Member of Product Marketing, Content

About the role

This role involves transforming product capabilities and customer successes into compelling content that supports sales and fosters trust with institutional clients. The work includes developing high-impact materials and maintaining an enablement repository. A key responsibility is ensuring all messaging is consistent and actionable, with ownership of the monthly customer newsletter.

The content specialist will collaborate with various internal teams, including Product Marketing, Product, Marketing, and Compliance. This cross-functional partnership is essential for delivering content that engages institutional audiences and speeds up deal cycles for Anchorage Digital's offerings in digital asset custody, staking, trading, and security infrastructure.

Success in this position means effectively translating intricate product details into clear, distinct narratives. This includes creating various content types such as demos, case studies, thought leadership pieces, and customer newsletters. The ideal candidate will be intellectually curious, adept at synthesizing customer insights to shape messaging and content development.

The competitive salary for this role ranges from $76,000 to $247,500.

Skills that matter here

• AI tools: The role involves using AI tools to enhance content creation and marketing efforts for institutional audiences.
• content creation: A primary responsibility is to create high-impact content, including demos, case studies, and newsletters, for institutional clients.
• storytelling: The role requires the ability to turn product features and customer outcomes into clear, differentiated narratives that resonate with institutional audiences.
• cross-functional collaboration: This position demands working closely with Product Marketing, Product, Marketing, and Compliance teams to deliver content and messaging.
• communication: Effective communication is essential for ensuring consistent, actionable messaging and translating complex product details into clear narratives.

Who this role suits

• Someone with a background in creating content specifically for institutional or enterprise audiences.
• An individual who can partner effectively across different departments like Product, Sales, and Customer Success.
• A person who is intellectually curious and driven to understand complex product details and customer insights.
• Someone who can translate technical information into clear, differentiated narratives and various content formats.

From the employer

Responsibilities

• Turn customer outcomes and product capabilities into clear proof that drives sales and builds trust.
• Create high-impact content and manage our enablement repository.
• Ensure messaging is consistent and actionable while owning the monthly customer newsletter.
• Collaborate across Product Marketing, Product, Marketing, and Compliance to deliver high-quality content that drives engagement and accelerates deal cycles.

Requirements

• Experience creating content and enablement for institutional audiences.
• Proven ability to partner cross-functionally with Product, Sales, and Customer Success to develop and distribute high-impact content and GTM assets.
• Intellectually curious, with a strong focus on synthesizing customer insights to inform messaging, positioning, and content development.
• Willingness to go deep on complex product details and translate them into clear, differentiated narratives across demos, case studies, thought leadership, and our customer newsletter.

Conditions

• Competitive salary range of $76,000 to $247,500.
• Remote work environment.
• Inclusive workplace culture.