Director of Product Marketing

About the role

This Director of Product Marketing role is central to MetaMask's evolution from a crypto wallet into a broader consumer finance platform. The individual will define the product marketing strategy, positioning, and go-to-market approach for new financial experiences. This involves making complex digital value concepts accessible to a wider audience, focusing on how users can save, earn, move, and use money within the platform.

A key part of this position involves driving adoption, engagement, and retention for MetaMask's new offerings. The Director will collaborate closely with Growth and Analytics teams to identify market opportunities and advocate for user needs throughout the product development cycle. This ensures that marketing efforts are aligned with user expectations and business goals.

Success in this role means building robust product marketing frameworks and systems that support the platform's growth. The Director will be responsible for designing comprehensive go-to-market strategies that span the entire product lifecycle, from initial launch to ongoing user engagement. This requires a blend of strategic thinking and hands-on execution within a remote-first team setting.

The annual salary for this position ranges from $146,000 to $215,000 USD.

Skills that matter here

• Product Marketing: This role requires extensive experience in product marketing, specifically defining strategies and executing go-to-market plans for consumer products.
• consumer-facing financial products: The role involves marketing new money experiences, so familiarity with financial products for consumers is essential.
• GTM strategies: The Director will be responsible for designing and implementing go-to-market strategies for new features and products across their lifecycle.
• fintech or consumer platforms: Experience in these areas is preferred, as the role focuses on expanding MetaMask into a consumer finance platform.
• international markets: Exposure to international markets is preferred, indicating a global scope for the product marketing efforts.

Who this role suits

• A strategic leader who can define overarching marketing directions while also engaging in hands-on execution.
• Someone with a strong background in consumer finance, capable of translating complex concepts into clear, user-friendly narratives.
• An individual comfortable operating in ambiguous environments, building new frameworks and systems from the ground up.
• A collaborative professional who can build strong relationships across different teams, particularly Growth and Analytics.

From the employer

• Define product marketing strategy for MetaMask's new phase.
• Shape positioning and go-to-market approach for consumer finance experiences.
• Translate complex concepts into consumer-friendly stories.
• Drive adoption, engagement, and retention.
• Partner with Growth and Analytics teams to identify new opportunities.
• Design GTM strategies across the product lifecycle.
• Advocate for user needs throughout product development.
• Build product marketing frameworks and systems.

• 10+ years in Product Marketing or related roles.
• Experience with consumer-facing financial products.
• Ability to define strategy and execute hands-on.
• Strong cross-functional credibility.
• Experience in ambiguity and building GTM strategies.
• Preferred: Experience at fintech or consumer platforms, exposure to international markets.

• Competitive benefits package.
• Equity in the company.
• Continuous learning opportunities.
• Unlimited vacation/holidays.
• Flexible working arrangements.
• Remote-first team.