Role in brief
Collectly is a healthcare technology firm seeking a Founding Product Marketing Manager to lead marketing strategies and customer engagement. Ideal candidates have B2B SaaS product marketing experience in healthcare and strong communication skills.
About the role
As the Founding Product Marketing Manager at Collectly, you will be responsible for shaping go-to-market strategies and enhancing customer engagement in the healthcare technology sector. Your role will involve developing messaging frameworks, leading product launches, and creating impactful marketing materials that resonate with customers.
You will collaborate closely with Sales and Customer Success teams to drive customer advocacy and expand adoption of Collectly's solutions. Success in this position hinges on your ability to analyze market trends, gather customer insights, and effectively communicate the value of Collectly's offerings.
The salary range for this role is between $57,500 and $97,750.
Who this role suits
- You have a strong background in B2B SaaS product marketing, particularly in healthcare.
- You excel in storytelling and can translate complex technical features into clear benefits for customers.
- You thrive in collaborative environments and enjoy working across multiple teams.
- You possess exceptional communication skills and are comfortable engaging with customers.
From the employer
Key Responsibilities:
- Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
- Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
- Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories.
- Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
- Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
- Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement.
- Analyze competitive landscape and market trends to refine Collectly's positioning.
Required Qualifications:
- 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment.
- Background in healthcare, RCM, or EHR ecosystems.
- Strong storytelling ability - can translate technical features into clear, compelling customer benefits.
- Experience building GTM launch plans and enablement assets that drive adoption.
- Exceptional written and verbal communication skills.
- Comfortable interviewing customers, building case studies, and creating advocacy programs.
- Highly collaborative, able to work across Product, Sales, and Marketing.
- Familiarity with sales enablement tools and platforms.
Why You'll Love It Here:
- Unlimited PTO: We believe in work-life balance and encourage you to recharge when you need it.
- Comprehensive Health Coverage: Fully paid medical, dental, and vision insurance for you and your dependents, because your well-being matters to us.
- Equity Opportunities: Share in our success with stock options - your hard work will drive our growth.
- Retirement Planning Made Easy: Enjoy a 401(k) with a generous company match to secure your future.
- Student Loan Support: We help lighten the load with contributions toward your student loans.
- Competitive Compensation: $150,000 - $185,000 per year.
Questions about this role
What is the remote policy?
This role is fully remote.
What level of experience is required?
Candidates should have at least 5 years of experience in B2B SaaS product marketing within the healthcare tech sector.