Role in brief
Collectly is seeking a Founding Product Marketing Manager to lead go-to-market strategies for its AI-driven healthcare revenue cycle management solutions. This role involves developing positioning, creating marketing assets, and collaborating with sales and product teams. Candidates with B2B SaaS product marketing experience in healthcare technology, strong storytelling abilities, and a background in RCM or EHR ecosystems should apply.
About the role
This role focuses on defining Collectly's market presence and driving product adoption. The Founding Product Marketing Manager will craft messaging frameworks that highlight the company's distinct value, lead the launch of new products and features through comprehensive go-to-market plans, and develop impactful marketing materials such as case studies and customer stories. Success in this position means effectively communicating the value of Collectly's AI-powered solutions to healthcare providers and patients.
The individual will work closely with sales and customer success teams to foster customer advocacy and expand product usage. A key responsibility involves gathering customer feedback and market insights, which will directly inform both product development and marketing strategies. This collaborative approach ensures that Collectly's offerings remain relevant and compelling in a competitive landscape, directly influencing the company's growth trajectory.
A significant part of the role involves supporting the sales team by building and maintaining essential enablement resources, including battle cards and pitch decks. The Product Marketing Manager will also continuously analyze the competitive environment and market trends to refine Collectly's positioning. This strategic and hands-on role is critical for a lead-level professional who can translate technical healthcare solutions into clear, customer-centric benefits.
The annual salary for this position ranges from $57,500 to $97,750.
Skills that matter here
- B2B SaaS Product Marketing: This role requires experience in business-to-business software product marketing, specifically within a healthcare technology context.
- Customer Marketing: The position involves creating marketing campaigns and materials specifically aimed at existing customers to drive engagement and advocacy.
- healthcare tech environment: A background in the healthcare technology sector is essential for understanding the specific market and customer needs.
- storytelling ability: The role demands the ability to translate complex technical features into clear, compelling narratives that resonate with target audiences.
- GTM launch plans: Experience in developing and executing go-to-market strategies for new product launches and feature rollouts is a core requirement.
- sales enablement tools and platforms: Familiarity with tools that support sales teams in their efforts to sell products is necessary for creating effective resources.
Who this role suits
- A person with at least five years of experience in B2B SaaS product marketing within healthcare technology.
- Someone who can effectively translate technical product features into clear, compelling customer benefits.
- An individual comfortable leading go-to-market strategies and creating sales enablement resources.
- A highly collaborative professional who can work across product, sales, and marketing teams.
From the employer
Key Responsibilities:
- Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
- Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
- Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories.
- Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
- Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
- Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement.
- Analyze competitive landscape and market trends to refine Collectly's positioning.
Required Qualifications:
- 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment.
- Background in healthcare, RCM, or EHR ecosystems.
- Strong storytelling ability - can translate technical features into clear, compelling customer benefits.
- Experience building GTM launch plans and enablement assets that drive adoption.
- Exceptional written and verbal communication skills.
- Comfortable interviewing customers, building case studies, and creating advocacy programs.
- Highly collaborative, able to work across Product, Sales, and Marketing.
- Familiarity with sales enablement tools and platforms.
Why You'll Love It Here:
- Unlimited PTO: We believe in work-life balance and encourage you to recharge when you need it.
- Comprehensive Health Coverage: Fully paid medical, dental, and vision insurance for you and your dependents, because your well-being matters to us.
- Equity Opportunities: Share in our success with stock options - your hard work will drive our growth.
- Retirement Planning Made Easy: Enjoy a 401(k) with a generous company match to secure your future.
- Student Loan Support: We help lighten the load with contributions toward your student loans.
- Competitive Compensation: $150,000 - $185,000 per year.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position.
What level of seniority is expected for this position?
This role is designated as a lead-level position.
What specific industry background is required?
Candidates must have a background in healthcare, Revenue Cycle Management (RCM), or Electronic Health Record (EHR) ecosystems.