Role in brief
Binance, a major blockchain ecosystem, is seeking a Brand Partnerships professional to identify, negotiate, and execute strategic collaborations. This role involves working across various internal teams to drive business goals and measure campaign performance. Candidates with a background in brand, marketing, and project management, who are also bilingual in English and Mandarin, should consider applying.
About the role
This role focuses on developing and managing brand partnerships for Binance, a company that operates one of the world's largest cryptocurrency exchanges. The work involves identifying potential partners who align with Binance's vision, negotiating agreements, and then building out strategies and activation plans for these collaborations. Success in this position means effectively leveraging partnerships to achieve business objectives within the Web3 space.
A key aspect of this role is working collaboratively with multiple internal departments, including brand, communications, design, and legal teams, to plan and execute annual strategies. The individual will be responsible for setting goals, managing budgets, and ensuring that partnership efforts align with product-market fit. This collaborative environment requires strong coordination and communication skills to ensure all stakeholders are aligned.
The position also requires a data-driven approach to partnership management. The chosen candidate will use data to establish clear goals and continuously measure the performance of campaigns, both in the short and long term. This includes managing global budgets and focusing on improving return on investment, as well as sharing market insights to support regional marketing efforts. Leading complex projects from initiation to completion is also a core responsibility.
The salary for this full-time remote role ranges from $112,000 to $188,000 USD annually.
Skills that matter here
- brand: This role requires experience in brand strategy to effectively identify and position partnerships that align with Binance's image.
- marketing: Experience in marketing is essential for developing and executing partnership strategies and campaigns.
- project management: Strong project management skills are needed to lead complex partnership initiatives from start to finish.
- relationship-building: This skill is crucial for negotiating with external partners and collaborating with internal teams.
- storytelling: Storytelling skills will be used to articulate the value of partnerships and communicate strategies effectively.
- Bilingual English/Mandarin: Fluency in both English and Mandarin is required to coordinate with global partners and stakeholders.
Who this role suits
- A person who thrives in a fast-paced environment and is comfortable with autonomy in an innovative setting.
- Someone with a creative and data-driven mindset, capable of using insights to inform strategy and measure results.
- An individual who is proactive, resourceful, and action-driven, consistently seeking to improve marketing execution and ROI.
- A curious and adaptable professional with a willingness to learn about the crypto/Web3 space, even if they don't have prior direct experience.
From the employer
- Identify and evaluate partners who share our vision
- Negotiate brand partnerships to achieve business goals
- Build and execute partnership strategies and activation plans
- Work with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal) to plan annual strategy (goals, budget, channels, product-market fit)
- Use data to set goals and measure campaign performance (short-term and long-term)
- Manage global budgets and improve ROI
- Share market insights and industry knowledge
- Support regional and local teams to improve marketing execution
- Lead complex projects from start to finish
- Be proactive, resourceful, and action-driven
- Experience in brand, marketing, and campaign/event execution
- Strong project management, strategy, relationship-building, and storytelling skills
- Experience working with global partners, internal teams, and agencies
- Strong understanding of brand positioning and partnership value
- Creative and data-driven mindset
- Clear and concise communication skills
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
- Experience or strong understanding of crypto/Web3 (NFTs, fan tokens) is a plus
- Comfortable working in a fast-paced environment
- High curiosity and willingness to learn
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Questions about this role
What is the remote work policy for this role?
This position is designated as remote, though the specific work-from-home arrangements may vary depending on the business team's needs.
What level of experience is required for this position?
The job description does not specify a seniority level or a minimum number of years of experience, but it does list requirements such as experience in brand, marketing, and project management.
How do I apply for this role?
The job posting does not include specific application instructions, but it is part of the Binance Accelerator Program.