Growth Marketing Manager

About the role

This role involves driving user growth, engagement, and conversion across Infstones' social media channels, including Twitter, Discord, and Telegram. The manager will be responsible for monitoring industry trends, tracking user feedback, and producing engaging, performance-driven content. A key aspect is planning and coordinating Web3 marketing campaigns, which include reward-based initiatives, KOL collaborations, and partner co-marketing efforts.

A significant part of the position focuses on community management, fostering a positive online environment, and moderating discussions. This includes providing customer support by handling community queries and issues effectively. The manager will also recruit and manage relationships with Key Opinion Leaders (KOLs) and influencers to boost user engagement and conversion.

Success in this role means demonstrating a proven ability to scale user growth on digital platforms. The ideal candidate will have hands-on experience designing persuasive, conversion-oriented marketing promotions across various digital formats like web, email, social media, and online communities. This requires strong project management and collaboration skills to work with global teams.

The salary range for this contractor position is between $112,000 and $188,000 USD.

Skills that matter here

• Digital marketing: This role requires designing and executing persuasive, conversion-oriented digital campaigns across multiple channels, including web, email, and social media.
• Project management: The manager will plan and coordinate Web3 marketing campaigns, necessitating strong organizational and execution skills.
• Social media marketing: A primary responsibility is to drive user growth, engagement, and conversion across platforms like Twitter, Discord, and Telegram, including content production and trend monitoring.
• Google Analytics: Familiarity with this tool is necessary for performance marketing, data analytics, and reporting on campaign effectiveness.
• SEO/SEM: Knowledge of these digital marketing tools is required for optimizing online visibility and campaign performance.
• Influencer marketing: The role involves recruiting and managing relationships with KOLs and influencers to drive user engagement and conversion for marketing campaigns.

Who this role suits

• A person with at least three years of growth marketing experience in a Web3/blockchain startup environment.
• Someone adept at designing and executing multi-channel digital marketing campaigns with a focus on conversion.
• An individual who can effectively manage and scale user growth on social media platforms like Twitter, Discord, and Telegram.
• A candidate with strong communication and project management skills, comfortable working with global teams across different time zones.

From the employer

• Drive user growth, engagement, and conversion across our social media platforms (Twitter, Discord, Telegram).
• Monitor our social media platforms for the latest industry trends and developments.
• Track user interests and feedback and generate demand.
• Produce highly-engaging, performance-driven social media content.
• Recruit and manage relationships with KOLs and influencers to drive user engagement and conversion.
• Plan and coordinate Web3 marketing campaigns, including reward-based, KOL, and partner co-marketing campaigns.
• Foster an engaging and positive environment across our online community.
• Moderate discourse in the community, ensuring smooth daily interactions.
• Provide customer support, ensuring effective handling of community queries and issues.

• Three (3+) plus years of growth marketing experience with a Web3/blockchain company (startup environment preferred) with a focus on digital channels, especially mobile and social media.
• Hands-on experience in designing persuasive and conversion-oriented marketing promotion activities and campaigns in multi-channel digital formats, including web, email, social media, online communities (KOL/influencer), and video.
• Successful track record of scaling user growth on platforms such as Twitter, Discord, and Telegram.
• Ability to resolve user inquiries and disputes tactfully and effectively within 24 hours.
• Familiarity with performance marketing and data analytics and reporting, including digital marketing tools such as SEO/SEM, Google Analytics, and Google Ads.
• Strong project management, communication, and collaboration skills with the ability to work effectively across global teams in different time zones.