Role in brief
Binance is looking for a KOL Business Development Specialist to manage public perception and brand narrative in Southern Europe. This role involves building a KOL network and requires experience in influencer marketing or PR, ideally within the crypto sector.
About the role
In this role, you will be part of Binance's Brand PR & KOL team, focusing on managing public opinion and shaping the brand narrative in Southern Europe. Your main responsibility will be to create and maintain a network of key opinion leaders (KOLs) who can influence community trust and respond to sentiment changes.
You will conduct research to identify and evaluate KOLs based on their content quality and community influence. Your efforts will contribute to developing strategies that resonate with local audiences, ensuring Binance's message is clear and effective during PR events and crisis situations.
The listed salary range reflects the compensation for this position based on experience and expertise.
Who this role suits
- A candidate with over three years of experience in influencer marketing or PR, preferably in the crypto or fintech sectors.
- Someone who is fluent in English and at least one regional language, with a strong grasp of the social media landscape in Southern Europe.
- A self-directed individual who is organized and thrives in fast-paced environments, capable of working across time zones.
From the employer
- Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency
- Build and continuously update a structured regional KOL database with detailed profile evaluations
- Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team
- Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time
- Coordinate KOL responses during PR events, rumor cycles, or crisis situations
- Adapt global brand narratives to resonate in your local market
- Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data
- 3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred
- Advanced English and native in at least one regional language (French/Spanish/Portuguese/Italian)
- Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows
- Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count
- Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments
- Self-directed, organized, and able to work across time zones in a fast-moving environment
Questions about this role
What is the remote policy?
This position is fully remote.
What are the salary details?
The salary range for this role is between $140,000 and $180,000.