VP of Marketing

About the role

This role involves driving Alpaca's global growth engine by overseeing all marketing functions, including brand development, content strategy, geographic expansion, and B2B/B2B2C growth initiatives. The VP of Marketing is responsible for developing multi-channel campaigns to build brand awareness and generate pipeline, while also establishing and refining Alpaca's global brand narrative. Success in this position means creating a world-class content engine and a robust geographic marketing strategy.

The VP of Marketing will report directly to the Chief Revenue Officer (CRO) and champion a data-driven approach to decision-making. This position requires a global mindset, fostering collaboration across different regions to achieve marketing objectives. The focus is on expanding Alpaca's reach and impact as a brokerage infrastructure provider serving financial institutions in over 40 countries.

A key aspect of this role is applying a deep understanding of enterprise marketing and account-based marketing (ABM) to generate demand within the B2B sector. The ideal candidate will have a proven track record in both B2B demand generation and brand building, particularly within the fintech, SaaS infrastructure, payments, brokerage, or broader financial services industries. This leadership position demands strong communication skills to guide and inspire marketing teams.

The annual salary for this position ranges from $112,000 to $188,000.

Skills that matter here

• B2B demand generation: This role requires proven experience in generating leads and pipeline specifically within a business-to-business context.
• brand building: The VP will own the global marketing strategy, including setting and elevating Alpaca's brand narrative.
• fintech: Experience in the financial technology sector is necessary to understand Alpaca's market and product offerings.
• enterprise marketing: The role demands mastery of marketing strategies tailored for large organizations and institutional clients.
• account-based marketing: This skill is crucial for targeting specific high-value accounts and driving B2B growth.
• leadership: The position requires strong leadership abilities to manage global marketing efforts and teams.

Who this role suits

• A leader with a decade or more of marketing experience, including substantial time in senior management roles.
• Someone who thrives on data-driven decision-making and can implement strategies with a global perspective.
• An individual with a background in financial services or related tech industries who understands complex B2B environments.
• A strategic thinker capable of both setting a global brand vision and executing multi-channel campaigns.

From the employer

• Drive Alpaca's growth engine, reporting to the CRO.
• Own global marketing across brand, content, GEO, B2B/B2B2C growth.
• Develop multi-channel campaigns for brand awareness and pipeline generation.
• Set and elevate Alpaca’s global brand narrative.
• Create a world-class content engine and GEO strategy.
• Champion data-driven decision making and global collaboration.

• 10+ years in marketing leadership, 5-8+ years in senior management.
• Proven track record in B2B demand generation and brand building.
• Experience in fintech, SaaS infrastructure, payments, brokerage, or financial services.
• Strong leadership and communication skills.
• Mastery of enterprise marketing and account-based marketing.
• Results-driven with a global mindset.

• Competitive salary & stock options.
• Health benefits.
• New hire home-office setup: USD $500.
• Monthly stipend: USD $150 via Brex Card.