Binance Accelerator Program - SEA Marketing

About the role

This role involves hands-on execution of marketing efforts aimed at retail users within the Web3 ecosystem. Responsibilities include assisting with campaign planning, budget proposals, and performance analysis, as well as coordinating online and offline events like product showcases and webinars. The position requires actively working on new campaigns and channels to drive acquisition growth and optimization.

A significant part of this role is dedicated to community engagement. The individual will foster and manage user communities on platforms such as Telegram and Facebook, monitor sentiment, and moderate discussions. This also extends to supporting the recruitment and engagement of volunteer brand ambassadors, ensuring their activities align with campaign goals and tracking their contributions.

Success in this position means effectively coordinating inter-departmental efforts, particularly between brand ambassadors and the Binance team, for tasks like lead collection and market research. The role demands organizational skills and the ability to manage multiple tasks while interacting frequently with the crypto community, often requiring flexible hours to accommodate global engagement.

The annual salary for this role is between $82,000 and $138,000 USD.

Skills that matter here

• launching community initiatives: This role requires experience in starting programs like online forums, ambassador programs, or event series to build and engage user communities.
• managing online/offline events: The individual will coordinate various events such as product showcases, meetups, and webinars to promote products and engage users.
• managing social media: Instagram, Facebook, Telegram: This position involves active management of these platforms for community interaction, content dissemination, and sentiment monitoring.
• organizational skills: The role demands strong organizational abilities to manage multiple marketing campaigns, events, and community initiatives simultaneously.
• fluency in English: Required for coordinating with international partners and stakeholders within Binance's global operations.
• understanding of cryptocurrency related terminologies and trends: This knowledge is essential for effectively engaging with the crypto community and developing relevant marketing content.

Who this role suits

• A self-starter with a proactive approach to marketing execution and community building.
• Someone who thrives in a fast-paced environment and is comfortable with flexible work hours to engage with a global community.
• An individual with strong interpersonal skills, capable of fostering positive community interactions and coordinating with various internal teams.
• A detail-oriented person who can manage multiple projects concurrently while maintaining a focus on campaign performance and ROI.

From the employer

• Assist in planning and executing marketing campaigns targeted at retail users, including promotions, product launches, and engagement strategies.
• Assist in preparing campaign proposals, submitting budgets for approval, and compiling post-campaign reports to analyze performance and ROI.
• Help coordinate and host both online and offline events such as product showcases, community meetups, webinars, and promotional activations.
• Foster and manage user communities across platforms (e.g., Telegram, Facebook, etc.), engage with members, and monitor community sentiment.
• Constantly work on new campaigns, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Support the recruitment, onboarding, and engagement of volunteer brand ambassadors through our Angel Program. Ensure alignment with campaign goals and track their contributions.
• Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
• Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
• Execute all marketing efforts with hands on approach.

• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter).
• Experience in managing online/offline events.
• Experience managing social media: Instagram, Facebook, Telegram.
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
• Excellent organizational skills, Ability to Multitask with great time management skills needed.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
• A team player with a positive attitude and a willingness to learn.
• Understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).