Regional Branding & Partnerships Manager - LATAM

About the role

This role focuses on developing and executing brand partnership strategies across the LATAM region for Binance, a major blockchain ecosystem. The manager will be responsible for identifying and evaluating potential partners who align with the company's vision, negotiating agreements to meet business objectives, and then planning and activating these partnerships. This requires a strategic approach to brand relevance and a data-driven mindset to set goals and measure campaign performance.

The position demands collaboration with various cross-functional and regional teams to ensure alignment on annual plans. A key aspect of the role is managing complex global budgets and demonstrating a clear return on investment from partnership activities. The manager will also guide regional and local branding teams, owning and leading challenging projects from inception to completion.

Success in this role means effectively expanding Binance's brand presence and achieving business goals through strategic alliances. The ideal candidate will thrive in a dynamic, results-driven workplace, leveraging strong project management and relationship-building skills. Experience in crypto or Web3 products is beneficial, reflecting the company's core business in digital assets and blockchain technology.

The salary for this senior remote role ranges from $200,000 to $300,000 USD annually.

Skills that matter here

• brand partnerships: This role centers on identifying, negotiating, and executing brand partnerships to meet business goals.
• marketing: The position requires a background in marketing, specifically in brand partnerships, to effectively strategize and activate campaigns.
• project management: Excellent project management abilities are essential for leading complex projects and challenges, and overseeing partnership activations.
• strategic planning: The manager will be responsible for setting and executing partnership strategy and activation plans across the region.
• relationship building: Strong relationship-building skills are necessary for managing partners, internal teams, and agencies effectively.
• data-driven mindset: A data-driven approach is required to set goals, evaluate campaign performances, and control budgets for ROI.

Who this role suits

• A person with at least 8 years of experience in brand partnerships and marketing.
• Someone who excels at managing complex projects, budgets, and cross-functional teams.
• An individual who is creative yet data-driven, capable of measuring and optimizing partnership outcomes.
• A professional who thrives in a fast-paced environment and is comfortable with autonomy.

From the employer

• Identify and evaluate partners who will share our vision
• Negotiate brand partnerships to meet business goals and objectives
• Set, build and execute partnership strategy and activation plans
• Collaborate with cross-functional and regional teams to set and align on annual plans
• Use a data-driven model to set up goals and evaluate campaign performances
• Control complex global budgets and drive ROI
• Guide key regional/local branding teams
• Own and lead complex projects and challenges

• 8+ years of experience in brand partnerships and marketing
• Excellent project management, strategic planning, and relationship building abilities
• Experience managing partners, internal teams, and agencies
• Strong grasp of brand culture/vision and partnerships relevance
• Creative and data-driven mindset
• A background in Crypto or an understanding of Web3 Products is a plus
• Thrive in a fast-paced environment

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization
• Tackle unique, fast-paced projects with autonomy
• Thrive in a results-driven workplace with opportunities for career growth
• Competitive salary and company benefits
• Work-from-home arrangement