Technical Marketing Manager

About the role

This position centers on transforming the technical work of security engineers into engaging marketing content. The manager will track engineering output, ensuring it is effectively communicated through blogs, social media, and newsletters. A core responsibility is to manage the company's online presence and engagement at industry events, bridging the gap between deep technical research and broader audience understanding.

The role requires planning and executing multi-channel marketing campaigns to promote Trail of Bits' work in areas like AppSec and AI/ML Security. This includes developing strategies to reach technical audiences and demonstrating the value of the company's research and solutions. Success in this role means effectively connecting marketing activities to measurable outcomes, requiring a strong analytical approach to reporting.

Candidates should have a background in demand generation and be adept at writing for technical audiences. Familiarity with the AppSec and AI/ML ecosystems is important, as is proficiency with marketing automation platforms and developer-centric tools. The role is fully remote, offering an opportunity to contribute to a company focused on democratizing security information.

The compensation for this role is between $130,000 and $160,000 USD.

Skills that matter here

• HubSpot: This platform will be used for marketing automation, campaign management, and potentially analytics.
• GitHub: Familiarity with GitHub suggests the role may involve interacting with developer tools or open-source projects for marketing purposes.
• markdown: Markdown proficiency indicates a need to create and format technical content for blogs, documentation, or other written materials.
• Claude Code: This tool may be used for content creation, analysis, or interaction with AI-related security topics.

Who this role suits

• A person who can translate complex technical information into clear, compelling marketing messages.
• Someone with a track record of planning and executing multi-channel marketing campaigns.
• An individual who is analytical and uses data to connect marketing efforts to business results.
• A marketer who understands the nuances of AppSec and AI/ML security domains.

From the employer

• Track engineering output and ensure coverage through blogs, social media, and newsletters.
• Manage social media presence and industry event participation.
• Plan and execute multi-channel campaigns.
• Improve analytics and reporting to connect marketing activities to outcomes.

• Experience in demand generation and running campaigns.
• Ability to write for technical audiences.
• Awareness of AppSec and AI/ML ecosystems.
• Proficiency in marketing automation platforms and developer-adjacent tools.

• Competitive salary with performance-based bonuses.
• Fully company-paid insurance packages.
• 401(k) plan with a 5% match.
• 20 days of paid vacation.
• Parental leave and relocation assistance.
• Working-from-Home and Learning & Development stipends.