Growth Marketing Manager

About the role

This role focuses on executing and refining paid marketing campaigns across multiple platforms, including Meta, Google Ads, LinkedIn, X, and Reddit. The Growth Marketing Manager will be responsible for driving traffic and submissions for key marketing assets such as ebooks, reports, and webinars. Success in this position means effectively connecting various marketing channels, from ads to email sequences, to create a unified and efficient conversion funnel.

The individual will be tasked with continuous experimentation, testing different audiences, creatives, landing pages, and funnel stages to optimize performance. A core part of the job involves tracking key metrics like demo conversions, pipeline impact, and return on investment, utilizing tools like HubSpot and product analytics. This data-driven approach is essential for informing strategy and demonstrating campaign effectiveness.

Collaboration is a significant aspect of this position, requiring close work with design, content, and sales teams to ensure marketing efforts are aligned and integrated. The ideal candidate will have a background in performance or growth marketing, preferably within the B2B SaaS sector, and experience managing substantial advertising budgets. This role is for someone who thrives on direct communication and takes ownership of their work within a flexible remote environment.

The listed salary for this position ranges from $57,500 to $97,750 USD.

Skills that matter here

• HubSpot: This role uses HubSpot for tracking demo conversions, pipeline impact, and overall campaign ROI.
• GA4: The Growth Marketing Manager will use GA4 for analytical tasks related to campaign performance.
• Meta Ads: The role requires launching and optimizing paid campaigns specifically on Meta platforms.
• Google Ads: This position involves managing and optimizing paid advertising campaigns through Google Ads.

Who this role suits

• Someone with 2-4 years of experience in performance or growth marketing, ideally within B2B SaaS.
• A candidate who has managed advertising budgets exceeding $10,000 per month.
• An individual comfortable with hands-on management of multiple digital marketing channels.
• A marketer with strong analytical abilities, capable of tracking and optimizing campaign performance.

From the employer

• Launch and optimize paid campaigns across Meta, Google Ads, LinkedIn, X, and Reddit.
• Drive traffic and submissions for ebooks, reports, and webinars.
• Connect ads, organic social, landing pages, and email sequences into cohesive conversions.
• Test audiences, creatives, landing pages, and funnels.
• Track demo conversions, pipeline impact, and ROI using HubSpot and product analytics.
• Collaborate with designers, content, and sales.

• 2-4 years in performance or growth marketing, ideally B2B SaaS.
• Experience managing $10K+/month budgets.
• Hands-on with multiple channels (paid ads, organic social, influencer/partner campaigns, email, content promotion).
• Familiar with B2B SaaS funnels and attribution.
• Strong analytical skills with Meta Ads and Google Ads.
• Comfortable with HubSpot and GA4.
• Strong written and spoken English.

• Challenging design and engineering problems.
• Career growth opportunities.
• Direct communication and ownership.
• Flexible remote work.
• Benefits including English lessons, sports reimbursements, and laptop coverage.