Marketing Lead

About the role

This role focuses on driving growth for Perena's Solana-based DeFi platform. The Marketing Lead will be responsible for planning and executing campaigns related to product launches, partner integrations, and market events. A key aspect of the work involves establishing a robust measurement framework to track what influences Total Value Locked (TVL) and other critical metrics, ensuring marketing efforts deliver measurable returns.

The position requires close collaboration with business development teams for co-marketing initiatives and direct communication with users through town halls and written updates. Additionally, the Marketing Lead will transform the ambassador program into an effective acquisition and referral channel with clear, attributable results. This involves moving beyond theoretical concepts to implement practical, measurable marketing strategies.

Success in this role means treating marketing as a growth function, where every campaign and program contributes to the company's expansion. The ideal candidate will be able to demonstrate a clear understanding of deposit-driven funnels, email attribution, and campaign ROI. This is a chance to take ownership of the marketing function during a significant growth phase for the company.

The salary for this position ranges from $90,000 to $215,000 USD annually, complemented by equity scaled to experience.

Skills that matter here

• marketing: This role requires 3-5+ years of experience in marketing, specifically owning campaigns or growth initiatives.
• DeFi: Meaningful experience in DeFi, fintech, or another high-velocity vertical is essential for understanding the market dynamics.
• campaigns: The role involves planning and executing growth campaigns tied to product launches and market moments.
• measurement: The Marketing Lead will build the measurement stack to track TVL, ROI, and other key performance indicators.
• writing: Strong writing and storytelling skills are needed for communicating with users and different audiences across various channels.
• blockchain-based finance: An understanding of blockchain-based finance is necessary, along with a perspective on current market trends.

Who this role suits

• Someone who views marketing as a growth function and is driven by measurable outcomes, not just 'vibe'.
• A professional who can operate independently, taking initiative without needing constant direction or detailed briefs.
• An individual who understands blockchain-based finance and has a clear perspective on what drives success in the current market.
• A strong communicator and storyteller, capable of tailoring messages for different channels and audiences.

From the employer

• Plan and execute growth campaigns tied to product launches, partner integrations, and market moments
• Build the measurement stack: what’s moving TVL, what’s noise, what’s the ROI per channel
• Brief and direct co-marketing with BD on partner integrations
• Drive communication with users via town halls and written updates
• Turn our ambassador program from spec into a real acquisition and referral channel with attributable numbers

• 3–5+ years in marketing, with meaningful time owning campaigns or growth in DeFi, fintech, or another high-velocity vertical
• You’ve owned a number. You can talk about deposit-driven funnels, email attribution, or campaign ROI without hand-waving
• You understand blockchain-based finance. You have a point of view on what’s working in the market right now and why
• Strong writer and storyteller who understands the nuances of different channels and audiences
• You operate well with a CEO who is direct and wants a thought partner, not a marketer who needs a brief for everything

• Base + meaningful equity, scaled to experience
• Real ownership of a function during the most defining stretch of company growth
• Remote-first, flexible working hours