Social Media and Influencer Marketing Manager
Role in brief
Injective Foundation, a Layer 1 blockchain, seeks a Social Media and Influencer Marketing Manager. This role involves developing a global social strategy, creating viral content, and managing influencer partnerships. It is ideal for a crypto-native marketer with experience growing social accounts and a strong understanding of DeFi concepts.
About the role
The Social Media and Influencer Marketing Manager will be responsible for leading the global social strategy for Injective Foundation. This involves developing and executing a multi-channel content calendar, focusing on translating complex DeFi and technical blockchain concepts into engaging narratives for a broad audience. The role demands a creative approach to content creation, with an emphasis on generating viral campaigns that resonate within the Web3 space.
A key aspect of this position is building and nurturing a network of Web3 Key Opinion Leaders (KOLs) and influencers. The manager will be tasked with identifying, engaging, and managing these partnerships to significantly expand the brand's reach and influence. This includes overseeing KOL budgets and ensuring that collaborations align with the overall marketing objectives to maximize impact.
Success in this role will be measured by the ability to drive growth through effective social media campaigns and influencer collaborations. The manager will continuously analyze social performance data to iterate on strategies, refine content, and optimize campaigns for virality and engagement. This is a high-autonomy position, offering the opportunity to directly shape the narrative of a prominent DeFi ecosystem.
The annual salary for this position is between $90,000 and $120,000 USD.
Skills that matter here
- social media management: This role will own the multi-channel content calendar and analyze social performance data.
- influencer marketing: The manager will build and manage a network of Web3 KOLs and influencers.
- storytelling: Exceptional storytelling and copywriting skills are required to translate complex concepts into compelling narratives.
- crypto startup experience: Candidates should have 3+ years of experience managing social media and marketing for a crypto startup.
- DeFi knowledge: The role requires translating complex DeFi concepts into engaging content.
Who this role suits
- A crypto-native marketer who thrives in a high-autonomy environment.
- Someone with a proven ability to grow social accounts and manage influencer budgets.
- A creative individual adept at simplifying complex technical information for a wider audience.
- A strategic thinker who uses data to refine and improve marketing campaigns.
From the employer
- Own the multi-channel content calendar, translating complex DeFi and technical blockchain concepts into compelling narratives.
- Build and manage a network of Web3 KOLs and influencers to expand brand reach.
- Analyze social performance data to iterate on viral campaigns.
- 3+ years of experience managing social media and marketing for a crypto startup.
- Proven track record of growing social accounts and managing KOL budgets.
- Exceptional storytelling and copywriting skills.
- High-autonomy role for a crypto-native marketer.
- Opportunity to shape the narrative of a top-tier DeFi ecosystem.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position.
What level of experience is required for this role?
Candidates should have at least 3 years of experience in social media and marketing for a crypto startup.
What is the salary range for this position?
The salary for this full-time role ranges from $90,000 to $120,000 USD.