Growth Campaign Manager - French Speaker

About the role

This role focuses on driving user growth and engagement within the European market for a leading global blockchain ecosystem. The work involves end-to-end management of marketing campaigns, from initial planning and execution to continuous optimization. A key part of the job is developing and managing lifecycle marketing initiatives designed to maximize user activation and retention across various programs.

Success in this position requires a strong analytical approach to marketing. The manager will be responsible for analyzing campaign data and user behavior patterns to identify areas for improvement and implement data-driven strategies. This includes conducting A/B tests and working closely with product, content, and operations teams to ensure cohesive and effective campaign delivery. Regular reporting on key performance indicators (KPIs) is also essential to track progress and propose ongoing enhancements.

The ideal candidate will have a background in digital marketing, growth, or campaign management, with specific experience in user acquisition and retention strategies. An understanding of segmentation, marketing automation, and funnel optimization will be crucial. The role operates within a global organization that values innovation and autonomy, offering the chance to contribute to the advancement of financial access through blockchain technology.

The salary for this position ranges from $125,000 to $220,000 USD.

Skills that matter here

• digital marketing: This role requires a background in digital marketing to plan and execute campaigns for user acquisition and retention.
• user behavior analysis: The role involves analyzing user behavior data to optimize campaign performance and improve retention strategies.
• lifecycle campaigns: Experience with lifecycle campaigns is necessary to manage user activation and retention programs effectively.
• A/B testing: The manager will conduct A/B testing to refine campaign elements and improve overall performance.
• French: Fluency in French is highly desirable for targeting and engaging users within the European market.
• cryptocurrencies, blockchain, and fintech: An interest in these areas is important to align with the company's mission and product offerings.

Who this role suits

• You are an analytically-minded individual who enjoys using data to drive marketing decisions.
• You thrive in a role where you can autonomously manage campaigns from strategy to optimization.
• You are collaborative and enjoy working with cross-functional teams to achieve marketing goals.
• You are passionate about digital assets and the potential of blockchain technology.

From the employer

• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs.
• Develop and manage lifecycle marketing campaigns to maximize user activation and retention.
• Analyze campaign data and user behavior to improve performance.
• Conduct A/B testing and collaborate with product, content, and operations teams.
• Report KPIs and propose continuous improvements.

• Minimum 3 years of experience in digital marketing, growth, or campaign management.
• Analytical mindset with experience in user behavior analysis and retention strategies.
• Proven experience executing lifecycle and acquisition campaigns.
• Knowledge of segmentation, automation, A/B testing, and funnel optimization.
• Fluency in English; bilingual capability in French is highly desirable.
• Interest in cryptocurrencies, blockchain, and fintech.

• Shape the future with the world's leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization.
• Tackle unique projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with career growth opportunities.
• Competitive salary and company benefits.
• Work-from-home arrangement.