Role in brief
Binance is seeking a Marketing Lead for Brazil to drive user growth and brand awareness. This role involves developing and executing regional and local campaigns, managing strategic partnerships, and optimizing growth channels. Candidates with a strong background in marketing, fluency in Portuguese, Spanish, and English, and an interest in crypto should apply to lead marketing efforts in Latin America.
About the role
This role focuses on expanding Binance's presence in Brazil by leading marketing initiatives. The successful candidate will work with the Marketing Director for the Americas to develop and implement campaigns that align with business goals. This includes localizing global campaigns to attract new users and enhance brand visibility within the region, requiring a strategic approach to market penetration and user acquisition.
A key aspect of this position involves managing and cultivating relationships with marketing partners, experimenting with new channels, and refining audience messaging. The role emphasizes a user-centric approach, requiring the candidate to understand the user journey to improve conversion rates through education and operational campaigns. Success in this role means consistently growing the user base and increasing brand awareness through creative and informative marketing efforts.
The Marketing Lead will be responsible for both online and some offline marketing activities, events, and campaigns tailored for local audiences. This involves ideating, testing, and optimizing growth strategies across various channels, including paid acquisition and retargeting. The role also includes monitoring campaign performance through data analysis and user feedback to ensure continuous improvement and effective new media partnerships that drive measurable growth.
The salary for this role ranges from $90,000 to $150,000 USD annually.
Skills that matter here
- Portuguese: Fluency is required to effectively communicate with the local Brazilian audience and manage regional campaigns.
- Spanish: Fluency is required to support broader Latin American marketing efforts and communication.
- English: Fluency is required for collaboration with global marketing teams and internal stakeholders.
- crypto/blockchain/technology: A strong interest and knowledge in these areas are necessary to understand Binance's products and target audience.
- online and offline marketing avenues: Familiarity with these avenues, including social media and event management, is needed to execute diverse marketing strategies.
- growing and managing user base: Proven experience in this area is essential for achieving the role's primary objective of user acquisition and retention.
Who this role suits
- A person with an execution-oriented mindset, who is driven and resourceful enough to achieve objectives.
- Someone who thrives working independently and can manage a team effectively.
- An individual with strong coordination skills and a strategic approach to marketing.
- A candidate with a proven track record in user base growth and management.
From the employer
- Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
- Work with global marketing to localize relevant campaigns in service of user growth
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
- Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
- Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
- Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
- Manage new media partnerships end-to-end to drive measurable growth
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
- Help shape the Binance brand in Latam Region
- Management of team.
- Fluency in Portuguese, Spanish and English is a must
- Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
- Must have a strong interest and knowledge in crypto/blockchain/technology
- Must be able to work independently
- A university degree relating to Marketing is a plus
- Strong coordination skills and strategic mindset for marketing
- Familiarity with online and offline marketing avenues such as social media, community management, and event management
- Proven experience in growing and managing user base.
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Questions about this role
What is the remote work policy for this role?
This is a remote position with a work-from-home arrangement, though the specific setup may vary based on business team needs.
What level of seniority is expected for this position?
This is a senior-level position, requiring a minimum of 5 years of relevant marketing experience.
What are the language requirements for this role?
Fluency in Portuguese, Spanish, and English is a mandatory requirement for this position.