Role in brief
Paysenger is seeking a PR & Marketing Manager to develop and execute media strategies for its cryptocurrency and blockchain solutions. This role involves driving PR activities, managing media relationships, and securing placements with global bloggers. Candidates with agency PR or corporate communications experience and an interest in crypto should consider applying.
About the role
This role focuses on leading Paysenger's media and communication strategy, specifically within the cryptocurrency and blockchain sector. The manager will be responsible for a range of PR activities, including proactive media outreach, securing interviews for company spokespeople, and managing announcements. A key aspect is establishing and maintaining relationships with media outlets and journalists globally, ensuring consistent media coverage.
A significant part of the job involves organizing a steady stream of placements with bloggers across Europe, Latin America, Southeast Asia, and America. The manager will also work closely with internal Paysenger teams to support announcements and collaborate with external partners on PR campaigns. This includes leading new campaigns and ensuring the company's message reaches a broad audience.
Success in this position means consistently generating media placements and maintaining strong relationships with influencers and journalists. The role requires daily media monitoring, proactive pitching, and reactive media handling. Regular reporting on coverage and industry news to the wider team, along with assisting in daily and weekly progress reports, is also a core responsibility.
The salary for this position ranges from $86,250 to $138,000 USD.
Skills that matter here
- agency PR, corporate communications and/or journalism: Experience in these fields is necessary for developing and executing media strategies.
- cryptocurrency/blockchain industry: General knowledge and interest in this industry are required to effectively communicate Paysenger's solutions.
- media and influencer relationship skills: These skills are essential for establishing and maintaining connections with journalists and bloggers worldwide.
- media monitoring tools: Experience with these tools is needed to track coverage and create progress reports for leadership.
- project and time management skills: These are important for prioritizing tasks and working effectively under pressure in a fast-paced environment.
- English speaker and writer: Native or fluent proficiency is required for clear communication with international media and internal teams.
Who this role suits
- A person who thrives on building and nurturing media relationships across different global regions.
- Someone who is proactive in identifying and securing media opportunities, from interviews to speaking engagements.
- An individual who enjoys both strategizing PR campaigns and executing the day-to-day tasks of media outreach and monitoring.
- A candidate who is detail-oriented and can manage multiple projects while working in a remote, international team.
From the employer
- Create and lead media and communication strategy
- Drive PR activities including proactive media outreach, media interviews, announcements, award nominations, securing speaking engagements and podcast opportunities for our company spokespeople
- Organize a constant flow of placements with bloggers in various regions (Europe, LatAm, Southeast Asia, America)
- Working closely with Paysenger's teams to support announcements and liaising with external teams for PR campaigns and announcements
- Lead new PR campaigns
- Establish and maintain relationships with media outlets and journalists worldwide
- Proactive pitching, reactive media handling and active media monitoring
- Monitoring media on a daily basis, reporting coverage and industry news to the wider team and assist in creation of daily and weekly progress reports
- 3+ years of experience in agency PR, corporate communications and/or journalism
- Interest and general knowledge of the cryptocurrency/blockchain industry
- Proven media and influencer relationship skills
- Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table
- Experience using media monitoring tools to create daily/weekly reports for organizational leadership
- Attention to detail with superior organizational and communication skills
- Excellent project and time management skills; able to prioritize and work under pressure
- Native or fluent English speaker and writer
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Flexible working hours, Casual work attire
- Working in a remote, distributed team
Questions about this role
What is the remote work policy for this role?
This is a fully remote position within a distributed team, offering flexible working hours.
What level of seniority is expected for this position?
This is a middle-seniority role, requiring at least 3 years of relevant experience.
What skills are most important for this role?
Key skills include experience in agency PR or corporate communications, proven media and influencer relationship skills, and an interest in the cryptocurrency/blockchain industry.
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