Retention Growth Manager

About the role

This role focuses on developing and executing strategies to improve user engagement and retention. You will be responsible for designing and optimizing user lifecycle journeys, from onboarding to reactivation, with the goal of increasing product usage and long-term retention. This involves managing various communication channels and transitioning processes towards automated, event-based triggers.

A key part of the position is managing user communications across multiple platforms, including email, push notifications, and in-app messages, to deliver personalized experiences. You will also launch and monitor campaigns, using experimentation and A/B testing to validate hypotheses and identify effective growth initiatives. The role requires defining segmentation requirements and advocating for retention priorities with product teams.

Success in this position means leveraging data-driven insights to optimize user experiences and improve key retention metrics. You will lead bonus and motivational campaigns, ensuring compliance with Responsible Gaming policies. Additionally, you will manage a small team, working collaboratively with Product, Analytics, CRM, Marketing, and Development teams to achieve retention growth objectives.

The annual salary for this position ranges from $40,000 to $65,000 USD, with additional performance bonuses.

Skills that matter here

• Retention and lifecycle marketing expertise: This role requires developing and implementing strategies for user activation, retention, reactivation, and win-back to drive sustained engagement.
• CRM and communication channels: You will manage user communications across various channels like email, push notifications, and SMS to improve user retention and activity.
• Data-driven growth management: The role involves analyzing user behavior, identifying friction points, and validating retention initiatives through measurable business impact.
• Segmentation and experimentation: You will build user segmentation frameworks and conduct A/B tests with control groups to optimize communication and retention performance.
• Campaign and bonus mechanics: This position requires designing and evaluating bonus, loyalty, and motivational campaigns, understanding their incremental impact and costs.
• Strategic stakeholder management: You will collaborate with various internal teams, advocating for retention initiatives with data-backed business cases.

Who this role suits

• A person who thrives on using data to understand user behavior and optimize engagement.
• Someone with a strategic mindset who can develop and execute comprehensive lifecycle marketing plans.
• An individual who enjoys collaborating with diverse teams and advocating for their initiatives.
• A leader capable of managing a small team and driving retention growth objectives.

From the employer

• Develop and execute activation, retention, reactivation, and win-back strategies to increase user engagement, product usage frequency, and long-term retention
• Design and optimize lifecycle journeys including onboarding, activation, engagement, churn prevention, and reactivation scenarios to improve key retention metrics
• Manage user communications across email, push notifications, in-app messages, SMS, messengers, and chatbot channels to deliver personalized and scalable customer experiences
• Launch, monitor, and optimize regular, trigger-based, and segment-driven campaigns while transitioning communication processes toward automated workflows and event-based triggers
• Formulate, prioritize, and validate retention hypotheses through experimentation, A/B testing, control groups, and uplift analysis to identify the most effective growth initiatives
• Lead bonus and motivational campaigns, define segmentation requirements, advocate retention priorities with product teams, ensure compliance with Responsible Gaming policies, and manage a small team to achieve retention growth objectives

• Retention and lifecycle marketing expertise: 3+ years of experience developing activation, retention, reactivation, and win-back strategies that drive sustainable growth in user engagement and product usage
• CRM and communication channels: Strong experience managing lifecycle communications across email, push notifications, in-app messages, SMS, messengers, and chatbot channels to improve user retention and activity
• Data-driven growth management: Ability to analyze user behavior, identify friction points in the customer journey, formulate retention hypotheses, and validate initiatives through measurable business impact
• Segmentation and experimentation: Experience building user segmentation frameworks, conducting A/B tests, working with control groups and uplift analysis to optimize communication and retention performance
• Campaign and bonus mechanics: Expertise in designing and evaluating bonus, loyalty, and motivational campaigns with a clear understanding of incremental impact, retention effects, and incentive costs
• Strategic stakeholder management: Ability to collaborate with Product, Analytics, CRM, Marketing, and Development teams while advocating for retention initiatives through data-backed business cases
• AI and automation tools: Experience leveraging AI-powered solutions, automation platforms, and advanced CRM technologies to improve campaign efficiency, personalization, and retention performance

• High salary (plus performance bonuses and salary revision)
• Work schedule: Mon-Fri (9h with 1h lunch break), flexible start 8:00-10:00
• 24-days holiday leave
• First line seaview from your office
• Corporate English and Greek lessons
• GYM and SPA in the office
• Corporate meals
• Eventful corporate life
• Exciting work challenges that allow you to grow to your full potential
• A strong team of like-minded professionals who will be by your side to accomplish ambitious projects, stimulate your professional development and bring experience