Marketing Lead - Brazil

About the role

In this role, you will manage and execute marketing campaigns tailored for the Brazilian market, working closely with the Director of Marketing Americas. Your focus will be on user growth and brand awareness, utilizing both online and offline strategies to engage local audiences effectively.

You will collaborate with global marketing teams to localize campaigns, optimize user journeys, and analyze data to improve campaign effectiveness. Success will be measured by your ability to grow the user base and enhance the Binance brand presence in Brazil.

The salary range for this role is between $130,000 and $225,000, reflecting the seniority and responsibilities involved.

Who this role suits

• You have a strong background in marketing, ideally in fast-paced industries.
• You are fluent in Portuguese, Spanish, and English, facilitating communication across teams.
• You thrive in independent work environments and possess a results-oriented mindset.
• You have a genuine interest in crypto and blockchain technology.

From the employer

• Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
• Work with global marketing to localize relevant campaigns in service of user growth
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
• Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
• Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
• Manage new media partnerships end-to-end to drive measurable growth
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
• Help shape the Binance brand in Latam Region
• Management of team.

• Fluency in Portuguese, Spanish and English is a must
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
• Must have a strong interest and knowledge in crypto/blockchain/technology
• Must be able to work independently
• A university degree relating to Marketing is a plus
• Strong coordination skills and strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management
• Proven experience in growing and managing user base.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.