Growth Manager - Africa

About the role

This role involves leading lifecycle marketing strategies specifically for the African region. The Growth Manager will be responsible for key user lifecycle metrics, including activation, retention, and re-engaging users who have churned. A core part of the work includes designing product offerings that attract new users and developing marketing strategies to maximize client value.

The position requires establishing marketing best practices that are informed by data-driven insights. This means using analytical capabilities to understand user behavior and then applying those insights to refine campaigns. The manager will also collaborate with various stakeholders to adapt global marketing initiatives for local markets and ensure their effective execution.

Success in this position means effectively driving user growth and engagement across Africa by implementing creative and data-backed marketing campaigns. The role requires someone who can not only develop strategies but also manage their implementation from conception to completion, ensuring alignment with global company goals and local market needs.

The annual salary for this position ranges from $82,000 to $138,000.

Skills that matter here

• lifecycle management: This role requires extensive experience in managing the entire user journey, from activation to retention and re-engagement.
• launching campaigns: The manager will be responsible for executing marketing campaigns at various stages of the user lifecycle.
• CRM/lifecycle management: Proficiency in CRM tools is necessary to effectively manage and track user interactions and progress.
• email marketing/automation: The role involves using email to communicate with users and automate marketing sequences.
• user behavior analysis: Strong analytical skills are needed to interpret user data and inform marketing decisions.
• creative thinking: This skill is essential for developing innovative marketing strategies that stand out in the crypto market.

Who this role suits

• A candidate with at least five years of experience specifically in lifecycle marketing.
• Someone who enjoys using data to inform and refine marketing strategies.
• An individual who can work collaboratively to localize and implement global initiatives.
• A person with a genuine interest in cryptocurrency and the blockchain ecosystem.

From the employer

• Drive and lead lifecycle marketing efforts across the African Region.
• Manage user lifecycle metrics: activation, retention, and regaining churned users.
• Develop marketing strategies for client value maximization.
• Unlock new user growth through product offerings design.
• Establish marketing best practices using data-driven insights.
• Collaborate with stakeholders to localize and execute global initiatives.

• Minimum of 5 years of experience in lifecycle management.
• Experience in launching campaigns throughout the user lifecycle.
• Skilled in CRM/lifecycle management and email marketing/automation.
• Strong analytical capabilities in user behavior analysis.
• Creative thinking for innovative marketing strategies.
• Crypto enthusiast.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization.
• Competitive salary and company benefits.
• Work-from-home arrangement.
• Opportunities for career growth and continuous learning.