Founder Brand & Social Media Manager (Crypto)
Role in brief
Gravity Team, a crypto market maker, is seeking a Founder Brand & Social Media Manager to manage the public presence of their founders. This role focuses on creating and distributing content across social platforms, particularly X and LinkedIn, for individuals with a strong understanding of crypto culture and experience supporting public figures.
About the role
This role centers on building and maintaining the public image of Gravity Team's founders across various social media platforms. You will be responsible for capturing content at events, converting live discussions into social posts, and drafting communications that align with the founder's voice. The position requires active participation in industry events alongside the founders to gather material and ensure consistent messaging.
Beyond founder branding, the role includes supporting the company's social media channels, coordinating content schedules, and analyzing performance to refine strategies. You will need to stay informed about ongoing discussions and narratives within the crypto space on X and LinkedIn. This position offers an opportunity to contribute broadly based on individual strengths.
Success in this role means effectively growing the founder's presence and ensuring their market views are translated into timely, relevant social content. It involves a continuous cycle of content creation, distribution, and performance analysis in a fast-paced environment. The ideal candidate will be adept at adapting tone and voice to match the founder's persona while maintaining a strong understanding of crypto market dynamics.
The salary for this position ranges from $30,000 to $180,000 annually, depending on experience.
Skills that matter here
- Crypto-native: This role requires deep familiarity with crypto culture, terminology, and market structures to effectively communicate within the industry.
- Social media: The position demands comfort and proficiency with platforms like X and LinkedIn for content creation, distribution, and engagement.
- Video capture: You will need to capture short, clean video and photo content using a phone during events and meetings.
- Written English: Strong writing skills are essential for drafting posts, threads, and talking points in the founder's voice while adapting tone.
- Tech-savvy: The role requires quickly learning and adapting to new tools and workflows for content creation and management.
- Basic video editing: Experience with tools like CapCut or Premiere is a plus for refining captured video content before publishing.
Who this role suits
- You have a background supporting executives or public figures in their personal branding efforts.
- You are naturally curious about market trends and opinions, especially within the crypto industry.
- You thrive in dynamic, fast-moving environments and can adapt quickly to new information.
- You are comfortable shadowing individuals at events and capturing spontaneous content.
From the employer
What You Will Do
- Founder branding (core focus)
- Manage and grow the founder's presence across X, LinkedIn and emerging formats
- Capture short-form video, photos and notes during events, meetings and travel
- Turn live conversations, panels, and market views into timely social content
- Help define and maintain content pillars aligned with the founder's thinking
- Draft posts, threads and talking points in the founder's voice
- Actively shadow the founder at conferences, meetups and industry events
- Social & content support
- Support company social channels where relevant
- Coordinate basic content scheduling and publishing
- Track what's performing, what's not and adjust quickly
- Stay plugged into crypto X, LinkedIn discourse and market narratives
- Contribute beyond the core role based on your strengths and interests
What We Expect
- Must-haves (non-negotiable)
- Crypto-native, or deeply familiar with crypto culture and language (CeFi, stablecoins, market structure, trading, infra - retail or B2B is fine)
- Experience supporting an executive, founder or public-facing individual
- Extremely comfortable on social media, especially X and LinkedIn
- Able to capture quick, clean video on a phone (events, walk-and-talks, short clips)
- Tech-savvy and fast, you pick up tools and workflows quickly
- Strong written English, with the ability to adapt tone and voice
- Curious about markets, opinions and why things matter
- Nice-to-haves
- Basic video editing (CapCut, Final Cut, Premiere, etc.)
- Understanding of market making, trading or institutional crypto (not required, but a plus)
- Comfortable working in fast-moving environments
What's In It For You
- Work together with a highly talented international team
- Possibility to participate in crypto and fintech industry events and gain exposure to the rapidly evolving digital asset ecosystem
- Fast-moving, challenging, and unique business problems in a global trading environment
- Competitive salary and motivating bonus system depending on experience
- Flexible working hours and a supportive, collaborative work culture
- Learning & Development budget of 3000 EUR per year to support your growth
- Opportunity to work remotely or from our offices in Europe or Asia
- Regular team events in Latvia and abroad
- Benefits that can be customized, including food, sports, transportation, wellness, and other lifestyle perks.
Questions about this role
What is the remote work policy for this role?
This is a remote position, and the company also offers the option to work from their offices in Europe or Asia.
What level of experience is expected for this position?
The company expects candidates to have experience supporting an executive, founder, or public-facing individual, along with a deep understanding of crypto.
How should I apply for this role?
The job description does not specify an application method, so candidates should refer to the original posting on the company's website for instructions.