Demand Generation Manager

About the role

This role involves developing and implementing multi-channel campaigns designed to create sales-qualified opportunities. The manager will be responsible for both strategic planning and hands-on execution, particularly for 1:few programs that include email nurtures, webinars, and paid media. Collaboration with the Demand Generation Lead on broader 1:many campaigns is also a key aspect of the work.

The position operates at the intersection of marketing strategy, technology, and data analysis. A significant part of the role is dedicated to reporting on campaign performance, with direct accountability for pipeline contribution and achieving sales-qualified opportunity targets. This requires a strong analytical approach to marketing efforts.

Success in this role means effectively driving pipeline growth through well-executed campaigns and clear reporting. The Demand Generation Manager will work closely with Sales, Content, and Product Marketing teams to align strategies and maximize impact. This collaborative environment requires strong communication and coordination skills to achieve shared marketing and sales objectives.

The salary for this position ranges from $57,500 to $97,750.

Skills that matter here

• HubSpot: This role requires hands-on proficiency with HubSpot for campaign execution and management.
• 6sense: The Demand Generation Manager will use 6sense to support campaign strategies and execution.
• Salesforce: Proficiency in Salesforce is needed for tracking and managing sales-related data and opportunities generated by campaigns.

Who this role suits

• A candidate with 2-4 years of experience in B2B demand generation or growth marketing.
• Someone who can design and execute both large-scale programs and account-based plays.
• An individual with strong analytical skills who can build campaign reports and interpret funnel metrics.
• A person who excels at cross-functional collaboration, especially when working with sales teams.

From the employer

• Own the strategy and execution of multi-channel campaigns.
• Build the 1:few program including email nurtures, webinars, and paid media.
• Collaborate with the Demand Generation Lead on select 1:many campaigns.
• Operate at the intersection of marketing strategy, technology, and analytics.
• Own campaign performance reporting and be accountable for pipeline contribution and SQO targets.
• Work cross-functionally with Sales, Content, and Product Marketing.

• 2-4 years of experience in B2B demand generation or growth marketing.
• Hands-on proficiency with HubSpot, 6sense, and Salesforce.
• Experience designing and executing both 1:many scaled programs and 1:few account-based plays.
• Strong analytical skills with the ability to build campaign reporting and interpret funnel metrics.
• Excellent cross-functional collaboration skills, particularly with Sales.
• Experience with A/B testing, audience segmentation, and multi-touch attribution in a SaaS or technology company.
• Availability to collaborate across U.S. and European time zones.

• Unlimited vacation time with a strong encouragement to take at least 3 weeks per year.
• Competitive compensation package including stock options.
• Fully remote team.
• Work from home stipend.
• Apple laptops provided for new employees.
• Training and development budget refreshed each year.
• Maternity & Paternity leave for qualified employees.
• Company sponsored US health coverage (100% paid for employee).