Lead SEO Specialist

About the role

This role focuses on developing and implementing SEO strategies specifically for English-speaking markets. The specialist will analyze search engine results pages, study competitor strategies, and identify new opportunities for growth. A key part of the work involves building semantic cores, clustering keywords, and driving rapid ranking improvements.

The position also requires testing SEO hypotheses, identifying successful patterns, and scaling effective strategies. Responsibilities include developing link-building strategies and automating routine tasks. The specialist will create content and development briefs, ensuring quality and meeting deadlines, and participate in weekly sprints.

Success in this role means independently owning projects and clearly justifying decisions. The ideal candidate will have a history of increasing traffic, ranking websites within Google's top three in competitive niches from scratch, and launching multiple websites monthly. The company offers a work environment without micromanagement or time trackers, providing access to necessary tools and budgets.

The salary for this position ranges from $57,500 to $97,750 USD.

Skills that matter here

• SEO: This role requires developing and executing comprehensive SEO strategies for English-speaking markets.
• Ahrefs: The specialist will use Ahrefs for hands-on tasks related to SEO analysis and strategy.
• Google Search Console: Experience with Google Search Console is required for monitoring and optimizing website performance.
• Screaming Frog: Screaming Frog will be used for technical SEO audits and analysis.

Who this role suits

• Someone with a strong analytical mindset, capable of dissecting SERPs and competitor strategies.
• An individual who can independently manage projects and articulate the rationale behind their decisions.
• A person with a history of driving tangible results in SEO, particularly in competitive online environments.
• Someone who thrives in a flexible work environment with autonomy over their tasks and infrastructure.

From the employer

What you'll get to do:

• Develop and execute SEO strategies for English-speaking markets
• Analyze SERPs, study competitors, and identify growth opportunities
• Build semantic cores, cluster keywords, and drive fast rankings growth
• Test SEO hypotheses, spot winning patterns, and scale what works
• Build link-building strategies and automate routine workflows
• Create clear briefs for content and development teams, and oversee quality and deadlines
• Prepare plans and reports, and take part in weekly sprints

Required skills:

• 5+ years of SEO experience, including 2+ years working on English-language projects
• Experience in Gaming/Gambling SEO or other highly competitive niches
• Hands-on experience with Ahrefs, Google Search Console, Screaming Frog, and Claude Code
• Proven history of traffic growth, ranking websites in Google’s top 3 in competitive niches from scratch, and launching 30+ websites per month
• Ability to independently own projects and clearly justify decisions

What we offer:

• No micromanagement or time trackers
• Access to all necessary tools, services, and budgets
• Freedom to build your own site launch infrastructure
• Flexible working hours
• Performance-based bonuses