Marketing Lead - Brazil

About the role

This role focuses on developing and executing marketing campaigns specifically for the Brazilian market, working closely with the Director of Marketing Americas. The Marketing Lead will localize global campaigns to suit regional needs, manage strategic partnerships, and experiment with different channels and messaging to optimize user acquisition. A key part of the work involves understanding the user journey to improve conversion rates through product feedback, education, and operational campaigns.

The position requires an execution-oriented approach to ideate, test, and optimize growth strategies across both paid acquisition and product enhancements for web and native-app platforms. This includes planning and executing online and some offline marketing activities, events, and campaigns tailored for local audiences. The goal is to expand the user base and increase brand awareness in Brazil through creative and informative initiatives.

Success in this role means continuously monitoring campaign performance using data analysis and user feedback to enhance efficacy and user experience. The Marketing Lead will also manage new media partnerships from start to finish to ensure measurable growth. This person will contribute to shaping the Binance brand in the Latam Region and will be responsible for team management.

The annual salary for this role ranges from $130,000 to $225,000 USD.

Skills that matter here

• Portuguese: Fluency is required to effectively communicate with the target audience and manage local campaigns in Brazil.
• Spanish: Fluency is required for broader regional communication and collaboration within Latin America.
• English: Fluency is essential for collaborating with global marketing teams and internal stakeholders.
• marketing experience: A minimum of five years is needed to manage and execute regional campaigns and strategies effectively.
• crypto/blockchain/technology: A strong interest and knowledge are necessary to understand the product and industry context for marketing efforts.
• user base: Proven experience in growing and managing a user base is crucial for achieving growth objectives in Brazil.

Who this role suits

• A person who is highly execution-oriented and driven to achieve results, even in a fast-paced environment.
• Someone who thrives on working independently and taking ownership of regional marketing initiatives.
• An individual with a strategic mindset for marketing, capable of coordinating various activities and partnerships.
• A candidate who is user-obsessed, constantly seeking to understand and improve the user journey and conversion funnels.

From the employer

• Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
• Work with global marketing to localize relevant campaigns in service of user growth
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences
• Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
• Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
• Manage new media partnerships end-to-end to drive measurable growth
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
• Help shape the Binance brand in Latam Region
• Management of team.

• Fluency in Portuguese, Spanish and English is a must
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
• Must have a strong interest and knowledge in crypto/blockchain/technology
• Must be able to work independently
• A university degree relating to Marketing is a plus
• Strong coordination skills and strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management
• Proven experience in growing and managing user base.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.