90,000 and $150,000 USD.

Skills that matter here

• Google Ads: This role requires deep expertise in managing and scaling campaigns on Google Ads for global user acquisition.
• Microsoft Advertising: The manager will oversee paid search campaigns across Microsoft Advertising, among other major platforms.
• Apple Search Ads: Demonstrated deep expertise in Apple Search Ads is essential for this position, with a focus on scaling campaigns globally.
• data analysis: The role involves interpreting data to translate insights into actionable strategies and partnering with analytics teams to build dashboards.
• budget management: This position requires proactively managing budget allocation and pacing across campaigns to ensure optimal ROI and achieve growth targets.

Who this role suits

• A candidate with a minimum of five years of hands-on paid search marketing experience, specifically in web and app growth.
• Someone with a strong analytical mindset, capable of interpreting data and translating insights into actionable strategies.
• An individual who is passionate about innovation, continuous learning, and driving excellence within the paid search landscape.
• A professional who has proven experience managing significant budgets across diverse channels and platforms.

From the employer

Responsibilities:

• Campaign Management: Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
• Global User Acquisition: Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
• Advanced Strategy Development: Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation.
• Cross-Functional Collaboration: Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
• Operational Excellence: Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
• Budget Management: Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
• Performance Optimization: Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
• Market Intelligence: Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective.
• Competitive Analysis: Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
• Data-Driven Decision Making: Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify opportunities, ensuring all strategic decisions are informed by actionable insights.
• Stakeholder Reporting: Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

Requirements:

• Educational Background: A degree in Marketing, Business, Finance, or a related field.
• Hands-On Experience: A minimum of 5 years of professional experience in hands-on paid search marketing, with an excellent track record in web and app growth.
• Industry Advantage: Prior experience in Finance or Tech is a plus.
• Platform Use: Demonstrated deep expertise in Google Ads and Apple Search Ads, coupled with proven success in scaling campaigns globally.
• Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
• Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
• Financial Management: Proven experience in effectively managing meaningful budgets across diverse channels and platforms to achieve ambitious growth targets.

Conditions:

• Type: Full-time
• Location: Taipei, Taiwan
• Workplace: Hybrid