Senior Activation Events Manager (Offline Growth)

About the role

This role focuses on expanding Coins.ph's user base through offline channels, specifically by leading activation events and programs. The manager will be responsible for the entire lifecycle of large-scale activations, from concept development and vendor coordination to on-ground execution and performance reporting. This includes identifying high-impact opportunities and ensuring brand consistency across all offline touchpoints.

A key component of this position involves designing and scaling university and campus programs. This means building relationships with student organizations, academic institutions, and youth communities to foster engagement. The goal is to convert these campus interactions into measurable user acquisition and activation, aligning offline efforts with broader business objectives.

The successful candidate will collaborate extensively with internal teams such such as Marketing, Product, CRM, and Compliance. They will also manage external partners including event organizers, agencies, and local government units. Defining key performance indicators for offline campaigns, analyzing performance data, and continuously optimizing activation strategies are central to achieving success in this role.

The annual salary for this position ranges from $127,000 to $218,900 USD.

Skills that matter here

• offline marketing: This role requires extensive experience in strategies that engage users through non-digital channels.
• events: The manager will lead the planning and execution of large-scale events, roadshows, and conferences.
• activations: This position involves managing multi-city activations and ensuring consistent brand messaging.
• OOH campaigns: The role requires integrating out-of-home placements like billboards and transit ads with on-ground activities.
• vendor management: The candidate will be responsible for coordinating with external partners, agencies, and suppliers.
• campus programs: Experience in developing and scaling initiatives targeting youth communities and academic institutions is beneficial.

Who this role suits

• A professional with 5-8+ years of experience in offline marketing or event management.
• Someone adept at managing complex projects from concept to completion, including budget and timeline oversight.
• An individual who can build and maintain relationships with diverse external partners and internal teams.
• A data-driven thinker who can define KPIs, analyze campaign performance, and optimize strategies.

From the employer

• Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences)
• Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting
• Identify high-impact opportunities
• Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations
• Ensure consistency across offline touchpoints
• Design and scale university / campus programs (ambassadors, workshops, tours)
• Build relationships with student orgs, academic institutions, and youth communities
• Translate campus engagement into measurable user acquisition and activation
• Manage external partners (event organizers, agencies, vendors, LGUs)
• Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams
• Define KPIs for offline campaigns (foot traffic, signups, activation rate)
• Analyze performance and continuously optimize activation strategy

• 5–8+ years experience in offline marketing, events, or activations
• Strong experience managing large-scale events or multi-city activations
• Exposure to OOH campaigns and offline media planning
• Proven ability to manage vendors, budgets, and timelines
• Experience working with youth communities / campus programs is a strong plus

• Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
• Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
• A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.