Role in brief
Coinbase is hiring a Product Marketing Manager for their prediction markets offering. This role focuses on driving user growth and engagement for prediction market products across various categories like sports and politics. Candidates with a background in FinTech or crypto marketing and experience in growth strategies and customer segmentation should apply.
About the role
This role involves deeply understanding the prediction markets landscape and customer behavior to identify key user segments and their trading preferences. The Product Marketing Manager will be responsible for developing and executing growth strategies tied to current events and product launches, utilizing channels such as social media, email, influencer marketing, and paid advertising. A key aspect is translating market insights into actionable plans that increase product awareness and adoption.
The position sits within the Consumer & Business team, specifically supporting the prediction markets product. Success in this role means effectively leading go-to-market efforts for new features, measuring the impact of marketing initiatives, and using data to refine future strategies. The individual will contribute to how Coinbase leverages prediction markets to forecast outcomes and generate public awareness.
This is a remote position within a company that emphasizes a high-performance culture and quarterly in-person working sessions. The ideal candidate will be adept at cross-functional collaboration, driving execution across various teams, and making data-informed decisions. The role also requires responsible use of generative AI to enhance workflow efficiency and output quality.
The annual base salary for this role ranges from $140,080 to $164,800 USD, with total compensation potentially including equity, bonuses, and benefits.
Skills that matter here
- marketing experience: This role requires over five years of marketing experience specifically within the trading, crypto, or FinTech sectors.
- growth strategies: The candidate must have a proven history of conceiving and implementing strategies to drive product growth.
- customer segmentation: A track record of creating customer segments and deriving insights from them is essential for understanding user needs.
- quantitative and deductive skills: The ability to analyze data, identify meaningful patterns, and make decisions based on those insights is crucial.
- collaboration: Effective collaboration with multiple internal teams is necessary to successfully execute go-to-market plans.
- generative AI: The role involves responsibly using generative AI tools to improve efficiency and quality of work while maintaining human oversight.
Who this role suits
- Someone who thrives in a fast-paced, high-intensity environment focused on achieving significant impact.
- An individual who is deeply analytical, capable of distinguishing relevant data from noise, and makes decisions based on evidence.
- A person who is proactive in ideating and executing marketing plans, especially around timely news and events.
- A team player who can effectively coordinate across different departments to bring products and features to market.
From the employer
- Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
- Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
- Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
- Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
- Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.
- 5+ years of marketing experience within the trading/crypto or FinTech space.
- Demonstrated track record of ideating and implementing growth strategies on products.
- Demonstrated track record of creating customer segmentation and insights.
- Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
- Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Base salary varies by location (see range below).
- Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Annual base salary range (excluding equity and bonus): $140,080—$164,800 USD.
Questions about this role
What is the remote work policy for this role?
This is a remote position, but Coinbase is a remote-first, not remote-only company, requiring quarterly in-person working sessions called “surges.”
What level of experience is required for this position?
Candidates should have at least 5 years of marketing experience, specifically within the trading, crypto, or FinTech industries.
How do I apply for this role?
The job posting does not specify an application method, but typically applications are submitted through the company's career portal.