Head of Social

About the role

This role involves defining and executing the social media strategy for Arbitrum, focusing on platforms such as X, LinkedIn, and YouTube. The Head of Social will ensure all content aligns with the brand's core narrative and effectively communicates complex technical developments within the blockchain space. Success in this position means consistently reinforcing Arbitrum's message and growing its presence across key social channels.

The Head of Social will collaborate with various internal teams to coordinate communications for new launches, partnerships, and research initiatives. A key aspect of the role is managing the social content calendar and optimizing publishing workflows, potentially using AI tools. This position also entails directing internal teams and external agencies to produce high-quality assets for social distribution.

This leadership position includes guiding and mentoring a team of community managers. The Head of Social is also responsible for actively monitoring community feedback and engaging with key opinion leaders and participants within the broader blockchain ecosystem. The ideal candidate will have a strong understanding of the Web3 landscape and a proven ability to scale social media accounts.

The salary for this position ranges from $128,000 to $212,000 annually.

Skills that matter here

• Content Strategy: This role requires developing and implementing the overall content plan for all social media channels, ensuring alignment with brand messaging.
• Project Management: The Head of Social will manage the social content calendar and coordinate various initiatives, requiring strong organizational skills.
• Social Content: The role involves creating and overseeing the production of engaging content tailored for different social media platforms.
• Team Leadership: This position includes leading and mentoring a team of community managers, guiding their efforts and development.
• YouTube: Experience in growing and managing accounts on YouTube is required as part of the cross-platform strategy.
• Blockchain Ecosystem: A strong understanding of the blockchain industry, its key players, and technical concepts is essential for effective communication.

Who this role suits

• A person with at least five years of direct social media marketing experience in Web3.
• Someone who can simplify intricate technical information into clear, engaging narratives for a broad audience.
• An individual with a track record of successfully expanding social media presence across multiple platforms.
• A leader who enjoys mentoring team members and collaborating across different departments.

From the employer

• Ensure all social content reinforces Arbitrum's core narrative.
• Translate complex technical developments into clear, credible narratives.
• Partner across the organisation to shape communication of launches, partnerships, and research.
• Develop and execute cross-platform growth plans for X, LinkedIn, and YouTube.
• Own the social content calendar and internal operations.
• Leverage AI tools and automation to streamline publishing workflows.
• Direct internal teams and agencies to produce high-fidelity assets.
• Lead and mentor a team of community managers.
• Listen closely to the community and ecosystem participants.

• 5+ years in social media marketing with direct experience in Web3.
• Proven track record building and scaling social media accounts (X, LinkedIn & YouTube).
• Ability to turn complex technical concepts into accessible content.
• Experience managing and/or mentoring team members.
• Highly organised with excellent project management skills.
• Strong understanding of the key KOLs and industry players within the blockchain ecosystem.

• Remote-first global workforce + soon to open NY office.
• Annual company offsite (last year, Bahamas!).
• Opportunity for subsidized attendance to industry conferences.
• Medical, dental & vision coverage (US + some other countries).
• 401k retirement plan + company match (US only).
• Home office set up / ergonomic equipment matching program.