User Acquisition Manager

About the role

This role focuses on leading all performance marketing for casual mobile games. The work involves developing comprehensive media strategies and plans, then executing globally scaled campaigns. A key part of the job is defining the metrics, objectives, and key results that measure campaign success, ensuring a data-driven approach to user acquisition.

The Senior User Acquisition Manager will collaborate with various internal teams to create effective campaigns, ensuring alignment across different departments. Managing relationships with external partners is also a core responsibility. Success in this position means continuously driving innovation through experiments and testing new approaches, while staying current with industry trends and digital marketing products.

The team at Original Games is described as a global group of developers, artists, marketers, thinkers, and doers, all focused on creating engaging casual mobile games. This role requires someone who can take significant ownership of projects, manage them effectively, and prioritize tasks to achieve business goals. The ideal candidate will have a strategic mindset combined with the ability to execute plans hands-on.

The salary for this position ranges from $86,250 to $138,000 annually.

Skills that matter here

• media buying/UA experience: This role requires a proven track record in media buying and user acquisition, demonstrating successful past results.
• SEM: Experience with Search Engine Marketing is necessary for designing and running effective user acquisition campaigns.
• large scale UA: The role involves managing user acquisition efforts at a global scale, requiring experience with large-scale operations.
• Re-engagement campaigns: Proven experience in re-engagement strategies is important for retaining and reactivating users.
• project management: Exceptional project management skills are needed to oversee performance marketing efforts from strategy to execution.
• problem-solving skills: The role requires a digital marketing veteran who can effectively solve challenges that arise in campaign management.

Who this role suits

• Someone who thrives on owning projects from start to finish, demonstrating strong accountability.
• A person who enjoys building and maintaining key relationships, both internally and with external partners.
• An individual with a strategic mindset who is also comfortable with hands-on execution.
• A candidate who is driven by data, capable of assessing performance both qualitatively and quantitatively.

From the employer

• Own the wide spectrum of performance marketing efforts for our games.
• Develop media strategies and plans across our ecosystem.
• Design and run globally scaled performance marketing campaigns.
• Define metrics, objectives, and key results.
• Collaborate with internal teams to create impactful campaigns.
• Manage external partner relationships.
• Drive innovation through experiments and testing.
• Stay updated on industry trends and digital marketing products.

• 2+ years of media buying/UA experience with proven results.
• Proven experience with SEM, large scale UA, and/or Re-engagement campaigns.
• Enjoys growing and managing key relationships.
• Digital marketing veteran with problem-solving skills.
• Exceptional ownership, project management, and prioritization skills.
• Strong ability to assess performance qualitatively and quantitatively.
• Strategic mindset with hands-on execution skills.

• Competitive salary and annual salary review.
• Regular team events: holidays, parties, teambuilding.
• Medical Insurance with dental coverage.
• $1000 to spend on education and growth annually.
• Health and Fitness Benefits.