Role in brief
Coinbase seeks a Product Marketing Manager for Prediction Markets to enhance user engagement and growth strategies in trading. Candidates with 5+ years in marketing within trading or FinTech are encouraged to apply.
✓ Direct apply: you message the hiring person by email. No ATS.
About the role
In this role, you will focus on understanding customer needs in the prediction markets ecosystem, which includes sports, politics, and culture. Your insights will drive growth strategies and enhance user engagement through various channels such as social media and events.
You will lead the go-to-market strategies for new product launches, ensuring that marketing initiatives align with overall business goals. Success in this position involves collaborating with multiple teams and making data-driven decisions to optimize marketing efforts.
The annual base salary for this role ranges from $140,080 to $164,800, with potential additional compensation through equity and bonuses.
Who this role suits
- A candidate who thrives in a high-pressure environment and is motivated by measurable results.
- Someone with a strong background in marketing within trading or FinTech, capable of developing and implementing growth strategies.
- An individual who excels in collaboration across teams and values data-driven decision-making.
From the employer
- Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
- Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
- Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
- Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
- Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.
- 5+ years of marketing experience within the trading/crypto or FinTech space.
- Demonstrated track record of ideating and implementing growth strategies on products.
- Demonstrated track record of creating customer segmentation and insights.
- Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
- Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Base salary varies by location (see range below).
- Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Annual base salary range (excluding equity and bonus): $140,080—$164,800 USD.
Questions about this role
What is the remote policy?
Coinbase operates as a remote-first company but requires in-person gatherings quarterly.
What is the seniority level of this position?
The seniority level is not specified, but 5+ years of experience is required.
How do I apply for this position?
Candidates can apply through the Coinbase website.
✓ Direct apply: you message the hiring person by email. No ATS.