Product Marketing Manager, Prediction Markets

About the role

This role focuses on expanding Coinbase's prediction markets, a rapidly growing area in trading. The Product Marketing Manager will be responsible for deeply understanding the prediction markets ecosystem and the diverse user segments engaging with different market types, including sports, politics, and culture. Success in this position means effectively capturing the voice of the customer and translating those insights into actionable marketing strategies.

A core part of the work involves developing and executing growth strategies for ongoing news and major events, such as elections or sports tournaments. This includes ideating and refining plans across various channels like social media, email, influencer collaborations, paid advertising, events, and incentive programs. The role also entails leading the entire go-to-market process for new product and feature launches, from initial planning through to execution.

The Product Marketing Manager will regularly measure and report on the performance of all product marketing initiatives, using data to inform and refine ongoing strategies. This position also requires a forward-thinking approach to the future of prediction markets, exploring how Coinbase can leverage them to forecast outcomes and increase public awareness of these predictions. The company emphasizes a high-intensity environment, pushing individuals to build the future of finance.

The annual base salary for this position ranges from $140,080 to $164,800 USD, with total compensation potentially including equity, bonus eligibility, and benefits.

Skills that matter here

• marketing experience within the trading/crypto or FinTech space: This role requires a background in financial technology or cryptocurrency marketing to understand the specific market dynamics.
• ideating and implementing growth strategies on products: The manager will develop and execute plans to increase user adoption and engagement for prediction markets.
• creating customer segmentation and insights: Understanding different user groups and their trading behaviors is crucial for tailoring marketing efforts.
• quantitative and deductive skills: The ability to analyze data and make informed decisions by separating relevant information from noise is essential for strategy.
• collaborate effectively across multiple teams to drive go-to-market execution: This role involves working with various internal teams to successfully launch products and features.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality: The role expects the use of AI tools to enhance marketing workflows while ensuring human review and quality control.

Who this role suits

• A person who thrives in a fast-paced, high-intensity work environment.
• Someone with a strong analytical mindset, capable of making data-driven decisions.
• An individual who is proactive in developing and executing marketing strategies.
• A collaborative professional who can work effectively with diverse teams to achieve product launch goals.

From the employer

• Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
• Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
• Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
• Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
• Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.

• 5+ years of marketing experience within the trading/crypto or FinTech space.
• Demonstrated track record of ideating and implementing growth strategies on products.
• Demonstrated track record of creating customer segmentation and insights.
• Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
• Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

• Base salary varies by location (see range below).
• Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
• Annual base salary range (excluding equity and bonus): $140,080—$164,800 USD.