Social Marketing Manager

Key Responsibilities

• Own Multi-Channel Social Strategy
• Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), Linkedin
• Ensure consistent brand voice while adapting content to each platform
• Plan and execute weekly and monthly content calendars
• Elevate Content Quality
• Continuously improve content quality, storytelling, and visual standards
• Work closely with designers, editors, and KOLs to produce high-performing content
• Identify trends and translate them into relevant, on-brand executions
• Campaign-Driven Execution
• Lead social execution for key marketing campaigns (product launches, promos, activations)
• Ensure social content supports conversion, engagement, and user acquisition goals
• Collaborate cross-functionally with PR, KOL, and growth teams
• Drive Growth & Engagement
• Grow followers and improve engagement across all platforms
• Optimize content based on performance data and insights
• Experiment with formats, hooks, and content structures to improve reach
• Monitor Social Sentiment
• Track and analyze social sentiment, trends, and user feedback
• Respond to community interactions and manage brand voice in real-time
• Identify risks, issues, or opportunities from social conversations

Requirements

• 3–6+ years experience in social media, content, or digital marketing
• Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
• Proven track record of growing accounts and improving engagement
• Strong content instinct—knows what works, not just what looks good
• Data-driven, but also creative and fast-moving
• Experience in fintech / crypto is a plus