Role in brief
Binance is seeking participants for its Accelerator Program focused on marketing in the Web3 space. This role involves executing marketing campaigns and engaging with communities. Ideal for those with experience in community initiatives and social media management.
About the role
The Binance Accelerator Program offers early career talent an immersive experience in the marketing field of the Web3 ecosystem. Participants will assist in planning and executing marketing campaigns aimed at retail users, helping to foster community engagement and manage events both online and offline.
Success in this role means effectively coordinating marketing efforts, analyzing campaign performance, and engaging with user communities across various platforms. Candidates will work closely with the Binance team and contribute to innovative marketing strategies that support business growth.
The salary range for this role is between $82,000 and $138,000, providing competitive compensation for marketing professionals.
Skills that matter here
- community initiatives: Experience in launching community initiatives is essential for engaging users and managing events.
- event management: Managing both online and offline events is a key responsibility of this role.
- social media management: Candidates should have experience managing social media platforms to effectively engage with the community.
Who this role suits
- Someone who enjoys working in a collaborative environment and values teamwork.
- A detail-oriented individual who can manage multiple tasks efficiently.
- A proactive learner who is enthusiastic about cryptocurrency and its culture.
- An adaptable person willing to work flexible hours to engage with the crypto community.
From the employer
- Assist in planning and executing marketing campaigns targeted at retail users, including promotions, product launches, and engagement strategies.
- Assist in preparing campaign proposals, submitting budgets for approval, and compiling post-campaign reports to analyze performance and ROI.
- Help coordinate and host both online and offline events such as product showcases, community meetups, webinars, and promotional activations.
- Foster and manage user communities across platforms (e.g., Telegram, Facebook, etc.), engage with members, and monitor community sentiment.
- Constantly work on new campaigns, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
- Support the recruitment, onboarding, and engagement of volunteer brand ambassadors through our Angel Program. Ensure alignment with campaign goals and track their contributions.
- Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
- Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
- Execute all marketing efforts with hands on approach.
- Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter).
- Experience in managing online/offline events.
- Experience managing social media: Instagram, Facebook, Telegram.
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
- Excellent organizational skills, Ability to Multitask with great time management skills needed.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
- A team player with a positive attitude and a willingness to learn.
- Understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures.
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Questions about this role
What is the remote policy?
The position is remote, but the work-from-home arrangement may vary depending on the team.
What is the seniority level for this role?
The job does not specify a seniority level, making it suitable for early career talent.
How do I apply for this position?
Interested candidates can apply through the Binance website.