Role in brief
Coins.ph is seeking a Social Marketing Manager to lead their multi-channel social media strategy. This role involves managing content across various platforms, improving content quality, and executing marketing campaigns. It is suitable for a data-driven marketer with 3-6 years of experience in social media, content, or digital marketing, who can grow audience engagement and maintain brand voice.
About the role
This role focuses on elevating Coins.ph's social media presence across major platforms like Facebook, Instagram, TikTok, X, and LinkedIn. The manager will be responsible for the entire content lifecycle, from planning weekly and monthly calendars to ensuring a consistent brand voice while adapting content for each platform's unique audience. The goal is to drive content quality and strategic execution that aligns with business objectives.
A key aspect of this position is improving content quality and storytelling. This involves collaborating with designers, editors, and Key Opinion Leaders to create high-performing content. The manager will also be expected to identify current social media trends and translate them into relevant, on-brand executions, ensuring that all social content supports conversion, engagement, and user acquisition goals for marketing campaigns.
Success in this role means growing followers and increasing engagement across all social channels. The manager will continuously optimize content based on performance data and insights, experimenting with different formats and content structures to expand reach. Additionally, monitoring social sentiment, responding to community interactions, and managing the brand's voice in real-time are crucial for identifying opportunities and addressing potential issues.
The annual salary for this position ranges from $24,000 to $60,000 USD.
Skills that matter here
- TikTok: This role requires a strong understanding of the TikTok ecosystem to manage content and drive engagement on the platform.
- Instagram: The manager will be responsible for content strategy and execution on Instagram, adapting brand voice for the platform.
- X: Understanding of the X (Twitter) platform is necessary for managing multi-channel social strategy and content.
- Facebook: This position involves managing end-to-end content and ensuring consistent brand voice on Facebook.
- fintech / crypto: Experience in fintech or crypto is considered a plus, indicating a preference for candidates familiar with the industry's nuances.
Who this role suits
- A person who thrives on owning and developing multi-channel social media strategies from conception to execution.
- Someone with a strong 'content instinct' who can identify effective content and continuously improve visual and storytelling standards.
- An individual who is both data-driven in optimizing content and creative in experimenting with new formats and hooks.
- A collaborative professional who can work effectively with designers, editors, PR, KOL, and growth teams.
From the employer
Key Responsibilities
- Own Multi-Channel Social Strategy
- Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), Linkedin
- Ensure consistent brand voice while adapting content to each platform
- Plan and execute weekly and monthly content calendars
- Elevate Content Quality
- Continuously improve content quality, storytelling, and visual standards
- Work closely with designers, editors, and KOLs to produce high-performing content
- Identify trends and translate them into relevant, on-brand executions
- Campaign-Driven Execution
- Lead social execution for key marketing campaigns (product launches, promos, activations)
- Ensure social content supports conversion, engagement, and user acquisition goals
- Collaborate cross-functionally with PR, KOL, and growth teams
- Drive Growth & Engagement
- Grow followers and improve engagement across all platforms
- Optimize content based on performance data and insights
- Experiment with formats, hooks, and content structures to improve reach
- Monitor Social Sentiment
- Track and analyze social sentiment, trends, and user feedback
- Respond to community interactions and manage brand voice in real-time
- Identify risks, issues, or opportunities from social conversations
Requirements
- 3–6+ years experience in social media, content, or digital marketing
- Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
- Proven track record of growing accounts and improving engagement
- Strong content instinct—knows what works, not just what looks good
- Data-driven, but also creative and fast-moving
- Experience in fintech / crypto is a plus
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, allowing candidates to work from any location.
What level of experience is required for this role?
Candidates should have 3–6+ years of experience in social media, content, or digital marketing, placing this role at a middle seniority level.
What are the key social media platforms this role will focus on?
The role will focus on managing content across Facebook, Instagram, TikTok, X (Twitter), and LinkedIn.
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