Role in brief
Binance is seeking a Product Marketing Manager to support the execution of new product launches. This role involves coordinating campaigns across various channels, tracking performance, and contributing insights from social media trends. Candidates with a strong interest in crypto and Web3, who are organized and detail-oriented, would be a good fit for this remote position.
About the role
This role focuses on supporting the go-to-market (GTM) execution for new product and feature launches within Binance's extensive digital asset ecosystem. The work involves tracking campaign rollouts across multiple channels, including social media, public relations, and community platforms. A key aspect is coordinating with internal teams to ensure timely delivery of assets and adherence to project timelines.
The position requires collecting and summarizing various data points, such as campaign performance, user feedback, market discussions, and social sentiment. This information is then used to prepare essential documents like briefs, reports, and tracking documents. The individual will also contribute to brainstorming sessions, offering perspectives derived from social media trends and the behavior of younger user demographics.
Success in this role means effectively supporting the communication of Binance's brand narrative and product stories. It involves a detail-oriented approach to documentation and coordination, ensuring that all aspects of GTM campaigns are well-managed and insights are gathered to inform future strategies. The role operates within a global organization focused on digital assets and blockchain technology.
The annual salary for this position ranges from $112,000 to $188,000 USD.
Skills that matter here
- Marketing: A background in marketing is preferred, indicating the need for foundational knowledge in promoting products and services.
- Communications: Experience in communications is valued, as the role involves coordinating messaging and supporting brand narratives.
- Social media trends: The role requires a good understanding of social media trends to contribute fresh perspectives and track campaign performance.
- Documentation: Comfort with documentation is essential for preparing briefs, reports, and tracking various project elements.
- Coordination: The role heavily involves coordination with internal teams and across different channels for campaign execution.
- English and Chinese communication skills: Proficiency in both English and Chinese is required for effective communication within a global context and understanding social media trends.
Who this role suits
- Someone who is naturally organized and pays close attention to details, especially when managing multiple campaign elements.
- An individual with a genuine curiosity about crypto, Web3, and financial products, eager to learn and contribute to the industry.
- A proactive person who can take initiative in collecting data, summarizing information, and contributing to strategic discussions.
- A candidate who thrives in a fast-paced environment and is comfortable with coordination across various internal teams.
From the employer
- Support GTM execution for new product and feature launches.
- Track campaign rollout across social, PR, KOL, community, and owned channels.
- Coordinate with internal teams on timelines, assets, and deliverables.
- Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
- Prepare briefs, decks, reports, meeting notes, and tracking documents.
- Join brainstorms and contribute fresh perspectives from social media trends and younger user behavior.
- Support clear and engaging communication of the Binance story and brand narrative.
- Background in Marketing, Communications, Business, Finance, or related fields preferred.
- Strong interest in Binance, crypto, Web3, and financial products.
- Good sense of English and Chinese social media trends and online culture.
- Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
- Good English and Chinese communication skills.
- Curious, proactive, reliable, and willing to learn.
- Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus.
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Questions about this role
What is the main focus of this role?
This role primarily focuses on supporting the go-to-market execution for new product and feature launches at Binance.
What kind of experience is beneficial for this position?
Relevant experience in marketing, communications, content, social media, or campaign support, including internships, is considered a plus.
What are the language requirements for this role?
Good English and Chinese communication skills are required for this position.