Member of Product Marketing, Content

About the role

This role focuses on developing and disseminating content that clarifies Anchorage's digital asset platform for institutional clients. The work involves crafting narratives for product demonstrations and thought leadership pieces, ensuring that complex financial products are presented with clear customer value. A key aspect is maintaining a consistent messaging strategy across all materials.

The position requires close collaboration with various internal teams, including Product Marketing, Product, Marketing, and Compliance. The goal is to produce high-quality content that not only engages the target audience but also supports and accelerates sales processes. This involves translating intricate product details into understandable and differentiated stories.

Success in this role means effectively communicating the value of Anchorage's offerings to institutional audiences. This includes creating enablement materials and managing a repository to ensure all content is current and aligned with the company's messaging. The individual will be instrumental in shaping how Anchorage's advanced digital asset solutions are perceived and understood in the market.

The competitive salary for this full-time remote position ranges from $120,000 to $200,000.

Skills that matter here

• AI & content tooling: This role will use AI and other content tools to create and manage various types of content.
• content creation: A primary responsibility is to generate high-impact content, including demos, thought leadership, and customer newsletters.
• storytelling: The role involves crafting compelling narratives that translate complex products into clear customer value.
• cross-functional collaboration: This position requires working closely with Product, Sales, Marketing, and Compliance teams to develop and distribute content.
• communication: Strong written and verbal communication skills are essential for explaining complex ideas clearly to institutional audiences.

Who this role suits

• Someone who can simplify complex financial and technical information into accessible content.
• An individual who enjoys collaborating with diverse teams to achieve content goals.
• A person with a natural curiosity for understanding product details and customer insights to inform messaging.
• A professional experienced in creating content specifically for institutional or enterprise audiences.

From the employer

Responsibilities

• Drives storytelling across demos and thought leadership, translating complex products into clear, compelling customer value.
• Manages a centralized enablement repository, ensuring materials are up to date and messaging remains consistent.
• Collaborates across Product Marketing, Product, Marketing, and Compliance to deliver high-quality content that drives engagement and accelerates deal cycles.
• Communicates complex ideas with clarity through strong written and verbal skills.

Requirements

• Experience creating content and enablement for institutional audiences.
• Proven ability to partner cross-functionally with Product, Sales, and Customer Success to develop and distribute high-impact content and GTM assets.
• Intellectually curious, with a strong focus on synthesizing customer insights to inform messaging, positioning, and content development.
• Willingness to go deep on complex product details and translate them into clear, differentiated narratives across demos, case studies, thought leadership and our customer newsletter.

Conditions

• Full-Time - Remote
• Competitive salary range of $120K-$200K.
• Inclusive workplace culture that values diversity and promotes respect and support.