Role in brief
Binance is seeking a Marketing Lead for Brazil to enhance user growth and brand recognition through innovative campaigns and partnerships. Candidates should be experienced marketers fluent in Portuguese, Spanish, and English, with a strong interest in crypto.
About the role
In this role, the Marketing Lead will collaborate closely with the Director of Marketing Americas to craft and implement both regional and local marketing campaigns. The focus will be on aligning these campaigns with business goals while ensuring they resonate with the local audience in Brazil.
The position requires a data-driven approach to monitor campaign effectiveness and optimize user engagement through various marketing channels. This role also involves managing strategic partnerships and contributing to the overall brand development of Binance in the Latin American region.
The salary range for this role is between $90,000 and $150,000, reflecting the seniority and responsibilities involved.
Who this role suits
- A candidate who thrives in fast-paced environments and is execution-oriented.
- Someone who is independent and can manage projects autonomously.
- An individual with a strong interest in the crypto and blockchain space.
- A marketer with proven experience in user growth and brand management.
From the employer
- Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
- Work with global marketing to localize relevant campaigns in service of user growth
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
- Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
- Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
- Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
- Manage new media partnerships end-to-end to drive measurable growth
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
- Help shape the Binance brand in Latam Region
- Management of team.
- Fluency in Portuguese, Spanish and English is a must
- Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
- Must have a strong interest and knowledge in crypto/blockchain/technology
- Must be able to work independently
- A university degree relating to Marketing is a plus
- Strong coordination skills and strategic mindset for marketing
- Familiarity with online and offline marketing avenues such as social media, community management, and event management
- Proven experience in growing and managing user base.
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Questions about this role
What is the remote policy?
The position is remote, but the work-from-home arrangement may vary depending on team needs.
What is the required seniority for this role?
This is a senior-level position requiring at least 5 years of relevant marketing experience.