Growth Manager - Africa

About the role

In this role, you will focus on driving lifecycle marketing efforts across the African region for Binance, the largest cryptocurrency exchange globally. Your responsibilities will include managing key user metrics and developing strategies to maximize client value.

You will collaborate with various stakeholders to implement global initiatives and localize marketing efforts. Success in this position involves utilizing data-driven insights to establish best practices and creatively unlocking new user growth.

The salary range for this role reflects competitive compensation in the industry.

Skills that matter here

• lifecycle management: This role requires a minimum of 5 years of experience in lifecycle management to effectively drive user engagement.
• CRM/lifecycle management: Experience with CRM and lifecycle management is essential for launching successful campaigns.
• email marketing/automation: Proficiency in email marketing and automation will be important for managing user communication.
• analytical capabilities: Strong analytical skills are needed to assess user behavior and inform marketing strategies.
• creative thinking: Innovative marketing strategies will be developed through creative thinking.

Who this role suits

• A candidate who thrives in a fast-paced, data-driven environment.
• Someone with a strong background in marketing and user engagement strategies.
• A creative thinker who is passionate about the crypto industry.
• An individual who enjoys collaborating with diverse teams and stakeholders.

From the employer

• Drive and lead lifecycle marketing efforts across the African Region.
• Manage user lifecycle metrics: activation, retention, and regaining churned users.
• Develop marketing strategies for client value maximization.
• Unlock new user growth through product offerings design.
• Establish marketing best practices using data-driven insights.
• Collaborate with stakeholders to localize and execute global initiatives.

• Minimum of 5 years of experience in lifecycle management.
• Experience in launching campaigns throughout the user lifecycle.
• Skilled in CRM/lifecycle management and email marketing/automation.
• Strong analytical capabilities in user behavior analysis.
• Creative thinking for innovative marketing strategies.
• Crypto enthusiast.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization.
• Competitive salary and company benefits.
• Work-from-home arrangement.
• Opportunities for career growth and continuous learning.