Role in brief
Paysenger is seeking a PR & Marketing Manager to develop and execute media strategies for its cryptocurrency and blockchain solutions. This role involves managing media relations, securing placements with global bloggers, and leading PR campaigns. Candidates with agency PR or corporate communications experience and a strong interest in crypto should apply to drive Paysenger's public presence.
About the role
This role focuses on developing and executing Paysenger's media and communication strategy. The work involves proactive PR activities such as media outreach, securing interviews, managing announcements, and arranging speaking engagements and podcast appearances for company spokespeople. A key responsibility is to establish a consistent flow of placements with bloggers across Europe, Latin America, Southeast Asia, and America.
The manager will work closely with internal Paysenger teams to support announcements and collaborate with external teams on PR campaigns. This includes leading new campaigns, building and maintaining relationships with media outlets and journalists globally, and engaging in proactive pitching and reactive media handling. Daily media monitoring, coverage reporting, and industry news updates for the wider team are also part of the responsibilities.
Success in this position means effectively driving foundational PR strategies while also introducing new ideas and tactics. It requires strong project and time management skills to prioritize tasks and perform under pressure. The role is suited for someone who can consistently deliver media placements, manage global media relationships, and provide regular reports on PR progress and industry news.
The annual salary for this position ranges from $86,250 to $138,000.
Skills that matter here
- agency PR, corporate communications and/or journalism: This background is essential for developing and executing effective media and communication strategies.
- cryptocurrency/blockchain industry: General knowledge and interest in this industry are necessary to understand Paysenger's solutions and communicate them effectively.
- media and influencer relationship skills: These skills are crucial for securing media interviews, speaking engagements, and placements with bloggers worldwide.
- media monitoring tools: Experience with these tools is required to create daily and weekly reports on coverage and industry news.
- project and time management skills: These skills are important for prioritizing tasks, working under pressure, and leading PR campaigns effectively.
- English speaker and writer: Native or fluent proficiency is required for clear communication with global media and internal teams.
Who this role suits
- A person with at least three years of experience in PR or journalism, who understands the cryptocurrency and blockchain space.
- Someone who enjoys both building foundational strategies and introducing innovative PR tactics.
- A detail-oriented individual with strong organizational and communication abilities, capable of managing multiple projects and deadlines.
- An independent worker who thrives in a remote, international setting and can proactively build global media relationships.
From the employer
- Create and lead media and communication strategy
- Drive PR activities including proactive media outreach, media interviews, announcements, award nominations, securing speaking engagements and podcast opportunities for our company spokespeople
- Organize a constant flow of placements with bloggers in various regions (Europe, LatAm, Southeast Asia, America)
- Working closely with Paysenger's teams to support announcements and liaising with external teams for PR campaigns and announcements
- Lead new PR campaigns
- Establish and maintain relationships with media outlets and journalists worldwide
- Proactive pitching, reactive media handling and active media monitoring
- Monitoring media on a daily basis, reporting coverage and industry news to the wider team and assist in creation of daily and weekly progress reports
- 3+ years of experience in agency PR, corporate communications and/or journalism
- Interest and general knowledge of the cryptocurrency/blockchain industry
- Proven media and influencer relationship skills
- Strong interest in being able to drive foundational PR strategies, but also to bring new ideas and tactics to the table
- Experience using media monitoring tools to create daily/weekly reports for organizational leadership
- Attention to detail with superior organizational and communication skills
- Excellent project and time management skills; able to prioritize and work under pressure
- Native or fluent English speaker and writer
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Flexible working hours, Casual work attire
- Working in a remote, distributed team
Questions about this role
What is the remote work policy for this role?
This is a fully remote position within an international, distributed team.
What is the seniority level for this position?
This role is for a middle-seniority professional.
What are the key skills required for this role?
Key requirements include experience in agency PR or corporate communications, knowledge of the crypto/blockchain industry, proven media and influencer relationship skills, and proficiency with media monitoring tools.
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